8 SOFT BOUNCE - like
hitting a softer brick wall TEMPORARY problems with email delivery After 72 hours it turns into a Hard BounceImage credit: Gayle N
9 SINGLE OPT IN -
you’re in! Usually involves taking a form ENTRY and immediately adding that person to a live email list Image credit: Dystopos
DOUBLE OPT IN 10 -
confirm you’re in! For a user to be added to an email list, she gets sent an email with a CONFIRMATION link. After the user clicks the link, she gets added to the ongoing email communication.
16 SPAM TRAP - It
all starts with a dead email For a time, email that hits a dead email address will return a hard bounce. When the mail server sees traffic going to the dead address, it can turn the email into a Spam Trap, accept the email & report the sender as a SPAMMER.
17 OPEN RATE - measured
with a hidden pixel When someone clicks on an email, the PIXEL (image) loads and is counted as an open
18 READ LENGTH - do
they like your content? The length of TIME when a person opens an email, until they close it