SlideShare a Scribd company logo
1 of 17
Best Practices in Email Marketing ,[object Object],[object Object]
Your Presenter ,[object Object],[object Object],[object Object],[object Object]
What is Email Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Email Marketing Is  Not ,[object Object],[object Object],[object Object]
Why Email? ,[object Object],[object Object],[object Object],[object Object],Sources: eMarketer
Why Email? ,[object Object],[object Object],[object Object],1 Forrester Research, Inc. 2 Direct Marketing Association
What can it do for Your Business? "Our revenue from return customers has increased about 30% since we began sending out our 'New Arrivals' email campaign, and we've found that a number of customers who have never purchased from us before, will buy after we send out an email campaign." Bijoux Mart International  Boost Repeat Business "Within a few weeks of using Constant Contact our number of subscribers grew more than 15 percent; it's tripled in less than two years. And we recently won a national award from our professional Episcopal Communicators group."  Episcopal Diocese of Atlanta  Create & Increase Awareness "We started small, asking the contacts I had in Microsoft® Outlook® if we could add them to the list. Also, everyone in the firm asked their friends and colleagues if they wanted to be added, and many did. Our email newsletter has played a critical role in our revenue growth.” Communiqué Public Relations   Drive Revenue & Profit
Using an Email Service Provider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Marketing Best Practices
Permission – What is It? ,[object Object],[object Object],[object Object],[object Object],[object Object],Note:  Always make sure to ask for permission when collecting information
Getting Email Opened ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],80%  of recipients will mark an email as spam based on subject line and sender alone . Source: ESPC Survey (Email Sender & Provider Coalition), March 2007
The Don’t Dos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example: Typical spam “From” and “Subject” lines
Getting Email Read ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Relevant & Valuable Information “ The fact that [some people] want to help, for no other reason than  because they like to help, turns out to be an awfully effective way   of getting someone’s attention.”   Malcolm Gladwell - The Tipping Point
Frequency/Send Times ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Open/Click-Through Rates  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

What's hot (17)

Chuck Hester - Email Marketing - iContact
Chuck Hester - Email Marketing - iContactChuck Hester - Email Marketing - iContact
Chuck Hester - Email Marketing - iContact
 
Key Email Marketing Actions 2010
Key Email Marketing Actions 2010Key Email Marketing Actions 2010
Key Email Marketing Actions 2010
 
Email Marketing Trends & Best Practices for 2011
Email Marketing Trends & Best Practices for 2011Email Marketing Trends & Best Practices for 2011
Email Marketing Trends & Best Practices for 2011
 
How to Measure Email Marketing Success and ROI- Analysis of Key Metrics
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsHow to Measure Email Marketing Success and ROI- Analysis of Key Metrics
How to Measure Email Marketing Success and ROI- Analysis of Key Metrics
 
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011
 
Newsletter your best sales tool
Newsletter   your best sales toolNewsletter   your best sales tool
Newsletter your best sales tool
 
eDM Strategy
eDM Strategy eDM Strategy
eDM Strategy
 
Email Marketing 101
Email Marketing 101Email Marketing 101
Email Marketing 101
 
Email metrics
Email metricsEmail metrics
Email metrics
 
Three Hats Marketing Email Marketing Workshop
Three Hats Marketing   Email Marketing WorkshopThree Hats Marketing   Email Marketing Workshop
Three Hats Marketing Email Marketing Workshop
 
Email Marketing 101: Basics Overview
Email Marketing 101: Basics OverviewEmail Marketing 101: Basics Overview
Email Marketing 101: Basics Overview
 
Best of eDM Design
Best of eDM DesignBest of eDM Design
Best of eDM Design
 
Presentation 60 ways-to-grow-your-list aug sept 2014
Presentation 60 ways-to-grow-your-list aug sept 2014Presentation 60 ways-to-grow-your-list aug sept 2014
Presentation 60 ways-to-grow-your-list aug sept 2014
 
Aloha Welcome Email & Unsubscribe Best Practices
Aloha Welcome Email & Unsubscribe Best PracticesAloha Welcome Email & Unsubscribe Best Practices
Aloha Welcome Email & Unsubscribe Best Practices
 
Email marketing 2018-2021
Email marketing 2018-2021Email marketing 2018-2021
Email marketing 2018-2021
 
Nonprofit Email Engagement
Nonprofit Email EngagementNonprofit Email Engagement
Nonprofit Email Engagement
 
Email Marketing Ultimate Guide Beginner to Advanced: Email Marketing Roadmap ...
Email Marketing Ultimate Guide Beginner to Advanced: Email Marketing Roadmap ...Email Marketing Ultimate Guide Beginner to Advanced: Email Marketing Roadmap ...
Email Marketing Ultimate Guide Beginner to Advanced: Email Marketing Roadmap ...
 

Viewers also liked

Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
HostPaul
 
The Zero Sum Sales Receipt
The Zero Sum Sales ReceiptThe Zero Sum Sales Receipt
The Zero Sum Sales Receipt
HostPaul
 
CONSPIRA Y OF AL -AQSA-MOSQUE
CONSPIRA Y  OF AL -AQSA-MOSQUECONSPIRA Y  OF AL -AQSA-MOSQUE
CONSPIRA Y OF AL -AQSA-MOSQUE
Some One Known
 
A Simple Start to Managing Your Business Finances
A Simple Start to Managing Your Business FinancesA Simple Start to Managing Your Business Finances
A Simple Start to Managing Your Business Finances
HostPaul
 
Best Practices in Email Marketing
Best Practices in Email MarketingBest Practices in Email Marketing
Best Practices in Email Marketing
HostPaul
 
Search Engine 101
Search Engine 101Search Engine 101
Search Engine 101
HostPaul
 

Viewers also liked (6)

Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
The Zero Sum Sales Receipt
The Zero Sum Sales ReceiptThe Zero Sum Sales Receipt
The Zero Sum Sales Receipt
 
CONSPIRA Y OF AL -AQSA-MOSQUE
CONSPIRA Y  OF AL -AQSA-MOSQUECONSPIRA Y  OF AL -AQSA-MOSQUE
CONSPIRA Y OF AL -AQSA-MOSQUE
 
A Simple Start to Managing Your Business Finances
A Simple Start to Managing Your Business FinancesA Simple Start to Managing Your Business Finances
A Simple Start to Managing Your Business Finances
 
Best Practices in Email Marketing
Best Practices in Email MarketingBest Practices in Email Marketing
Best Practices in Email Marketing
 
Search Engine 101
Search Engine 101Search Engine 101
Search Engine 101
 

Similar to Best Practices in Email Marketing

NP Center Sacramento 2009
NP Center Sacramento 2009NP Center Sacramento 2009
NP Center Sacramento 2009
jayblove
 
Email Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionEmail Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interaction
Bill Powell
 
Chicago Arch 2009
Chicago Arch 2009Chicago Arch 2009
Chicago Arch 2009
jayblove
 
Email Marketing Strategy - Pardot Users Conference
Email Marketing Strategy - Pardot Users ConferenceEmail Marketing Strategy - Pardot Users Conference
Email Marketing Strategy - Pardot Users Conference
Pardot
 
Enterprise nation presentation 120215
Enterprise nation presentation 120215Enterprise nation presentation 120215
Enterprise nation presentation 120215
123-reg
 
Adma 2009 Vision 6 David Smerdon
Adma 2009 Vision 6 David SmerdonAdma 2009 Vision 6 David Smerdon
Adma 2009 Vision 6 David Smerdon
davidsmerdon
 

Similar to Best Practices in Email Marketing (20)

E mail marketing
E mail marketingE mail marketing
E mail marketing
 
NP Center Sacramento 2009
NP Center Sacramento 2009NP Center Sacramento 2009
NP Center Sacramento 2009
 
Principles Of Effective Email Marketing
Principles Of Effective Email MarketingPrinciples Of Effective Email Marketing
Principles Of Effective Email Marketing
 
#9 IMU: Successful Email Marketing (CV301)
#9 IMU: Successful Email Marketing (CV301)#9 IMU: Successful Email Marketing (CV301)
#9 IMU: Successful Email Marketing (CV301)
 
EM
EMEM
EM
 
Getting Started with Email Marketing
Getting Started with Email MarketingGetting Started with Email Marketing
Getting Started with Email Marketing
 
Effectively using email marketing
Effectively using email marketingEffectively using email marketing
Effectively using email marketing
 
Eec slide workshop
Eec slide workshopEec slide workshop
Eec slide workshop
 
Email Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionEmail Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interaction
 
Chicago Arch 2009
Chicago Arch 2009Chicago Arch 2009
Chicago Arch 2009
 
Email Marketing What You Dont Know Can Hurt You
Email Marketing What You Dont Know Can Hurt YouEmail Marketing What You Dont Know Can Hurt You
Email Marketing What You Dont Know Can Hurt You
 
Email Marketing Strategy - Pardot Users Conference
Email Marketing Strategy - Pardot Users ConferenceEmail Marketing Strategy - Pardot Users Conference
Email Marketing Strategy - Pardot Users Conference
 
E-Pazarlama Esasları
E-Pazarlama EsaslarıE-Pazarlama Esasları
E-Pazarlama Esasları
 
Enterprise nation presentation 120215
Enterprise nation presentation 120215Enterprise nation presentation 120215
Enterprise nation presentation 120215
 
Digital Marketing 101 for Arts Presenters: Connecting in the inbox with ema...
Digital Marketing 101 for Arts Presenters: Connecting in the inbox with ema...Digital Marketing 101 for Arts Presenters: Connecting in the inbox with ema...
Digital Marketing 101 for Arts Presenters: Connecting in the inbox with ema...
 
Adma 2009 Vision 6 David Smerdon
Adma 2009 Vision 6 David SmerdonAdma 2009 Vision 6 David Smerdon
Adma 2009 Vision 6 David Smerdon
 
Poem full 2 hours
Poem full 2 hoursPoem full 2 hours
Poem full 2 hours
 
Tri Valley E Mailand Social
Tri Valley E Mailand SocialTri Valley E Mailand Social
Tri Valley E Mailand Social
 
Email is Media
Email is MediaEmail is Media
Email is Media
 
Email Marketing Interview Questions & Answers for Freshers Job.pdf
Email Marketing Interview Questions  & Answers for Freshers Job.pdfEmail Marketing Interview Questions  & Answers for Freshers Job.pdf
Email Marketing Interview Questions & Answers for Freshers Job.pdf
 

Recently uploaded

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
lizamodels9
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 

Recently uploaded (20)

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 

Best Practices in Email Marketing

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. What can it do for Your Business? "Our revenue from return customers has increased about 30% since we began sending out our 'New Arrivals' email campaign, and we've found that a number of customers who have never purchased from us before, will buy after we send out an email campaign." Bijoux Mart International Boost Repeat Business "Within a few weeks of using Constant Contact our number of subscribers grew more than 15 percent; it's tripled in less than two years. And we recently won a national award from our professional Episcopal Communicators group." Episcopal Diocese of Atlanta Create & Increase Awareness "We started small, asking the contacts I had in Microsoft® Outlook® if we could add them to the list. Also, everyone in the firm asked their friends and colleagues if they wanted to be added, and many did. Our email newsletter has played a critical role in our revenue growth.” Communiqué Public Relations Drive Revenue & Profit
  • 8.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.