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Kids Fund Pru Boo sponsorship
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Kids Fund Pru Boo sponsorship

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High-profile, high-traffic event marketing sponsorship in which all sponsorship costs go to the BMC Kids Fund charity

High-profile, high-traffic event marketing sponsorship in which all sponsorship costs go to the BMC Kids Fund charity

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  • 1. PRU BOO 2010
  • 2. PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
    • TWO GREAT HALLOWEEN EVENTS MERGE IN 2010
      • Pru Boo (Prudential Center) and Halloweentown (Boston Medical Center) Join Forces
      • Combined Heritage of More Than 20 Years of Halloween-Themed Family Fun and Excitement
      • Where: Prudential Center Boston
      • When: October 23 rd & 24 th , 2010
        • 10am – 6pm
      • Who: Estimated Event Traffic: 120,000+
        • Bulls-eye: Children 5.5 Years
        • $4 Child Entry Fee (Complimentary Trick-Or-Treat Bag)
        • Parents Admitted Free of Charge
      • How: Custom Event Activation Stations that include:
        • Lazertag Target Shooting
        • Pumpkin Decorating
        • Costumed Characters
        • Interactive Games
        • iParty Dance Party
        • Haunted Mine
        • Dozens of Entertainers from Storytellers to Kids-Centric Bands
      • Why:
      • All Event Proceeds to Benefit the
      • Kids Fund at Boston Medical Center
    EVENT OVERVIEW
  • 3. PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND BMC KID’S FUND
    • CONTRIBUTING TO A WORTHY CAUSE…
      • 25,000+ Children are Helped Each Year
        • Participating Proceeds Support Such Purchases as Eyeglasses and Winter Coats to Medical Equipment and Prescriptions
        • Most Children Reside in Low-Income Households With Many Endangered by Homelessness
        • Over 20% Under the Age of 3 From This Group are at Risk for Malnourishment
      • Pru Boo will Raise Awareness of the Kids Fund Enabling Continued Support from its Members who Graciously Give to this Community Every Day
  • 4. PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND PRUDENTIAL CENTER: IN-FOCUS
    • A PERFECT VENUE FOR A HAUNTED EXPERIENCE…
      • Prudential Center
        • 3.2 MM SF Mixed-Use Urban Center
        • Comprised of 2.6 MM SF of Office Space and 620K SF of Retail Space
        • Voted #5 “Cash Cow Shopping Center in the US” According to Women’s Wear Daily
      • 23-Acre Complex Located Between Boylston Street and Huntington Avenue in the City of Boston’s Historic Back Bay
        • Connected to the Hynes Convention Center, Major Hotels, Commercial Office and Prime Retailers, as well as a Eclectic Collection of Shops and Restaurants
        • Host to the Region’s Largest Parking Garage Facility
        • Home to 50% of all Downtown Boston’s Annual Hotel Bookings
      • Outdoor Pavilion Area (Boylston Street) for Impactful Street Activation Commencing Pru Boo Weekend
      • 92% of Pru Boo and Halloweentown Attendees Rated these Events as “Exceeding or Greatly Exceeding Expectations”
  • 5. PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND EVENT FOOTPRINT
    • MULTIPLE TOUCH POINTS FOR CUSTOMER ENGAGEMENT
      • Highlighted Event Areas Subject to Availability
  • 6. SPONSORSHIP OPPORTUNITIES PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
    • CUSTOMIZE YOUR BOO STATION…
      • Investment: $5,000 - $25,000 (Depending Upon Location)
        • Minimum 10’ x 40’ Fully Branded Event Area
        • Pru Boo Producers and Designers Will Work With Your Team to Customize
      • Sponsor Logo Inclusion on Estimated 15K+ Trick-or-Treat Bags
      • Month-Long Media Blitz Preceding Pru Boo Event
        • Includes TV, Radio, Print and On- Mall Signage
      • Sponsor Logo Inclusion on all Collateral Materials
      • Sponsor Logo Inclusion on all Eblasts and Email Notifications
      • Sponsor Mention in all Press Releases
      • Prominent Logo Placement and Click-Thru Link on Primary Pru Boo Website
      • (25 – 50) Pru Boo Event Tickets for Client Disbursement
      • Main Stage Acknowledgements of Company Sponsorship
  • 7. SPONSORSHIP OPPORTUNITIES PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
    • PRU BOO EXTERIOR BANNER SPONSOR
      • Investment: $35,000
        • Branding Access to 22’ x 20’ Exterior Banner on Boylston Street Prudential Center Facade
        • 30-Day Pre-Event Advertisement Rotation
        • Connection to 50K+ Vehicle Drive- Bys Daily
        • Minimum 10’ x 40’ Fully Branded Event Area
        • Pru Boo Producers and Designers Will Customize
      • Sponsor Logo Inclusion on Estimated 15K+ Trick-or-Treat Bags
      • Month-Long Media Blitz Preceding Pru Boo Event
        • Includes TV, Radio, Print and On- Mall Signage
      • Sponsor Logo Inclusion on all Collateral Materials
      • Sponsor Logo Inclusion on all Eblasts and Email Notifications
      • Sponsor Mention in all Press Releases
      • Prominent Logo Placement and Click-Thru Link on Primary Pru Boo Website
      • (50) Pru Boo Event Tickets for Client Disbursement
      • Main Stage Acknowledgements of Company Sponsorship
  • 8. SPONSORSHIP OPPORTUNITIES PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
    • PRU BOO INTERIOR BANNER SPONSOR
      • Investment: $25,000
        • Branding Access to 12’ x 4’ Indoor Center Court Banner atop Customer Service Area
        • 30-Day Pre-Event Advertisement Rotation
        • Connection to 60K+ Passers-Bye Daily
        • Minimum 10’ x 40’ Fully Branded Event Area
        • Pru Boo Producers and Designers Will Customize
      • Sponsor Logo Inclusion on Estimated 15K+ Trick-or-Treat Bags
      • Month-Long Media Blitz Preceding Pru Boo Event
        • Includes TV, Radio, Print and On- Mall Signage
      • Sponsor Logo Inclusion on all Collateral Materials
      • Sponsor Logo Inclusion on all Eblasts and Email Notifications
      • Sponsor Mention in all Press Releases
      • Prominent Logo Placement and Click-Thru Link on Primary Pru Boo Website
      • (50) Pru Boo Event Tickets for Client Disbursement
      • Main Stage Acknowledgements of Company Sponsorship
  • 9. PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
    • PRU BOO TABLE SPONSOR
      • Investment: $2,500
      • Minimum 10’ x 10’ Fully Branded Event Area
      • Sponsor Mention in all Press Releases
      • Logo Placement and Click-Thru Link on Primary Pru Boo Website
      • (10) Pru Boo Event Tickets for Client Disbursement
      • Main Stage Acknowledgements of Company Sponsorship
    • PRU BOO BAG SAMPLER SPONSOR
      • Investment: $1,000
      • Sample or Collateral Inclusion in all Produced Pru Boo Trick-or-Treat Bags (Approximately 15K+)
      • Sample or Collateral Size Subject to Prudential Center Management Approval
    SPONSORSHIP OPPORTUNITIES
  • 10. PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND SPONSORSHIP SUMMARY EVENT SPONSOR ($5K - $25K) MINIMUM 10’ X 40’ 25 - 50 EXTERIOR BANNER SPONSOR ($35K) BANNER 22’ X 20’ MINIMUM 10’ X 40’ 50 INTERIOR BANNER SPONSOR ($25K) BANNER 12’ X 4’ MINIMUM 10’ X 40’ 50 TABLING SPONSOR ($2500) MINIMUM 10’X 10’ 10 GOODY BAG SPONSOR ($1K) PRODUCT OR COLLATERAL INCLUSION TYPE FOOTPRINT SIZE SPONSOR BAG LOGO INCLUSION MEDIA BLITZ COLLATERAL MATERIAL EBLAST & PRESS RELEASE NUMBER OF EVENT TICKETS MAIN STAGE MENTION
  • 11. PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
    • HOW DO I GET STARTED?
    • Contact:
    • Holt Murray, Cause/Event Marketing
    • Boston Medical Center – Office of Development
    • 801 Massachusetts Avenue, 1 st Floor
    • Boston, MA 02118
    • Phone: (617) 414 - 2866 Email: [email_address]
    EVENT CONTACT DETAILS