The HolidayIQ Intelligence Report on Homestay Trends in India depicts their growth, concentration and the comparison between States based on price and quality.
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Growth of Home Stays in India
•There is an exponential growth of Home Stays in India
•Below is the graph which indicates the Year-on-Year Growth since 2004 –
17
32
40
49
73
119
210
435
890
1275
1663
0
500
1000
1500
2000
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Growth of Home Stays YoY
Number of Home Stays
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Accommodation Types and Share of Home Stays
Homestay: a holiday spent staying in the home of a local family
•Hotels and Resorts share 67% of the total accommodations and Home Stays occupy 5% of the total share
•In the top 50 emerging tourism destinations of India, Home Stays form 13% of total accommodation
•72% of Home Stays are located in South followed by North (17%)
•There are a total of 1663 Home Stays distributed among 207 destinations
Others include Self Catering Villa, Heritage, Nature Stays, Ship/House Boat, Farm House, Spa and Boutique Hotels
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Accommodation choice for Home Stays/ Price Range
Home Stays has properties which fit in all price brackets
Distribution by Price Range
Room Price per Night
# of Properties
Share (%)
Above 5000 (Luxury)
65
4%
2000 – 5000 (Mid-Range)
518
31%
Below 2000 (Budget)
1080
65%
Room Price refers to publicly quoted minimum room rack rate in INR
•Budget travellers have significant choice in Home Stays with 65% of the accommodations at Rs 2000 or below per night
•The mid-upscale segment at Rs 2000 to Rs 5000 per night comprise 31% of the total accommodations
•The luxury accommodation segment has relatively less choices
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Distribution of Home Stays by State and Destinations
Kerala has the highest number of home stays in India
•40% of the home stays are located in Kerala followed by Karnataka (27%)
•Top 5 states with max share (88%) of HS are Kerala, Karnataka, Himachal Pradesh, Maharashtra and Tamil Nadu
•3 Southern States share 71%
•10 out of 207 destinations share 51% (832) of total Home stays
•Top 5 destinations with max Home Stays are Coorg, Kochi, Alleppey, Chikmagalur and Wayanad
40%
27%
10%
7%
4%
0%
10%
20%
30%
40%
50%
Kerala
Karnataka
Himachal Pradesh
Maharashtra
Tamil Nadu
Distribution of Home Stays by State
18%
10%
6%
4%
3%
3%
2%
2%
2%
2%
0%
5%
10%
15%
20%
Coorg
Kochi (Cochin)
Alappuzha (Alleppey)
Chikmagalur
Wayanad
Munnar
Thiruvananthapuram
Manali
Thekkady(Periyar)
Shimla
Distribution of Home Stays by Destination
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Comparison of States with Homestays by Price and Quality
•In many places, Home Stays are beating other forms of accommodation in guest satisfaction
•All the states with high concentration of home stays have better satisfaction levels compared to other forms of accommodation (See the below table)
Non- Home Stays include Hotels, Resorts, Apts/Serviced Apts, Self Catering Villa, Heritage, Nature Stays, Ship/House Boat, Farm House, Spa and Boutique Hotels
Overall Satisfaction
State
Home Stay
Non Home Stay
Kerala
5.39
5.22
Karnataka
5.35
5.08
Maharashtra
5.14
5.06
Himachal Pradesh
5.38
5.26
Pan-India
5.33
5.10
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Comparison of States with Homestays by Price and Quality
•When States are compared based on their Avg Price and Quality by Home Stays and Non-Home Stays, all the 6 states have better Quality for Home Stays.
•Home Stays in Kerala, Himachal Pradesh, Maharashtra and Rajasthan have got better Value for Money compared to other types of accommodation.
•States with minimum 50 Home Stays are considered for the comparison.
Non- Home Stays include Hotels, Resorts, Apts/Serviced Apts, Self Catering Villa, Heritage, Nature Stays, Ship/House Boat, Farm House, Spa and Boutique Hotels
Home Stays
Non Home Stays
State
# of HS
Overall Quality
Avg Price
Overall Quality
Avg Price
Kerala
669
5.39
2103
5.22
2463
Karnataka
452
5.35
2479
5.08
2058
Himachal Pradesh
167
5.38
1340
5.26
1983
Maharashtra
113
5.14
1632
5.06
2243
Tamil Nadu
70
5.11
2544
5.02
1664
Rajasthan
57
5.51
2301
5.19
2368
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Home Stays in Maharashtra
•Maharashtra has 7% of all Home Stays in India
•Destinations along the Konkan Coast are seeing traction for homestays with significant growth in recent months
•Top destinations based on number of homestays are ranked below
Destination
No. of HS
Malvan
16
Tarkarli
13
Alibaug
13
Diveagar
11
Guhagar
7
Dapoli
6
Shriwardhan
5
Sindhudurg
4
•Some of the Notable Home Stays in Maharashtra are
1.Vedant Holiday Home, Alibaug
2.Mama’s Nest, Alibaug
3.Mayekars Holiday Home, Malvan
4.Pandurang Niwas, Tarkarli
5.The Nest Bamboo House, Murud
6.Viki Holiday Home, Ganapatipule
7.Mauli Village, Alibaug
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