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The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
The Hispanic market and the Ticket industry
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The Hispanic market and the Ticket industry

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The remarkable growth of the event ticketing market among Spanish-speaking …

The remarkable growth of the event ticketing market among Spanish-speaking
audiences has been vital to the industry’s expansion. Learn more about these global
developments, and gain strategies on how to successfully enter these markets.

Published in: Business, News & Politics
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  • 1. www.HispanicMarketAdvisors.comThe Hispanic Ticket Market: Reaching Latinos and Hispanics OnlineFriday, January 20, 201210-11:30am (EST) / 11am – ASTOR BALLROOMSebastian Aroca, Managing Partnersebastian@hispanicmarketadvisors.comwww.linkedin.com/in/sebastianaroca@hispanicmarketsIf questions arise after this presentation, please feel free toemail them to me. Tapping into Hispanic Internet users 1
  • 2. www.HispanicMarketAdvisors.comThe Hispanic Ticket Market: Reaching Latinos and Hispanics OnlineWhat will we cover during this presentation? The “big” picture – what piece of the “pie” is the Hispanic market? What are the overall Hispanic consumer trends? Why is it relevant to consider the Hispanic market in your overall business plan? What (general) advice do we give companies looking to enter the Hispanic market? Tapping into Hispanic Internet users 2
  • 3. www.HispanicMarketAdvisors.comWho is Hispanic Market Advisors? Hispanic Market Advisors ® is a boutique online agency that helps companies of all sizes to improve their online presence through Hispanic search engine marketing (SEM) techniques to reap the growth of the Latin American and US Hispanic market. Hispanic Market Advisors ® offers premium English to Spanish translation and Hispanic SEM services. The Hispanic Ticket Market 3
  • 4. Hispanic, Latino, or Spanish origin? www.HispanicMarketAdvisors.comSizing Current and Potential Hispanic Markets 4
  • 5. www.HispanicMarketAdvisors.com The “big” picture – what piece of the “pie” is the Hispanic market?Population - the fastest and largest growing segment of the U.S. population: accounted for 15.3 percent of the U.S. populationPurchasing power: amounted to $951 billion in 2008, 8.9 percent of the total. Selig Center for Economic Growth projects that purchasing power for Hispanics will continue to grow throughout 2012-2013Latinos largest markets: Texas, California, Florida, New York, New Jersey, New Mexico, Nevada, Illinois, South Carolina, North Carolina, Georgia, Washington, ArizonaSegmentation – who to target? acculturation, language usage and preference, nativity, and country of origin Sizing Current and Potential Hispanic Markets 5
  • 6. Hispanics Account for More than Half of Nations Growth in Past Decade www.HispanicMarketAdvisors.com Sizing Current and Potential Hispanic Markets 6
  • 7. Hispanic buying power is expected to grow 50percent in the next five years, from $1 trillion in 2010 to $1.5 trillion in 2015 www.HispanicMarketAdvisors.com Sizing Current and Potential Hispanic Markets 7
  • 8. Latino Populations in Select U.S. Metropolitan Areas www.HispanicMarketAdvisors.com Sizing Current and Potential Hispanic Markets 8
  • 9. What language do US Hispanics use or prefer? www.HispanicMarketAdvisors.com Market segmentation 9
  • 10. What language do US Hispanics use or prefer? www.HispanicMarketAdvisors.com Hispanic Cyberstudy 2010 by AOL 10
  • 11. Why entering the Hispanic market? www.HispanicMarketAdvisors.com Univision video, BILINGUALISM: not a minus! 11
  • 12. www.HispanicMarketAdvisors.com Digital strategies and tactics to reach Hispanic market: Having a Spanish-language version of your site (translated, localized, and SEO optimized) Establishing strategic alliances with Hispanic associations and Chambers of Commerce Building content syndication partnerships Focusing on Hispanic IPs Behavioral targeting Conducting organic Hispanic SEO/SEM and pay per click advertising Engaging Hispanic customers through Hispanic local media and brand Facebook pages Using Hispanic celebrities or well-known reputable bloggers as brand Ambassadors Launching a special promo during the National Hispanic Heritage Month, Sept. 15 to Oct. 15General advice for companies looking to enter the Hispanic market 12
  • 13. Check your Map Overlay Analytics www.HispanicMarketAdvisors.comGeneral advice for companies looking to enter the Hispanic market 13
  • 14. www.HispanicMarketAdvisors.comWhat are the overall Hispanic consumer trends?  Hispanics will continue to consume digital and video content  Hispanics will continue to consume social and mobile content  Hispanics will continue to trade down  Hispanics’ coupon usage will continue to grow  Hispanics will require high standards of privacy and security Hispanic consumer trends 14
  • 15. www.HispanicMarketAdvisors.comWhy is it relevant to consider the Hispanic market in your overall business plan? Hispanics historically have been “trendsetters in defining media-consumption habits” in the United States One 2012 projection is that those Brands with a Hispanic market focus with determination and discipline will continue to see more rapid growth. Selig Center for Economic Growth projects that purchasing power for Hispanics will continue to grow throughout 2012- 2013. Seventy-nine percent of Hispanics use the Internet to research products before purchasing them and companies before doing business with them, according to Ipsos released results of its U.S. Hispanic Omnibus study in 2009 Hispanic marketing as part of your overall business plan 15
  • 16. www.HispanicMarketAdvisors.com Recommended steps to assess your Hispanic market initiative/opportunity:I. Sizing Your Online Hispanic Market  Sizing Individual Markets for Products and Services  Researching Potential Market Situations  Determining Competitor InfluenceII. Creating Valuable Hispanic Consumer Profiles to Determine Challenges and Opportunities  Mastering Hispanic Consumer Profiles  The Strength of the Spanish Language in Marketing  Spanish Etiquette and Cultural NuancesIII. Be Operationally Ready to Support a Hispanic Online Initiative  Starting Multichannel Spanish Language Service Websites  Providing Operationally Integrated Website Interface for Hispanic Consumers  Helping Hispanic Consumers Access Customer Support ResourcesIV. Improving on Current Resources for Hispanic Marketing Steps to assess your Hispanic market initiative 16
  • 17. www.HispanicMarketAdvisors.comDigital strategies and tactics to reach Hispanic market:http://hmas.in/digital-strategiesOverall Hispanic Consumer Trends for 2012:http://hmas.in/hispanic-consumer-trends-for-2012Event Ticketing Industry and the Hispanic Market:http://hmas.in/entering-the-hispanic-market Ticket Summit 2012 NYC takeaways – Thank you for participating!

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