To make this presentation TRAI report 2010-2011 is followed.

1. TELECOM
SECTOR
OF INDIA

2. PRELIMINARY STUDY
• Industry time line and Important milestone.
• Growth Drivers
• Segmentation of Indian Telecom consumer market
• Success factor
FACTS AND FIGURE OF TELECOM SEC.
• Subscribe Base-Graph [Increase]
• Subscribe Base-Rural, Urban [share]
• Tele Density-Rural,Urban
• Internet subscribes-increase, Narrowband, broadband
• Trends in tariffs
• Additional Services- MNP, paper pulse
• Wireline –change,increase,Price,share,rural and urban.
Carrier opportunity

3. Allows basic operators
Department of Licenses for 20 cellular to provide WLL services on
Telecommunication set up circles issued a restricted basis
MTNL incorporated to provide ISP business opened up
fixed-line telephone services in to operators other than
Mumbai and New Delhi DoT and VSNL.
TRAI issues the first
Government announces the tariff order and cuts
National domestic and
Telecom Policy, opening up international long
the basic service sector to distance telephony
private player charges
VSNL incorporated to Telecom Regulatory Authority
provide international of India established by
telecom services government

5. For the youth, mobile phones are not
just a necessity
This segment particularly using post
They generally prefer values
prepaid schemes with free SMS
paid with value added
services services
like information about
stock market, news updates and so
on.
Providing services like Group talk and
Group SMS

6. MARKET FACTORS
MATURE MARKETS GROWTH MARKETS

7. SUCCESS FACTORS
SHALL HAVE MUST HAVE
FACTORS FACTORS
• Social Relationship • 3 Minute Value
• Power • Simplicity
• EQM • Additional Benefit
• Entertainment • Customer Friendly
• Security tariff structure

8. SUCCESS FACTORS
SHALL HAVE
FACTORS
Possibility to intervene in the
• Social Relationship others people life .
• Power EASIER | QUICKER | MORE
Information of
• EQM SMS
Entertainment or
customer kept
Phonebook of cell phones
Communicateconsole
• Entertainment Gaming E-mail giving
without
confidential
Like
the receiver the chance to
• Security Maximize benifits
reply directly.

9. SUCCESS FACTORS
MUST HAVE
FACTORS
Mobile cost saving ,tie
Fun, application has to
It should be easy to
produce a clear, perceived
understand location
• 3 Minute Value
saving or and the
customer should be able to
value for the customer
based additional • Simplicity
use the services period of
within a short like GPRS
value.
,caller Tunes
time .
• Additional Benefit
• Customer Friendly
tariff structure

10. PRELIMINARY STUDY
• Industry time line and Important milestone.
• Growth Drivers
• Segmentation of Indian Telecom consumer market
• Success factor
FACTS AND FIGURE OF TELECOM SEC.
• Subscribe Base-Graph [Increase]
• Subscribe Base-Rural, Urban [share]
• Tele Density-Rural,Urban
• Internet subscribes-increase, Narrowband, broadband
• Trends in tariffs
• Additional Services- MNP, paper pulse
• Wireline –change,increase,Price,share,rural and urban.
Carrier opportunity

11. The Wireless 811.59
Subscriber base
900
800
700 584.32
600
391.76
500
400 261.07
300 165.11
98.77
200
100
0
6-Mar 7-Mar 8-Mar 9-Mar 10-Mar 11-Mar
Millions

12. Millions
Millions
55.32 The Wire line
45.9
Subscriber base
37.91
35.8 35.62
33.21
6-Mar 7-Mar 8-Mar 9-Mar 10-Mar 11-Mar

13. Density TELEDENSITY
80
70 2011, 70.09
60
2010, 53.34
50
40
2009, 35.98
30
2008, 26.22
20
2007, 18.23
2006, 12.86
10
0
2005 2006 2007 2008 2009 2010 2011 2012

14. INTERNET SUBSCRIBERS
19.67
20 Narrowband
18
Broadband
16
Total 13.54
14
11.89
12 11.1
10.18
10 9.27
8.77
7.78
7.32 7.41
8 6.94 6.93
7.23
6.22
5.59
6
3.87
4
2.34
2 1.35
0
Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11

15. VALU CHANGES IN TARIFS
LOCAL Rs 15 Ps 60
STD Rs 37 Ps 60
ISD Rs75 Ps 7
FINANCIAL PERFORMANCE
Particular 2009-2010 2010-11
Revenue of public
37390 33976
companies
Revenue of Private
113270 132776
sector companies
TOTAL REVENUE 150660 166752

16. PRELIMINARY STUDY
• Industry time line and Important milestone.
• Growth Drivers
• Segmentation of Indian Telecom consumer market
• Success factor
FACTS AND FIGURE OF TELECOM SEC.
• Subscribe Base-Graph [Increase]
• Subscribe Base-Rural, Urban [share]
• Tele Density-Rural,Urban
• Internet subscribes-increase, Narrowband, broadband
• Trends in tariffs
• Additional Services- MNP, paper pulse
• Wireline –change,increase,Price,share,rural and urban.
Carrier opportunity

17. CARRIER
PROSPECTS
MARKETING HR
CUSTOMER
SALES
RELATIONSHIP
EXECUTIVE
MANAGER
MARKET TASK FORCE
ANALYST MANAGER

18. THANK YOU