As part of our research for the PASTA (Physical Activity through Sustainable Transport Approaches) project www.pastaproject.eu, we will be running a two-year survey starting in autumn 2014, which looks at the travel patterns of up to 14,000 people in seven cities across Europe. Here are some of the activities we have carried out to reach our 2000 participant mark in each of the case study cities: Antwerp, Barcelona, London, Örebro, Rome, Vienna, Zürich

1. What tactics have each of the seven case study cities been using to
recruit participants…? And which city has recruited the most so far?

2. www.pastaproject.eu
Renewed partnership with the
Italian Rugby Federation for
the VI Nations rugby
tournament 2016. Video here.
Valerio Bernabò testimonial
highlighting the WHO’s
recommended 150' of active
mobility in new brochure, here.
A new map on how to reach the
Olimpico Stadium by foot or bike,
providing cyclists a safe parking
areas. Map here.
Visitors brochure (here) to
encourage public transport used -
when in Rome go sustainable!
@PASTARoma
PASTA prize-giving day, Feb 15, where
we gave out 20 folding bikes to 20
winners randomly drawn from those
who successfully completed the
questionnaire.
During the PASTA day, we also
took the chance to have a
small workshop with
contributions from a local NGO
(bike2school etc). Video here
PASTA Roma

3. www.pastaproject.eu
PASTA Vienna’s lottery takes place
every 3 months, the chance of
winning increases with the number
of questionnaires filled in.
PASTA Vienna @PASTAWien
PASTA had a stand at the Bike
Day in Vienna.
At a Seniors Club: these seniors just
completed a computer course a few
weeks ago so the PASTA online survey
was a great way to develop their
computer skills (17/02/2016)
The PASTA project has
appeared in several local
newspapers and health
publications. All press articles
here
Working closely with a number of
ministries and municipal authorities.
The Austrian Federal Ministry of
Science, Research and Economy
shared PASTA via their website.
PASTA Vienna
At "Fem Vital" event - promote
a healthy life style for women.
(13-14/11/2015; City Hall of
Vienna)
@PASTAWien

4. www.pastaproject.eu
PASTA Zurich has been
working closely with
institutes in the recruitment
of participants e.g. this
open day at Epidemiology,
Biostatistics and
Prevention Institute
Students at the university of
Zürich are also a pool of
potential participants that has
been tapped into and the
PASTA team have used both
Twitter and Facebook to
spread the word on this study.
A short 20 second video was
developed to promote the project
which was shared via digital
channels.
This video can be watched here.
@PASTAZuerich
PASTA Zürich

5. www.pastaproject.eu
‘PASTA in lights!’ this was
shared at a screen located
near a major transport hub in
Newham - the Stratford
Underground station.
Newham article on walking &
cycling appeared in the Nov
2015 issue of @ThinkingCities
mag. p.20-21
Cycling champions have been
photographed giving their support
to the PASTA project.
PASTA London offers a cash
prize for participants in the
survey.
@PASTALondon
PASTA London has over 300 followers
and strategically tweets at subject-
related associations and key journalists
e.g. Peter Walker @ the Guardian
PASTA London took the
opportunity to hold stakeholder
meeting ensuring key
practitioners stay in contact.
PASTA London

6. www.pastaproject.eu
PASTA BCN having been
involved in three TV
reportages on the project on
local television.
You can see them all here.
A number of newspaper
articles, including one in La
Vanguardia have ensured
recognition of the project at a
local level.
6 recruiters were employed to
distribute info on PASTA, and
recruit potential participants by
collecting email addresses at
strategic points across the city.
@PASTABCN
PASTA BCN identified all the mailing
lists that they had available to them
through the organisation and projects as
well as sending workplace emails.
PASTA BCN has developed a
social media strategy with
standardised tweets and taken
a targeted approach to linking
with relevant organizations to
retweet to their followers.
PASTA Barcelona
PASTA Barcelona created two tee-shirt
designs and put them out to vote via
Twitter for participants and followers to
choose the winning design.

7. www.pastaproject.eu
PASTA Örebro linked up
with pop up bike shops,
where citizens could have
their bike check-up for
free, to gather participants
for the survey.
Sending out targeted mailings
to citizens in Örebro and
workplaces has been a key
tactic used to recruit
participants in Örebro.
Articles & advertorials have been
used as a recruitment tactic,
selecting specialized and local
media to get the word out..
PASTA Örebro

8. www.pastaproject.eu
PASTA Antwerp took part in a
documentary to raise
awareness about the impacts
of pollution on our health.
Antwerp had two participants
writing about PASTA in a blog
(one of them was linked to a
popular scientific journal).
PASTA Antwerp has done
recruitment through workplaces
presenting the project face-to-face
at Nike but also using mailings
through workplaces to recruit.
@PASTA_Antwerpen
Local events have also been a way for
PASTA Antwerpen to recruit
participants.
PASTA Antwerpen has a strong
following on Twitter and also use
their personal accounts to retweet
posts to build up awareness of the
project.
PASTA Antwerpen
In the new: PASTA Antwerpen
has had articles in key
publications, including Gazet Van
Antwerpen and Flanders Today.

9. www.pastaproject.eu | 9Footer
The current leaderboard….

10. This project has received funding from the European Union’s Seventh Framework
Programme for research, technological development and demonstration under grant
agreement no 602624-2.
www.pastaproject.eu