As access to the internet grows globally, the number of information sources are growing exponentially. In addition, innovations driven by technology platforms such as IoT, AI, MEMS, etc. are bringing new competitors into spaces that were never considered before. Whoever thought that an automotive OEM would feel threatened by Apple or Google. This period of expansion in both information sources and technologies presents a tremendous opportunity and challenge for global corporations. Information needs to be tracked on a regular and consistent basis from various (previously ignored) sources to identify new opportunities, innovations and threats. SciTech Patent Art will share its learnings from the establishment of one such well-thought through Competitive Technology Intelligence program for a global corporation. The presenter will discuss how scope was established, approach used, learnings/refinements to make the program more useful and at the end, summarize key elements of establishing and making such a program successful. Use of tools such as Artificial Intelligence, which is playing a critical role in program sustenance, will be reviewed in the context of establishing such a cost-effective global CTI program.

1. Implementing an Enterprise Competitive Technical Intelligence Program
S r i n A c h a n t a , P h . D .
Search services l Analytics l Visualization l Licensing services l Patent drafting and filing l CloudIP services
w w w . p a t e n t - a r t . c o m

2. Welcome to today’s presentation
Dr. Srin Achanta, Managing Director, SciTech Patent Art
• Founded SciTech Patent Art in 2002 and joined full time in 2012
• Ph.D. in Chem Eng. (Purdue Univ.) and M.B.A. in Strategy (Univ. of Michigan)
• Over 20 years of experience in strategy, marketing and innovation
o The Procter & Gamble Company
o Booz & Company
o Honeywell Corporation
• Responsible for overall SPA firm strategy and new AI + analytics solutions

3. ABOUT SCITECH PATENT ART
• Established in 2002
• Maintaining confidentiality is core
• Over 300 clients in US, Japan & Europe
• 90+ advanced degree scientists and technologists
• AI & Big Data analytics team
Our Difference
• Custom insights
• Multi-disciplinary
• Intuitive tools

4. AGENDA
What is Competitive Technology Intelligence (CTI)?
Why does a company need it?
How to define an effective CTI Program?
Execution challenges and how they were overcome
Key Portal Features
Program Benefits
Live Demonstration of Portal

5. WHAT IS COMPETITIVE TECHNOLOGY INTELLIGENCE?
• Competitive Technical Intelligence (CTI) is the process of gathering
information from various sources, analyzing the most useful information
and drawing meaningful conclusions about your competitor or a
technology space of interest.
• It is understanding what is happening in the outside world so we can be
strategic in our thoughts and actions.
• Capturing technology intelligence can identify risks or reveal significant
opportunities for your company before they become obvious.

6. WHY DOES A COMPANY NEED A CTI PROGRAM?
• Business needs are dynamic
A proactive approach to information gathering
• New technologies are evolving
Track latest technology developments
• Opportunities and threats are global in nature
Know the “news” when it is still “new”
• Business environment is highly competitive
Identify potential competitors or partners
• Strategic decision-making needed
Learn about new products launched
• Proactive and swift response needed to maintain leadership position
• Gain competitive advantage through CTI
Identify disruptive technologies
Recognize potential whitespace

7. HOW TO DEFINE AN EFFECTIVE CTI PROGRAM?
Competitors, Technologies or both?
• Competitor tracking – Monitoring competitor activity
• Technology tracking – Reviewing technology landscape
• Both – Identify overlapping technology platforms across businesses and monitor specific business activity of competitors
What information sources need to collected?
• Business / Industry News – technology announcements, annual reports, investments, etc.
• Product launches – new & relaunched products, packaging, label claims & pricing information, etc.
• Scientific literature – articles, journal publications, clinical studies, conference proceedings, etc.
• Patents – published applications, granted patents,
• Collaborations – partnerships among companies, universities and research institutes
How do you want the data organized?
• Create a taxonomy that speaks the language of your company
• Taxonomy aligned with business segments
• Taxonomy of technologies

8. HOW TO DEFINE AN EFFECTIVE CTI PROGRAM?
How do you select the number of Companies and Technologies?
• What technologies are used for each Business Unit and which ones are used by multiple Business Units?
• Who are the competitors of each Business Unit and are any of multiple Business Units?
• What are the highest priority Business Units?
• Add your company in as a benchmark
• What is your budget?
Corporate Organization
Business Unit 1 Business Unit 2 … Business Unit N
Competitors Technologies Competitors Technologies Competitors Technologies
Overlapping technology platforms across businesses
Organizationalstrategicgoals

9. WHAT ARE THE DELIVERABLES OF A CTI PROGRAM?
2. Weekly push e-mail Notifications
o Email newsletter as per user subscription – by technology or
by company
o Customized to the taxonomy within the portal
1. CTI Portal
o Custom-designed, centralized cloud-based globally
accessible portal
3. Connecting-the-dots(COD) summaries:
o Summarize findings by correlating information from various
sources
o Present findings over analyst calls

10. A SHORT VIDEO

11. CTI PROGRAM – PHASE 1 (SET UP PHASE)
Scoping
 Identifying Companies &
Technologies to be monitored
Taxonomy
CTI Portal
Data
Upload
Report
Setup
Data Mining
 Developing taxonomy for
technologies and companies
 Designing & Building CTI portal with
custom features
 Search & Screen data (5/10 years)
 Patents
 Scientific publications
 News
 Products launched
 Populating the portal with
legacy data
 Preparing “Connect-the-dots”
summary on legacy data
SPA Analyst
SPA IT Team
SPA Analysts
SPA IT Team
SMEs and SPA Team
R&D Organizations
Higher initial costs for designing the program, searching data and configuring portal

12. CTI PROGRAM – PHASE 2 (MAINTENANCE PHASE)
Maintain
 Continual monitoring of
companies & technologies
using web scraping scripts
Automation
Data checks
Insightful
Report
Revising
Taxonomies
Maintain
Alerts
 Periodic updates
 Weekly / Bi-weekly / Monthly
 Automated screening and
categorization using AI tools
 Human intervention to check data
accuracy
 Quarterly “Connect-the-dots”
summaries
 Presentation by SPA Analysts
 Revisiting taxonomies and revising
based on evolving priorities /
interest of SMEs
 Emphasizing interesting topics for
summaries
SPA Team & IT Tools
SPA’s AI Tools
SPA Analysts
SPA Team
SPA Analysts
SMEs and SPA Team
Lower long term costs by using automated web scraping tools and minimal human intervention
AI role is key
to keep
maintenance
cost
reasonable

13. POTENTIAL EXECUTION CHALLENGES
• Prioritization of companies & technologies for CTI program is needed to ensure your company gets the best value
return for the investment
• Time & effort investment by SMEs, Business heads, and program leader to ensure the program is successful
• Define Taxonomies for companies & technologies using your company language
o Revisit 3-6 months into the program to determine if any modifications are needed
• Filtering information – Important, good to know and not required
o Product launches – Inclusion criteria - new products, new formulations, product relaunches, packaging etc.
o Business news – technology announcements, new investments, quarterly & annual reports, awards won
o Scientific literature –conference proceedings, articles from high impact factor journals
o Patent literature – Minimize redundancy and avoid noise to capture first publications
• Feedback on information– identifying information not reported to start monitoring
• Customization of portal
o What feature can help you sort through and use the data?
• Detailed discussions with SMEs to report only topics of interest in Connecting the Dots summaries
• Become a partner with SciTech!!

14. KEY PORTAL FEATURES
Cloud-based portal (centralized database of patents, scientific literature and news releases), globally accessible
Data organized in a taxonomy structure (refined in collaboration with SMEs)
CTI Portal
Taxonomy

15. KEY PORTAL FEATURES
Patents, scientific literature, news releases, product launches –
o all information archived
o data hyperlinked to original source
o data download in Excel format
o newest information at the top of the page
Search filters
Recent news, Excel download, hyperlinked
to source, search filters
Executive Dashboard - Interactive / Customized Graphs &
Charts for visualization of analyzed data
Global search filters
Interactive Dashboard

16. KEY PORTAL FEATURES
Connect-the-dots summaries archived on the portal for easy global access Document download
Portal users can subscribe to receive alerts by e-mail
with companies/technologies of their interest
Company A
Company B
Company C
Company D
Company E
Company F
Company G
Technology 1
Technology 2
Technology 3
Technology 4
Technology 5
Technology 6
Technology 7
Technology 8
Subscribe to alerts of your interest
User support – Send feedback, questions, comments to SPA team
User support

17. PROGRAM BENEFITS
• Tracking not only peer companies, but also technology spaces of interest can help you see how the technology space is
evolving over time
• The program will enable you to see what things others have protected so you can develop work arounds early in the
development process, lowering your freedom to operate risks and reducing development costs
• This program can help you understand who is innovating in the space and look for partners who can springboard your
technical needs
• It is possible to identify ingredients or technologies that are free to practice to meet your technology needs today
• You may be able to review the information of peer companies and predict where they might go next
• This program will allow the SMEs to be more efficient with their time because all the information is collected and stored in
the portal for them to review
• The alerts are a great way to remind them to review the information and also keep very current on the subject
• When SMEs step outside of the projects they are working on and actually have a chance to see what others are doing, they
will become much more creative and will start thinking about cross-technology application

18. Questions?

19. Additional Information
If you are interested in more information or a presentation to others within your company contact:
Srin Achanta
srinivas@patent-art.com