2. This design is based on many different
examples of posters that I saw. I have done
this because the posters seemed to be
effective and also they looked good. It also
made them nice to look at as they weren’t
too busy.
The rhetorical question featured on the poster
should make the audience think more about the
subject of the poster. Also, the font I will use for
the main bit of text will look rough so that it
relates to ‘sleeping rough’ which will be the
subject of the poster.
The image will take up the entire background
however it will be pretty much black at the top
so that the text will stand out more against the
background. The main focus of the image will be
positioned underneath the text so that the
audience will understand more what the poster
is about.
I have put the SASH logo in at the bottom left so
that the poster will contain the charity’s name
and logo so people will become more familiar
with it. Also, by doing this, the poster will
contain the charity somehow and the poster
won’t just be a random poster.
Text
(rhetorical
question)
Image taking up the
background but the main
focus will be about here.
Fading to blackness
towards the top. SASH
Logo
3. Black background. White writing. Rhetorical
question/phrase.
Image
This design is for a bus advert.
There is an example of the
layout underneath my flat
plan to help visualise my idea.
Along the top of the banner
there will be the writing for
the poster. I will be using a
rhetorical question to get
people thinking. The top will
also be all black so that the
white text will stand out. Also
because then it will fade into
the image which will be
located at the stalk of the
advert.
The image I will use is placed at the stalk so that it is the last
thing that the audience will see. The image itself will also
give more depth to the poster and make people realise what
the advert is about, making it more effective.
I have put the logo along the top banner so that all the
writing is in the same banner and the image stays
unaffected. This will also make the green of the logo stand
out against the black background.
SASH
Logo
4. Main text ‘What
would you do?’.
http://www.sash-uk.org.uk/
Use image of
teenager to
aim at SASH’s
audience.
Don’t use
black and
white image
just use dark
colours.
Image to fill
the entire
background.
(Portrait).
No white
around SASH
logo. (Do on
Photoshop).
‘What would
you do?’ is a
rhetorical
question and
gets people to
think.
This is an
example of the
style of font I
will use for the
main copy.
5. Main text ‘What would you
do?’
Use image of
teenager to
aim at SASH’s
audience.
Don’t use
black and
white image
just use dark
colours.
‘What would
you do?’ is a
rhetorical
question and
gets people to
think.
This is an
example of the
style of font I
will use for the
main copy.
No white
around SASH
logo. (Do on
Photoshop).
Use own image but
edit it to fit the
layout so that the
top banner is black
and the stalk is the
main focus of the
image.
6. Poster image style.
The style of image I want to feature on my
poster will consist of a homeless teenager
asleep on the streets. It will be a portrait
image so that it can fill the entire poster
without becoming stretched. The homeless
teenager will be closer to the bottom of the
image as they will be featured underneath of
the text. This is because the image will give
more insight to what the poster is about.
Bus image style.
The image style that I want to feature on my
bus advertisement is a portrait image of a
homeless teenager sat in the streets. I want
to set my image like this because then the
person will fit perfectly in the stalk of the
poster. Also, by doing this, I can make the
poster become darker and then totally black
for the top banner. This will allow for the
text on the poster to stand out.
7. I chose the fonts Broken Detroit, Dystopian Future, 28 Days Later and All Ages because they all looked rough and fitted a
homeless look and general stereotype very well. I also chose it because they are bold and stands out against the other
fonts in that category. Also, I saw another couple of posters (below) with a similar font where a man was sleeping in
front of an eroding wall and one where the homeless man is stuck sleeping on the street. I feel that it suited the posters
very well. Another feature of this font is that it is not your average font like Arial or Time New Roman.
I think out of all the fonts I have chosen I will most likely choose either Dystopian Future or All Ages because they will
stand out against the black background without having to change the colour and risk losing some detail in the font.
http://www.dafont.com/
