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Going mobile is crucial to compete in today's digital marketing world. Being able to be seen on the mobile level will allow you to reach your audience on a more personal level than ever before.

Going mobile is crucial to compete in today's digital marketing world. Being able to be seen on the mobile level will allow you to reach your audience on a more personal level than ever before.

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  • 1. Go Mobile or Get Out Why your business must be mobile
  • 2. Access to a huge audience 56% of all American adults own a smartphone. It was only 35% in 2011. So you can see how the rapid growth in smartphone usage and increased the need for companies to have a mobile presence.
  • 3. Jump on the bandwagon Mobile websites are being created 8 times faster than normal websites were being created between 1990’s and the early 2000’s.
  • 4. Mobile device users love the web 1.2 billion people are accessing the web from their mobile device.
  • 5. Is it really worth it? 51% of customers will be more likely to buy your product or service if you have a functional mobile website. Think of a mobile website as a store that your consumers can access anywhere or at any time.
  • 6. It will get your noticed ¼ of all searches are from mobile devices. 1 in 3 mobile searches have local intent while desktop searches are 1 in 5.
  • 7. Make sure your content can be seen Gartner (a technology research company) predicts that by 2015, at least 60% of information workers will be accessing their content on mobile devices. If you do not have your content easily accessible you will not get noticed or referenced. Getting your content out there will make you a trustworthy and credible brand.
  • 8. Increase your sales 80% of consumers will use mobile commerce within the next year. So, having a mobile site will really benefit your sales.
  • 9. Invest in mobile ads Mobile ads are a fantastic way to reach your customers through a personal and local channel. Data shows after a consumer sees a mobile ad, 80% will download the app, 67% will check out your website, 52% will check out your store, 45% will look you up on a map, and 37% will give you a call.
  • 10. Mobile allows for more info 41% will see an advertisement then look up the product on their mobile device. This way your ads can catch the customers attention and your mobile site can make the sale. It is a killer combo.
  • 11. People use their devices in your store How consumers use mobile devices to enhance their shopping experience: 59% Use it to compare prices and products. 48% Look for coupons. 47% Look for product reviews. 29% Look for additional information. 25% Look at a friend’s review. 23% Will purchase it on their phone instead of in the store.
  • 12. Make sure design is done right 57% of users report they won’t recommend a site with a bad mobile web design. So it is CRUCIAL that you have a professional designer when it comes to creating your site.
  • 13. A flexible is a must Not only do you need a mobile site, but you need a site that is compatible with all devices. Afterall, 72% of tablet users make purchases using their device every week.
  • 14. Still not convinced? Not having a mobile website = having your store closed 1 day every week. That is about 52 whole business days you are wasting by not having a functional website.
  • 15. Sources Slide 3,4,6,8,9,10,11,12,13,14:http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/ 7:http://www.cellular-news.com/story/60683.php 1:http://www.forbes.com/sites/markrogowsky/2013/06/06/more-than-half-of-us-have-smartphones-giving-apple-and-google-much-to-smile-about/ Pictures 2: http://www.hdwebpros.com/happy-dog-portfolio/spine-sports-chiropractic-2.html 3:http://www.hdwebpros.com/happy-dog-portfolio/spine-sports-chiropractic-2.html 4: http://www.securedgenetworks.com/secure-edge-networks-blog/bid/83886/Yes-BYOD-Solutions-Do-Need-Mobile-Device-Management 5:http://commsbusiness.co.uk/news/controlling-your-phone-rage/ http://localviralbuzz.co.uk/10-best-practices-for-building-high-converting-mobile-websites/ 6:http://www.stateofdigital.com/mobile-web-search-on-android-is-the-future-247-increase-in-uk-says-yes/ 7:http://www.forbes.com/sites/marketshare/2012/05/15/why-valuecontent-marketing-nothing-new/ 8:http://www.internetretailer.com/2013/11/13/mobile-e-mail-drives-more-revenue-click http://www.cbsnews.com/news/best-buy-plans-to-beat-ebay-with-augmented-salespeople/ http://www.mackpowers.com/sales_growth_rate/ 9:http://www.businessinsider.com/aol-mobile-ads-2011-3 10:http://www.mobilemarketingwatch.com/moolah-cpa-mobile-advertising-network-launches-already-boasts-250k-monthly-leads-11861/ 12:http://www.uxbooth.com/articles/mobile-design-patterns/ 13:http://www.smashingmagazine.com/guidelines-for-mobile-web-development/ 14:http://www.liquidsilver.org/2012/03/death-of-the-town-centre/store-closed/ http://takeyoursitemobile.com/quick-thought-on-restaurants-and-mobile-sites.html http://www.freepik.com/free-icon/equal-sign_694313.htl