As online and offline converge, and audiences continue to fragment, what do brands need to do to flourish? At SMX Munich 2014, Hannah Smith explores the challenges brands face both now and in the future, and shares her thoughts on how search marketing will evolve as a result.
4. Lewis Carroll
@hannah_bo_banna
“well, in our country”,
said Alice, still panting a little,
"you'd generally get to somewhere else — if
you run very fast for a long time, as we've
been doing.”
5. Lewis Carroll
@hannah_bo_banna
"A slow sort of country!" said the Queen.
"Now, here, you see, it takes all the running
you can do, to keep in the same place.
If you want to get somewhere else, you must
run at least twice as fast as that!"
151. Wren’s Melissa Coker
@hannah_bo_banna
[it’s] an interesting film
that exists on its own
rather than something that feels like a
commercial,
and it seems to be touching people…
152. & speaking of films that don’t
feel like commercials…
166. Instead of putting up another campaign of billboards
with celebrities saying:
‘Buy our shoes, they’ll turn you into a master runner,’
Nike actually helps make you a better runner.
That’s a constructive way to build a
meaningful brand.
Umair Haque
179. my vision when we started google
15 years ago was that eventually
you wouldn’t have a search query
at all; you’d just have information
come to you as you needed it
Sergey Brin
210. “it is not the
strongest of the species
that survives,
nor the most intelligent
that survives;
it is the one that is most
adaptable to change.”
~ Leon C Megginson
217. Credits
Alice - http://www.michellesmirror.com/2012/11/white-pawn-to-red-queen-im-watching-you.html#.UyW1oPl_txw
Hidden Text - http://apcmag.com/performing-search-engine-optimisation.htm
Vince - http://bestof.provocateuse.com/show/vince_vaughn/98
Caffeine - http://inumcconnect.org/events/youth-ministry-coffee-chats/
Panda - http://radiofreethinker.com/2013/04/19/pandagate-panda-primer/
Venice - http://sun-surfer.com/late-afternoon-venice-italy-5674.html
Penguin - http://www.aktifmag.com/wacky-waddlers-10-penguin-facts-things/
Hummingbird - http://ibc.lynxeds.com/photo/anna039s-hummingbird-calypte-anna/male-annas-hummingbird-hovering
Tin Foil Hat - http://aldysnerdblog.wordpress.com/2014/02/11/6-signs/
Future Guy - http://www.chapterthree.com/blog/darius-garza/death-skeuomorphism-and-future-design
Sarah Slocum - http://oglobo.globo.com/tecnologia/mulher-atacada-em-san-francisco-por-estar-usando-google-glass-11749998
News of Alleged Attack - http://sfist.com/2014/02/25/woman_claims_she_was_attacked_for_w.php
Glasshole - http://www.geekosystem.com/glasshole-term-coined/
Question Mark - http://www.boredpanda.com/large-scale-street-art-murals/
Banning Google Glass - http://www.ecouterre.com/get-ready-for-the-google-glass-backlash-and-calls-for-banning-the-
technology/
Danbo - http://glitterandglamorous.wordpress.com/2010/07/11/found-a-new-obsession-cute-cardboard-robot/
Modes of multi screening - http://googlemobileads.blogspot.co.uk/2012/08/navigating-new-multi-screen-world.html
Jamie Oliver - http://www.ibtimes.co.uk/second-screen-key-marketing-strategy-tablet-pcs-342725
Smartphone stats - http://gigaom.com/2012/08/29/multi-screen-mania-how-our-devices-work-together/
Zero TV Stats - http://www.nielsen.com/us/en/newswire/2013/zero-tv-doesnt-mean-zero-video.html
TV Schedule - http://www.thetvaddict.com/2006/09/02/fall-tv-preview-schedule-sunday/
Fragmenting - http://www.neilshirreff.com/projects/fragmented-paintings.html
Fire Hydrant - http://giveupinternet.com/2009/01/14/mitchell-kapor-getting-information-off-the-internet-is-like-taking-a-drink-
from-a-fire-hydrant-pic/
Filter Bubble - http://www.popuppoems.com/2011/05/19/whos-afraid-of-the-big-bad-algorithm/
Shots - http://tab.co.uk/2013/08/20/nightclub-kod-after-chloroform-vodka-scandal/
Head in the Sand - http://thehospitalitycoach.net/2013/11/09/embrace-change-and-innovate/
218. Credits
Kool Aid - http://kidsguidemagazine.com/drinking-the-kool-aid/44091
Pharrell - http://www.ibtimes.com/arbys-blasts-pharrells-grammys-hat-twitter-can-we-have-our-hat-back-1548140
If you have a body - http://www.swimbikerunningonempty.com/1/post/2012/12/five-things-friday.html
Ducks - http://sarahtpage.com/getting-my-ducks-in-a-row/
Analytics - http://www.deckis.com/tag/universal-analytics/
Rosky - http://thepersonalgenome.com/2007/12/expectation-setting-about-the-risks-of-obtaining-and-sharing-genetic-
information/
Meaningful Brands Charts - http://www.havasmedia.com/meaningful-brands/meaningful-brands-global-infographic
The End is Nigh - http://vimeo.com/36167147
Love - http://realtruelove.wordpress.com/2013/02/14/love
The End - http://lipna.wordpress.com/2008/10/12/everything-will-be-ok/
Editor's Notes
Google need to make money, they are built on solid organic results but they will happily push them away from the user in order to meet their targets.
It isn’t uncommon for people to act in this way.
It isn’t uncommon for people to act in this way.
It isn’t uncommon for people to act in this way.
It isn’t uncommon for people to act in this way.
This guy is the youngest billionaire in the world for a reason. He knows what he is doing.
This guy is the youngest billionaire in the world for a reason. He knows what he is doing.
This guy is the youngest billionaire in the world for a reason. He knows what he is doing.