Social Business Conference 2013 - Social Media: Become a large platform or just a small tool for publisher?

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Mr. Kaki Chiu …

Mr. Kaki Chiu
Head of Multimedia Services – Digital & Online Business Unit
New Media Group
Topic: Social Media: Become a large platform or just a small tool for publisher?

More in: Business , Technology
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Transcript

  • 1. Become a large platform or just asmall tool for publisher ?
  • 2. Social Media1) What we are now2) From Publishers3) New Opportunity4) New Media : Social Media Network5) Whats the next ?
  • 3. What we are nowTraditional marketing/Branding useAim :Magazine Reader → loyaltyOwn Contents → Draw trafficSales campaignWays :PR feeds → cost of feedsFacebook apps → Draw database“Like” campaign → KPIIt is a FREE & MUST tools for own brands
  • 4. What we are nowClient questions ?How to start a fan page from the beginning ?Any ways to boost up the “likes” ?Simple way→ Wait ........ accumulate … 0,1 to 100 to 1000 ....→ place advertising→ buy “likes” … but not a proper way
  • 5. From publishers1) “likes” competition = higher readership2) No idea to monetize the fan page3) Lack of social media expertise4) How to cross-over traditional & social media
  • 6. New OpportunityNew Media : Social Media Network→ Group of Social Media fan pages with provensharing/viral abilityBrandingViral/SharingTraditional MediaSocial Media Network
  • 7. Social Media NetworkOne of page : 環球膠報Number of Fans: 69363People Talking About: 164817→ 237%(Normal : 5-10%)
  • 8. Social Media NetworkShare : 1155Click Rate : over 3000Viral : 211,693Total Reach : 250,431
  • 9. Social Media NetworkShare : 9436Click Rate : over 20000Viral : 1,341,361Total Reach : 250,431
  • 10. Social Media NetworkmADman 廣告狂圖Likes : 1147Share : 1653Viral : 327,566Total Reach : 328,023Over 200 times from original
  • 11. Social Media Network1) Strong Sharing / Viral ability2) Creative Contents3) Soft promote to clients4) can be audience-oriented
  • 12. Whats the NextPublishers→ Strong creative/editorial senses→ Advertising expertise→ No viral platformViral / Sharing Owner (Social Media Network)→ Strong viral/sharing power→ Close to market senses→ no monetization modelPublishers + Social Media Network------> create a new media
  • 13. Our New BusinessSocial Media Business- Own Social Media team- Leverage Editors/Video producer for generating contents- Exclusive Viral Network (over 300K) with proven viral figures- Tailor-made solution for clients- Performance / Engagement orientedWelcome to contact us ,thank you !!