Comparison of features in MLS Systems and new offerings.

1. Comparison of Features in MLS Systems and New Offerings HAR’s Real Estate Information Symposium March 30, 2010 Gregg Larson Clareity Consulting

2. Texas Redneck BBQ…

3. Brief Recap of Modern MLS Features

4. Organize the world's information geographically Google Maps API Google Earth API (satellite and aerial imagery) Google Street View Exposure for listings on Google Maps (most accurate if from MLS) Holistic local search experience for consumer

5. Zestimate API for MLS or web site integration MLS data makes them more accurate #2 site for exposure for listings (comScore Jan 2010) #1 in iPhone and Android apps downloaded Directories, Local Experts, Community Consumer Advice from professionals National public records database

6. Top 5 site for exposure for listings Industry leading Stats and Trend reports Agent Widgets and Tools Slideshow Carousel Browser plug-in Trulia Voices: Advice, Q&A

7. National database of real property information Free public records to all MLSs Realtor Valuation Models (RVM) RPR report – mash up of local demographic, school, neighborhood, psychographic data Advanced stats, reports, trends REALTOR® only – “walled garden”

8. #1 site for listing exposure RPR version 1, national tax database (91M) New FIND tools for consumers and pros Advanced search, solds, heat maps, stats, school, neighborhood info, AVMs, etc. API for MLS - or SSO access from MLS Consumer focus, but full unfiltered data for pros (e.g. owner’s name, mortgage amount)

9. Parsed Text – ‘Click’ to Edit School Boundary with School Locations Shown Multiple Data Layers: Including “Sound Levels” from Local Airports Confidential Information – Not to be distributed without prior authorization of Move, Inc.

10. Leading MLS System provider Broker and agent tools National leader in public records Revenue share program for any MLS Clear on non-permitted uses, e.g. marketing Leader in AVM and analytic report sales Realist ValueMap AVM (RVM) Web Information Network (Data Co-op)

12. Value Proposition Comparison Grid

13. Possible Scenarios It’s not about picking only one partner… Pick zero - do nothing! Do it Yourself – Onboard, eN, inside your MLS Pick only one – Zillow, Google, RPR, FA Corelogic, or Realtor.com Select a combination of partners that best suits your MLS

14. Conclusion Increased investment and innovation in last 18-24 months Competition is good for the industry - and it’s nice to have choices Choices are possible because of MLS Systems! The Real Question is: How does your MLS provide maximum value to your members?