Ray Thornton, Vice President of IT Applications and Support at Colonial Property Trust presents a case study on the benefits of using revenue management system in a declining market.
Revenue management systems automate the discipline of rental unit pricing and take the emotion out of pricing and presenting offers. Yet multifamily adoption of revenue management happened as markets recovered and rents were moving upward for everybody. Does revenue management work in a downward-trending market? Ray presents case a study examining whether revenue management adds the same value in a declining market like the one we’re currently experiencing.