Case study on the deployment of regional lobbying strategies by Gustavo Martinié

1. Regional lobby in the EU:
The Mediterranean Corridor
www.uegva.info
Ten-T
Gustavo Martinié, FCVRE
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Gustavo Martinié
Transport, Tourism, Culture & Communication
Valencian Regional Office in Brussels / Fundación Comunidad Valenciana - Región Europea
skype: gustavomartinie // twitter: gmartinie
gmartinie@delcomval.be

2. www.uegva.info
Ten-T
Gustavo Martinié, FCVRE
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The region of Valencia
The regional office in Brussels
The Mediterranean Corridor

3. www.uegva.info
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Gustavo Martinié, FCVRE
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1. The region of Valencia
(Comunitat Valenciana)

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Castellón
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Valencia
Alicante
The Region of Valencia
CV % Spain
Surface (km2) 23.255 4,6
Population 5.111.706 9,2
GDP (Mill.€) 102.064,3 9,7
GDP/cápita
(EU27=100)
92% 102,6
It is part of the
Mediterranean Arch,
an axis which has
experienced one of
the fastest economic
growth rates in the
EU in the last
decades
The region has experienced a 20% increase in its population, since
becoming main destination for immigration, with near 900.000
foreign residents. (+50% UE MS)
Sources: IMPIVA and INE: "Anuario Estadístico de España". "Extensión superficial por CC.AA. y provincias". “Cifras de población referidas a 1 de enero de
2010. Resumen por Comunidades Autónomas". “Contabilidad Regional de España. PIB. 2010” “Producto Interior Bruto regional. Serie 2000-2010”.

5. The Region of Valencia
An industry-based economy
www.uegva.info
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CV Spain CV/Spain (%)
GDP (Mio €) 102.064,3 1.051.342,0 9,7%
Agriculture 2.107,0 26.062,0 8,1%
Industry 15.215,4 151.816,0 10,0%
Construction 9.689,2 97.791,0 9,9%
Services 66.390,5 696.734,0 9,5%
SURFACE (km2) 23.255 505.990 4,6%
POPULATION (km2) 5.111.706 47.021.031 9,2%
Source: IMPIVA
INE. "Anuario Estadístico de España". "Extensión superficial por CC.AA. y provincias". Web del INE
INE. "Cifras de población referidas a 1 de enero de 2010. Real Decreto 2124/2008. Resumen por Comunidades Autónomas". Web INE
INE. Contabilidad Regional de España. PIB. 2010. Web INE
10,0%

6. The Region of Valencia
0 5 10 15 20 25 30
www.uegva.info
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CV: 18,7 % - ES: 6,7%
CV: 15,6% - ES 11,2%
CV: 14,1% - ES: 7,9%
CV: 11,7% - ES: 8,9 %
CV: 8,1% - ES: 68,1%
CV: 7,6% - ES: 17,7%
CV: 5,1% - ES: 8,6%
CV: 4,9% - ES: 12,1%
CV: 4,6% - ES: 15,9%
CV: 4,4% - ES: 52,4%
CV: 2,7% – ES: 23,6%
CV: 0,8% - ES:10,1%
CV: 0,7% - ES: 50,0%
CV: 1,0% - ES: 12,1%
Metal Sector
Transport Material
Food & Beverages
Plastic, chemical
Tiling
Wood & Furniture
Paper, Graphic
Construction material
Textile
Shoes & Leather
Stone
Glass
Toys
Other
% Ingresos de explotación
Main Sectors

7. The Region of Valencia
A region of SMEs
www.uegva.info
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Gustavo Martinié, FCVRE
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Micro-company
(0 a 9
employees)
95,2%
Small
(10 a 49
employees)
4,1%
Medium
(50 a 199
employees)
0,6%
Big company
(200 ó +
employees)
0,1%
352.366 Enterprises
Size of Valencian Enterprises
2010)
% Total
99,3 % of all enterprises have less than 50 employees

8. The Region of Valencia
Main Exports (% - 2008)
8.00%
www.uegva.info
Transport material
Fruits & Vegetables
Tiling
Chemical
Machinery & electric products
Mineral products
Shoe - Leather
Metal
Wood- Furniture
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Gustavo Martinié, FCVRE
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6.10%
6.70%
1.00%
0.80%
4.70%
3.50%
3.50%
3.10%
3.10%
5.00%
6.90%
11.40%
14.80%
21.20%
Textile
Agrofood
Plastic
Stone
Toys
Other
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%

9. The Region of Valencia
Main Export destinations (% - 2008)
Other 11.5% Other 11.8%
OPEP, 4.4% OPEP, 3.8%
LATAM 4.2% LATAM 4.8%
USA 3.1% USA 4.1%
Europe 8.6% Europe 6.6%
www.uegva.info
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UE 68.2% UE 68.9%
CV 76,8% 75,5% Spain

10. www.uegva.info
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2. The regional office in Brussels
(Fundación Comunidad Valenciana – Región Europea)

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The model of the Region of Valencia
Public-Private partnership (PPP)
PUBLIC
Regional government
Municipalities
Universities
Research Institutes
PRIVATE
IBERDROLA (energy)
Saving banks
Chambers of commerce
Universities
Pro associations
Business and
Entrepreneurial
associations
FCVRE
Fundación
Comunidad Valenciana
Región Europea
(created in 2003)

12. The model of the Region of Valencia
Convergence towards the competitiveness objective
www.uegva.info
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 Before 2007 the Valencian Region was included in the former Objective 1.
 After January 2007 our Region was included in the
Objective competitiveness and employment (formerly Obj. 2)
 Decrease of the 65% of ERDF Structural Funds

13. The model of the Region of Valencia
Convergence towards the competitiveness objective
www.uegva.info
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 The Valencian Regional Government created the Fundación Comunidad Valenciana -
Región Europea in 2003 to tackle this transition:
 To be a broker of partnerships and to reinforce positioning at a European level
 To play an active role in the dynamisation of the main economic areas
 To contribute to go through this change by creating a strategy post Objective 1
preparing civil society for the change
 To work for the internationalization of SMEs through EU Programmes

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Castellón
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Number of approved projects
108 projects + 7 initiatives
Valencian budget of approved projects
87.2 mil €
Total budget of approved projects
209.3 mil €
Projects under evaluation
37 projects approx.
EUROPEAN PROJECTS WITH THE FCVRE INVOLVEMENT
Valencia
Alicante
The model of the Region of Valencia
Performance indicators 2004-2011

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The model of the Region of Valencia
Evolution of the model
Main focus:
 Raise awareness in the EU
opportunities
 Raise regional profile in the EU
scenario
 Networking
 Lobbying
Resources:
+ 30 people (own staff + trainees from
regional stakeholders)
Main focus:
 Lobbying
 Networking
 Bring new opportunities to the
regional actors
 Improve positioning in Brussels
Resources:
+ 10 people (own staff + trainees from
regional stakeholders)

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The model of the Region of Valencia
Structure
2 offices:
 Valencia
 Brussels
3 Europe direct info centers:
 Valencia
 Alicante
 Castellón
DG European Affairs:
Coordinates activities among FCVRE
and the 10 regional ministeries

17. Global Strategy
Mission
www.uegva.info
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To advocate, represent and promote the interests of the Region of Valencia,
its institutions, its enterprises, its entities and its citizens in the EU

18. Global Strategy
Vision
www.uegva.info
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To be the best regional office in Brussels and become an organization of reference
for the regional stakeholders and citizens and for the rest of regional offices in
Brussels. An accessible, quality and effective tool for the promotion and advocacy
of the regional interests to the EU

19. Global Strategy
Values
www.uegva.info
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• Professionalism
• Commitment
• Awareness of performing a public service

20. Global Strategy
Strategic objectives 2012
www.uegva.info
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Gustavo Martinié, FCVRE
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Reorganization and rationalisation of expenses
Increasing the effectiveness and efficiency in dealing with EU affairs
Increasing level of service to trustees and regional entities
Looking for new funding alternatives through the development of new projects
Strengthen our professional training platform and render it profitable
Keep the positioning of the regional office at the EU level
Reinforce the positioning of the FCVRE in at regional level

21. Global Strategy
Strategic action lines
www.uegva.info
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Projects and
Partnerships
Professional
Training
Positioning
Lobby and
Advocacy
Main topics:
 Employment & labor market.
 Lobby in EU Policies & Programs and European
Territorial Cooperation
 SMEs, Entrepreneurs, Innovation, Technology, R&D.
 EU Funding & attraction of Investments

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The role of regions in the EU battleground
What do regions do in Brussels?

23. The role of regions in the EU battleground
www.uegva.info
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 European Institutions
 300 Regional offices
 Representations to the EU
 Embassies
 Media
 Universities
EU TARGETING
+1200
accredited journalists
+300
regional offices
What do regions do in Brussels?

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3. The Mediterranean Corridor

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What is a transeuropean network?
The political economy of integrating Europe’s infrastructures
Treaty of Rome (1957) creation of an internal market and the reinforcement of economic
and social cohesion and European transport policy
Treaty of Maastricht (1993) TENs are given legal base
 No internal market with freedom of movements would be possible (for goods,
persons and services) without linking regional and national networks by modern and
efficient infrastructure.
 Key elements to articulate the Internal Market and reinforce Economic, Social and
territorial Cohesion (creation of economic growth + employment)
 Interconnection and interoperability and accessibility

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What is a transeuropean network?
The political economy of integrating Europe’s infrastructures
3 classes of network were defined by the treaty:
 Trans-European Transport networks (TEN-T)
 Trans-European Energy Network (TEN-E or TEN-Energy)
 Trans-European Telecommunications network (eTEN)
The EC developed guidelines covering the objectives, priorities, identification of projects of
common interest and broad lines of measures.
EU Financing instruments:
 TEN-budget line
 Structural Funds and Cohesion Fund
 The European Investment Bank

27. TEN-T Timeline (1)
www.uegva.info
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1990: Commission adopts first action plan on trans-European networks (transport,
energy and telecommunications).
1993: TENs given legal base in Maastricht Treaty.
1994: Essen European Council endorses list of 14 TEN-T ‘specific’projects
1995: Financial regulation for TEN-T support adopted.
1996: Adoption of TEN-T guidelines.
2001: Extension of TEN-T guidelines to port infrastructure (seaports, inland ports and
intermodal terminals) adopted.
2003: A group chaired by former Commission VP Karel Van Miert proposes new priority
projects and calls for new means of funding.
2004: Revised guidelines and financial regulation adopted, with a list of 30 priority
projects (including the original 14) and a higher maximum funding rate of 20 %
2005: Nomination of the first six European coordinators
2005: A group chaired by former VP Loyola de Palacio proposes axes linking TEN-T to
neighbouring countries outside the EU.

28. TEN-T Timeline (2)
www.uegva.info
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2006: The Trans-European Transport Network Executive Agency (TEN-T EA) is established
for the management of Community Action in the field of TEN-T. Its mandate covers
projects which have been financed from the 2000-2006 Financial Perspective and its
lifetime is until 31 December 2008
2008: TEN-T EA becomes financially, legally and operationally autonomous
2009: Revision process of the progress of 92 (2007) projects started
2011: The results are officially published
2011: White Paper Roadmap to a Single European Transport Area - Towards a
competitive and resource efficient transport system
2011: Re-definition of TEN-T concept  REGULATION TEN-T Guidelines

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TEN-T: Spain and the 30 Priority Projects
3
High-speed
railway axis of
South West Europe

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TEN-T: Spain and the 30 Priority Projects
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Freight railway axis
Sines/Algeciras–Madrid-Paris

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TEN-T: Spain and the 30 Priority Projects
8
Multimodal Axis
Portugal/Spain-rest of Europe

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TEN-T: Spain and the 30 Priority Projects
8
Multimodal Axis
Portugal/Spain-rest of Europe

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TEN-T: Spain and the 30 Priority Projects
19
High-speed rail
interoperability on the
Iberian peninsula

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TEN-T: Spain and the 30 Priority Projects
21
Motorways of the Sea

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TEN-T: Spain and the 30 Priority Projects

36. Regional Ports: traffic growth
www.uegva.info
5.0
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
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0.81
0.95
1.12
1.28
1.44
1.66
1.99
2.17
2.33
2.61
2.86
3.32
3.84 3.85
4.46
4,61
0.0
Valenciaport
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Millons TEUs
Valencia Castellón Alicante CV
2011 ( Millon TEUs)
Algeciras: 3,6
Barcelona: 2,1
Comunitat Valenciana

37. Regional Ports: traffic growth
www.uegva.info
5.0
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
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0.81
0.95
1.12
1.28
1.44
1.66
1.99
2.17
2.33
2.61
2.86
3.32
3.84 3.85
4.46
4.61
0.0
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Millons TEUs
Valencia Castellón Alicante CV
1996
TEN-T
Guidelines
2001
Ext. Port
infrastructure
2004
30 Priority
projects
2006
TEN-T EA
2009
Revision
process
2011
Redefinition
REGULATION

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TEN-T in Spain (2011)

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Questions
 Where are the decisions are taken?
 How the decisions are taken?
 Who are taken the decisions?
 What is the decision-making timeline?
 What are the opportunities to intervene?
 Who has to say what to whom?

40. TEN-T Timeline (2)
www.uegva.info
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2006: The Trans-European Transport Network Executive Agency (TEN-T EA) is established
for the management of Community Action in the field of TEN-T. Its mandate covers
projects which have been financed from the 2000-2006 Financial Perspective and its
lifetime is until 31 December 2008
2008: TEN-T EA becomes financially, legally and operationally autonomous
2009: Revision process of the progress of 92 (2007) projects started
2011: The results are officially published
2011: White Paper Roadmap to a Single European Transport Area - Towards a
competitive and resource efficient transport system
2011: Re-definition of TEN-T concept  REGULATION TEN-T Guidelines

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Where is the decision taken?
EU
MS
No one agrees on how much legislation and
regulation stems from the EU.
The House of Commons Library states the 9.1%
but it is is too low, as it only covers Statutory
Instruments, not ALL laws;
The higher figures of 84%, 75% and even 50%
claimed by the likes of Hannan, Farrage and
Cameron (UK) are based on miscalculations,
misunderstandings, or sources unknown, and
often derive from parts of the EU– and with no
hard evidence to support them
What percentage of laws come from the EU?
http://www.jcm.org.uk/blog/2009/06/what-percentage-of-laws-come-from-the-eu/
?

42. EU Decision-making: Actors
www.uegva.info
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European
Parliament
European
Commission
CO-D
Council

43. Preparatory years
www.uegva.info
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Gustavo Martinié, FCVRE
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Lobby Strategy 2003 - 2008
 AWARENESS!!!!
ECONOMIC AND SOCIAL RELEVANCE OF THIS INFRASTRUCTURE
BRING THE KEY STAKEHOLDERS ON BOARD (CHAMBERS, PORTS,
BUSINESS ASSOCIATIONS, LOCAL AUTHORITIES)
 APPROACH
TO THE EC WITH AIMS TO THE COMING REVISION (WHO’S WHO)
 EUROPEAN ALLIANCES
LOBBY FERRMED

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Lobby Strategy 2003-2008
FERRMED great Axis
 EUROPEAN DIMENSION
Think of strategic alliances
and other actors that can
share our views or sum up to
our approach broaden the
EU perspective

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Lobby Strategy 2009 - 2010
The key years
 REGIONAL PLATFORM FOR THE MEDITERRANEAN CORRIDOR
(REGIONAL GOVERNMENT, CHAMBERS, PORTS, BUSINESS
ASSOCIATIONS, LOCAL AUTHORITIES) WITH OUR SUPPORT
 TEN-T REVISION PROCESS
 GREEN PAPER  WHITE PAPER ON FUTURE TRANSPORT POLICY

46. Awareness campaign:
The Mediterranean Corridor:
2000 years articulating Europe
www.uegva.info
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Gustavo Martinié, FCVRE
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European
Parliament
European
Commissio
n
Council

47. www.uegva.info
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European
Parliament
European
Commissio
n
Council
EU Decision-making:
The European Commission
2005-2011 (7 years)
69direct actions
7working meetings with the EU Transport
Commissioner

48. On the 19 October 2011,
The European Commission
launched the proposal for REGULATION
on the Guidelines for the TEN-T
and the financial instrument
Connecting Europe including the Mediterranean
Corridor as a part of the Core Network
www.uegva.info
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European
Parliament
European
Commissio
n
Council
(2020)

49. www.uegva.info
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Map of the EC’s proposal

50. www.uegva.info
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TEN-T global network 2050

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And now what?

52. CoR is the political assembly that provides the regional and local levels with a voice in EU policy
development and EU legislation. The Treaties oblige the Commission, Parliament and Council to
consult the Committee of the Regions whenever new proposals are made in areas that affect the
regional or local level. The CoR has 344 members from the 27 EU countries. They examine proposals,
debate and discuss in order to write official opinions on key issues.
www.uegva.info
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European
Parliament
European
Commissio
n
Council
The Committee
of the Regions
Organized in 6 Commissions
Our region participates in
COTER (Territorial Cohesion) and
ENVE (Environment, Climate Change and Energy)

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European
Parliament
European
Commissio
n
Council
The Committee
of the Regions
TEN-T  COTER
CEF  COTER
Public Hearings
Amendments
First approval of COTER commission
Final adoption in Plenary session

54. The European Economic
and Social Committee
The EESC is a consultative body of the European Union. It has 344 members drawn from economic and
social interest groups across Europe. It is organized in 3 groups: Employers, Employees and Various
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European
Parliament
European
Commissio
n
Council
The members of the 3 Groups are
organized in 7 sections/commissions
One of them is TEN, dealing with Transport and
Energy issues
Interests (e.g. farmers, consumer groups)

55. The European Economic
and Social Committee
www.uegva.info
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European
Parliament
European
Commissio
n
Council
TEN-T  TEN
CEF  TEN
Public Hearings
Amendments
First approval of TEN section
Final adoption in Plenary session

56. EU Decision-making process
www.uegva.info
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European
Parliament
European
Commission
CO-D
Council

57. The European
Parliament
Is the only directly-elected European Union institution (every 5 years), members of the European
Parliament (MEPs) represent the people. Parliament is one of the EU’s main law-making institutions,
along with the Council of the European Union ('the Council').The European Parliament has three main
roles: debating and passing European laws, scrutinising other EU institutions, particularly the
Commission, to make sure they are working democratically debating and adopting the EU's budget.
www.uegva.info
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European
Parliament
European
Commissio
n
Council
The EP has 20 Committees.
They meet twice a month in public to draw up,
amend to adopt legislative proposals and reports to
be presented to the plenary.
The rapporteurs for a committee are supposed
to present the view of the committee

58. The European
Parliament
TEN-T  TRAN, Transport and Tourism
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European
Parliament
European
Commissio
n
Council
CEF  BUDG, Budget
Meetings
Public Hearings
Amendments
First approval in working commission
Final adoption in Plenary session

59. Also informally known as the EU Council, this is where national ministers from each EU country meet
www.uegva.info
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European
Parliament
European
Commissio
n
Council
to adopt laws and coordinate policies
Since the entry into force of the Treaty of Lisbon
there are 10 configurations.
Council decisions are prepared by a structure of
more than 150 working parties and committees
comprising delegates from the Member States.
They resolve technical issues and forward the
dossier to the Permanent Representatives
Committee (Coreper)
Council of the
European Union

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EU Council- Transport
22nd March 2012
On 22nd March the EU
Council Transport agreed on
a general approach on new
guidelines defining a long-term
strategy for the
development of a complete
trans-European transport
network (TEN-T).
The general approach will be
the basis for the discussions
between the Council and the
European Parliament.

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Some keys
1. Create your own contact database and take care of it
2. Be proactive. If you don’t say what you want, someone will say what you
do not want
3. Know who is your target. You will have to adapt your message to get the
attention. Be ready to deliver a concise and convincing argument.
4. Teamwork
5. Know every detail of the decision-making process
6. Wording is extremely important
7. Reciprocity: do ut des. You do not have to overwhelm others. You can ask
for something when you are up to give something
8. Don’t give up and follow up! Processes take long time and isolated
meetings are good for nothing.
9. Manage diversity. Suscribe EU principles. Be positive, always.
10. Look around you. There are other people with the same concerns

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Thank you