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Barcelona Data Sheet 2018

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Main economic indicators for the Barcelona area in 2018.

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Barcelona Data Sheet 2018

  1. 1. BARCELONA DATA SHEET 2 0 1 8 MAIN ECONOMIC INDICATORS FOR THE BARCELONA AREA
  2. 2. 3 Table of Contents 4 Privileged location 5 Population and surface area 5 Foreign population 6 Accessible and well-connected 7 Airport 7 Port of Barcelona 8 Driving force of a large diversified economic area 10 Economic activity 10 Production specialisation 12 Foreign investment 13 Exports 14 Diversified economic activity 16 Manufacturing and 4.0 industry 17 ICT Sector / Information and Communication 18 Green and circular economy 18 Health and Biotech 18 Social and solidarity economy 19 Retail and commerce 20 Tourism 20 Congress activity 21 Digital city, creativity, research and innovation 22 Business Innovation and Research 23 Innovation Ecosystem 24 Creative industries 25 Talent generation and pole of attraction 26 Jobs in Barcelona 26 Labour market participation 26 Salaries 26 Universities and business schools 27 Entrepreneurial city with competitive costs 28 Companies 28 Business creation 29 Offices and industrial land market 29 Cost of living and other costs 30 Compact city with social cohesion 31 Disposable Gross Household Income by District 31 Foreign-resident population by district 31 Population at risk of poverty 32 Safe city 33 Quality of life and sustainability 34 Climate 34 Energy and environment 35 Sustainable mobility 35 Culture and Education 36 International positioning as a city that adds value
  3. 3. BARCELONA DATA SHEET 2018 4 GDP per capita ≤ 15.000 15.001 - 20.000 20.001 - 25.000 25.001 - 30.000 ≥ 30.001 European megaregions Barcelona-Lyon megaregion Catalonia Barcelona province Barcelona Metropolitan Region Barcelona Metropolitan Area Barcelona 10.3%of Spain’s population in the Metropolitan Region Barcelona, at the centre of a mega-region with 27 million inhabitants • Barcelona, the capital of Catalonia, has a population of 1,600,000 people and is at the heart of a metropolitan region of close to 2,500 km2 with nearly 5,000,000 inhabitants, representing 63.8% and 10.3% of the Catalan and Spanish population, respectively. • In relation to the consolidated metropolitan agglomerations, the population volume of the metropolitan region of Barcelona is approximately 25% that of New York, while it is higher than the areas of Berlin, Montreal and Stockholm. • The cosmopolitan, diverse and intercultural spirit of Barcelona can be seen in the fact that 18.5% of the city’s residents are foreign - the highest percentage in history - and for the first time ever, this collective exceeds 300,000 residents. • The current development of the metropolitan regions goes beyond their geographical area, creating the mega-region or polycentric agglomeration of cities as a natural unit of economic influence in a geographical area. Most notable is the one in the south of Europe formed by the Barcelona-Lyon corridor, which encompasses 27.3 million inhabitants and a production of over 700,000 million euros, ascribing it a significant critical mass among the 12 European mega-regions. • Barcelona has easy access to very dynamic large markets:the EU common market, which provides access to 510 million people. In addition, it forms part of the axis of the Mediterranean corridor, a Trans-European Network for transporting goods with a direct impact on an area of 250 million inhabitants (50% of the EU population), so improving this connection would be a strategic opportunity to increase the market share of the port traffic of goods coming from Asia. It also offers the strategic potential of relations with the 43 countries that form the Union for the Mediterranean, which include the territories of those in Eastern Europe, Africa and the Middle East. Privileged location Font: Marull, J., Galletto, V., Domene, E., Trullén, J. 2013. Emerging megaregions: a newspatial scale to explore urban sustainability. Land Use Policy 34, 353–366
  4. 4. 5 Demographic indicators of Barcelona Age structure (2018) 12.6% 0-14 65.9% 15-64 21.5% 65 i més Life expectancy (2015) 80.8 Men 86.6 Women 83.9 Total Birth rate (2017) Mortality rate (2016) 8.3‰ 9.6‰ Fertility rate* (2016) 37.1‰ * Births for every 1,000 women between 15 and 49 years Source: Department of Statistics of the Barcelona City Council, Public Health Agency, Barcelona Health Consortium FOREIGN POPULATION Percentage of foreign people over the total population 2000 1.9% 2008 17.4% 2013 17.4% 2015 16.3% 2016 16.6% 2017 17.8% 2018 18.5% Note: data from 1 January of each year Source: Department of Statistics of Barcelona City Council Population of foreign nationals in Barcelona according to country of origin , 2018 (%) Source: Department of Statistics of Barcelona City Council POPULATION AND SURFACE AREA Population and surface area, January 2017 POPULATION (INHABITANTS) POPULATION O/ SPANISH TOTAL SURFACE AREA (KM2 ) DENSITY (INHAB/KM2 ) Metropolitan Area* 4,812,948 10.3% 2,464.4 1,953 Catalonia 7,534,813 16.1% 32,108 234.7 Spain 46,659,302 100.0% 505,968.4 92.2 * Barcelonès, Baix Llobregat, Maresme, Vallès Oriental and Vallès Occidental Source: Department of Statistics of Barcelona City Council, Idescat, INE Population in 20 agglomerations around the world, 2018* Tokyo 38,050,000 Shanghai 24,115,000 New York 21,575,000 Mexico City 20,565,000 Los Angeles 15,620,000 Buenos Aires 15,520,000 Paris 10,980,000 London 10,585,000 Hong Kong 7,380,000 Boston- Providence 7,315,000 Toronto 6,635,000 San Francisco 6,540,000 Madrid 6,385,000 Milan 5,290,000 Barcelona 4.812.948 Sydney 4,390,000 Berlin 4,120,000 Seattle 3,860,000 Montreal 3,585,000 Stockholm 1,565,000 * Estimate updated July 2018. For Barcelona, Idescat data 1 January 2018 Source: Demography World Urban Areas: 12th Annual Edition April 2017 PRIVILEGED LOCATION Barcelona 1,628,936 inhabitants 3.5% as % of Spain 102.2 km2 surface area 15,944.9 inhab/km2 France 5.1% Pakistan 6.4% China 6.8% Italy 10.4% Other 51.5% Morocco 4.3% Colombia 3.4% Honduras 3.2% Peru 3.0% Philippines 3.0% Bolivia 2.8%
  5. 5. BARCELONA DATA SHEET 2018 6 Malaga Algeciras Motril Almeria Murcia Alicante Cartagena Madrid Irun Valencia Castellón Perpignan Marseille Geneva Bern Barcelona Tarragona Montepellier Avignon Lyon Rabat Freiburg Clobenza Duisburg Hamburg Copenhagen Stockholm Hällsberg Saint Petersburg Helsinki MetzDijon London Milan Genova Brussels Mediterranean Corridor FERRMED network Ports Transport by Ferry Mediterranean Corridor 3M TEU 32.3% annual increase Accessible and well-connected Source: FERRMED Great potential as a logistics hub of the Mediterranean • With regard to access and economic infrastructures, in an area of 5 kilometres, the city offers an international airport, the port, the trade fair,Zona Franca logistics and industrial area and a logistics platform, which altogether offer huge potential as a logistics centre of the Mediterranean. • In 2017, a record figure of 47.3 million passengers was reached at El Prat airport, which is an increase of 7.1% on the previous year.This result ensures that the city holds on to its seventh position amongst the principal European airports in the ranking of the Airport Council International.The dynamism of the international passenger traffic at El Prat makes it close to three- quarters (73.1%) of the total. • The port activity recorded 3 million TEUs and 60.1 million tonnes transported in 2017, which are in fact year-on-year increases of 32.3% and 26.3% respectively.
  6. 6. 7 ACCESSIBLE AND WELL-CONNECTED AIRPORT Barcelona airport Source: Spanish airports and air navigation (AENA) Main European airports according to volume of passengers, 2017 VARIATION (%) 2017/16 London Heathrow (LHR) 78,010,074 +3.0 Paris Roissy (CDG) 69,472,922 +5.4 Amsterdam (AMS) 68,515,425 +7.7 Frankfurt (FRA) 64,500,386 +6.1 Istanbul (IST) 63,727,448 +6.0 Madrid (MAD) 53,402,506 +5.9 Barcelona (BCN) 47,284,500 +7.1 London Gatwick (LGW) 45,554,606 +5.7 Munich (MUC) 44,573,176 +5.5 Rome-Fiumicino (FCO) 41,281,749 -1.1 Source:Airports Council International. Airport Traffic Report, 2017 and Barcelona Air Routes Development Committee (CDRA) Barcelona airport. International flights, 2017 GEOGRAPHICAL AREA INCREASE FOR 2016/2017 NUMBER PASSENGERS North America 30.2% 1,457,620 Africa 8.1% 1,003,827 Middle East 4.3% 1,376,748 Latin America 34.7% 603,904 Asia 73.8% 258,421 Source: AENA and Barcelona Air Routes Development Committee (CDRA) AVE Barcelona - Madrid high-speed rail Source: Department of Statistics, Barcelona City Council PORT OF BARCELONA Traffic (millions) 2016 2017 Goods (tonnes) 47.6 60.1 Containers (TEU*) 2.2 3.0 Passengers 4.0 4.1 * TEU: Measure of sea transport capacity equivalent to a twenty-foot container Source: Barcelona Port Authority Infrastructures Land surface area Wharfs and moorings 1,081 ha 22 km Source: Barcelona Port Authority Cruise ships indicators 2016 2017 Cruise passengers 2,683,594 2,712,247 Embarkation 773,601 720,512 Disembarkation 776,610 719,871 Traffic 1,133,288 1,271,864 Cruise ship visits 758 778 Source: Barcelona Port Authority 4,700,520 Intercontinental passengers 44,154,693 2016 3.9 2016 133,635 2016 47,284,500 2017 4.1 2017 2 h 30 m 157,763 2017 Total passengers Passengers (millions) Journey duration Goods (in tonnes) +18.5% Intercontinental passengers 45 Intercontinental destinations 47.3M passengers at its airport in 2017 7th European Airport
  7. 7. BARCELONA DATA SHEET 2018 8 Driving force of a large diversified economic area Barcelona is a dynamic economic engine with a diversified structure and international recognition • Barcelona continues to work on strengthening its capacity to attract companies, employment, talent and foreign investment with the support represented by the city’s good international positioning. • The gross domestic product (GDP) of the city of Barcelona in 2016 was 43,700 euros per inhabitant. With regard to the distribution of gross added value by sector - according to the estimate calculated in 2017 - most notable is the weight of business services (14.8%), commerce and repairs (13.2%), education, health and social services (12.2%), information and communications (8.1%) and the hotel sector (7.3%). • In 2017, Catalonia generated a GDP of 234,651 million euros, representing 20.1% of Spain’s total GDP. In the same year, the GDP per capita of the Principality was 15% above that of the European Union. • In 2017, the GDP of the city of Barcelona and Catalonia grew by +3,3% and +3,4%, - respectively - in real terms. 20.1% Catalonia generates of Spain's total GDP
  8. 8. 9 Barcelona has an open economy connected to the world • The attractiveness of the Barcelona territory for foreign investment is confirmed by the various prestigious rankings:according to the KPMG Global Cities Investment Monitor 2018, Barcelona was in ninth place among the principal urban areas across the world for attracting foreign investment projects in 2017, gaining 135 greenfield projects. • In fact, Barcelona is the European city that presents the best strategy for promoting and attracting foreign investment for 2018/19, according to the FDi report Cities and Regions of the Future 2018/19 (Financial Times Group).This prestigious source states that Catalonia has the best future prospects out of all the regions in the south of Europe - ahead of the Community of Madrid - and Barcelona is second place out of the cities in the south of Europe in the same category. • Productive foreign investment1 in Catalonia was €3,171.3 million in 2017. Foreign investment from within the European Union makes up nearly three- quarters of the foreign investment in Catalonia (74% of the total).The main investors were are the Netherlands, France and the United Kingdom. 1 Productive investment is considered to be investment that does not take ETVEs into account, which are companies established in Spain that hold the securities of foreign companies. • On the other hand, according to the FDI Markets data from the Financial Times, during the five-year period 2013-2017, the Principality was the territory with the highest number of foreign investment projects in Spain, having attracted 591 projects (44% of the total of the main destination regions), involving an investment of €16,075 million and creating 44,061 direct jobs, therefore attaining 4th position in Europe for job creation in the period 2013-2017. • The Catalan territory is home to the headquarters of approximately 8,600 foreign companies in 2018, the main countries of origin being Germany (13.1%), France (12.4%) and the United States (11.7%). • In 2017, exports from the province of Barcelona reached €54,771.6 million, which means that it achieved a new historical record for the seventh consecutive year. In comparison with the previous year, sales outside the Barcelona area grew by 7%, in a favourable context facilitated by the expansive measures of the European Central Bank and industry’s improved competitiveness. • The area of Barcelona continues to lead the exports ranking of the Spanish state, accounting for one- fifth (19.8%) of total sales abroad and 40,634 export companies, which represent a quarter of the total of the State (25,1%). DRIVING FORCE OF A LARGE DIVERSIFIED ECONOMIC AREA exporting urban area in Spain 1st New historical record in exports volume for the 7th consecutive year
  9. 9. BARCELONA DATA SHEET 2018 10 ECONOMIC ACTIVITY Gross domestic product at market prices* (GDP), 2016 (Current prices in € millions) GDP GDP PER INHABITANT MILLIONS OF EUROS THOUSANDS OF EUROS INDEX CATALONIA-100 Barcelona 69,420.3 43.7 144.5 Barcelona Metropolitan Area* 148,144.7 31.3 107.8 * Base 2010. Market value Source: Statistical Institute of Catalonia (IDESCAT) Gross domestic product at market prices (current prices in € millions) CATALONIA SPAIN (%) CAT/SP 2015 215,772 1,081,165 20.0 2016 224,751 1,118,743 20.1 2017 234,651 1,166,319 20.1 Source: Statistical Institute of Catalonia and INE (National Statistics Institute) Harmonised per capita GDP on purchasing power parity, 2017 125 100 75 50 25 0 Catalonia Spain Euro Zone Index UE 28 = 100 Source: Statistical Institute of Catalonia (IDESCAT) GDP growth at constant prices, 2011-2017 (Variation rate for volume %) 4 3 2 1 0 -1 -2 -3 -4 2011 2012 2013 2014 2015 2016 2017 Barcelona Catalonia Sources: City Council Data Office. GTP Analysis Department of Barcelona City Council and Idescat PRODUCTION SPECIALISATION Productive structure. Employees by economic sector, 2017 (%) BARCELONA BMR CATALONIA SPAIN Agriculture 0.0 0.1 0.3 0.4 Industry 7.4 14.0 16.3 14.1 Construction 2.7 4.1 4.7 5.3 Services 89.9 81.8 78.7 80.0 TOTAL 100.0 100.0 100.0 100.0 Source: Department of Statistics of Barcelona City Council and Idescat Main branches of activity according to GVA in Barcelona, 2017 (% of total) Business services 14.8% Commerce 13.2% Information and communications 8.1% Hotels and catering 7.3% Education 6.3% Health and social services 5.9% Transport and storage 5.3% Public authority 5.2% Property activities (excluding imputed income) 5.2% Financial and insurance activities 4.6% Manufacturing industry 4.5% Construction 3.0% Energy, water and waste 2.9% Artistic and recreational activities 2.3% Source: City Council Data Office. GTP Analysis Department of Barcelona City Council -0.7 0.5 -3.4 -1.0 2.1 -2.9 -1.4 1.9 3.33.5 3.4 3.8 3.6 3.4 115 106 92
  10. 10. 11 Companies classified by economic sector in Barcelona, 2017 (% of total) Business services* 27,2% Commerce and repairs 17,9% Education, health and social services 10,2% Real-estate activities 8,4% Construction 7,9% Hotels and catering 6,4% Other services 5,0% Transport and storage 4,7% Information and communications 3,8% Artistic, cultural and leisure activities 3,0% Manufacturing industry 2,8% Financial and insurance activities 2,3% Energy and water 0,4% * Business services contain professional, scientific, technical, administrative and auxiliary services Source: DIRCE, INE DRIVING FORCE OF A LARGE DIVERSIFIED ECONOMIC AREA Business services Information and communication Education, Health and Social Services Commerce Hotels and catering
  11. 11. BARCELONA DATA SHEET 2018 12 Number of foreign companies established in Catalonia COUNTRY OF ORIGIN 2018 % OF TOTAL Germany 1,129 13.1 France 1,070 12.4 United States 1,010 11.7 Italy 746 8.6 Netherlands 681 7.9 United Kingdom 665 7.7 Luxembourg 581 6.7 Switzerland 415 4.8 Denmark 275 3.2 Japan 254 2.9 Portugal 207 2.4 Belgium 192 2.2 Sweden 134 1.6 Austria 110 1.3 China 91 1.1 Other 1,083 12.5 TOTAL 8,642 100 Source: ACCIO. Government of Catalonia Investment abroad (in millions of euros) 2016 2017 % CAT/SPAIN Catalonia 4,415.3 6,421.0 Spain 37,520.2 40,160.9 Note:Total gross investment excluding Foreign-Securities Holding Companies (ETVEs) Source: Datainvex, Ministry of Industry, Commerce and Tourism Main urban areas in the world for attracting foreign investment projects, 2017 URBAN AREA POSITION PROJECTS 2017 London 1 390 Singapore 2 354 Paris 3 338 Dubai 4 248 Shanghai 5 173 Hong Kong 6 161 New York 7 156 Bangalore 8 137 Barcelona 9 135 Dublin 10 132 Source: Global Cities Investment Monitor 2018, KPMG FOREIGN INVESTMENT Foreign investment (in millions of euros) 2016 2017 Catalonia 5,139.5 3,171.3 Spain 26,146.8 24,183.9 Note:Total gross investment excluding Foreign-Securities Holding Companies (ETVE) Source: Datainvex, Ministry of Industry, Commerce and Tourism Foreign investment in Catalonia by country of origin, 2017 (percentage of total) Netherlands 21.4% France 15.6% United Kingdom 10.0% Luxembourg 9.0% Germany 7.9% United States 6.6% Egypt 5.0% Italy 4.3% Andorra 3.3% Mexico 2.9% Switzerland 2.1% Peru 2.0% Israel 0.9% Japan 0.9% Note:Total gross investment excluding Foreign-Securities Holding Companies (ETVE) Source: Datainvex, Ministry of Industry, Commerce and Tourism 16.0%
  12. 12. 13 Main destination countries of Barcelona exports, 2017 (percentage of total)* France 14.5% Germany 11.9% Italy 8.7% Portugal 6.6% United Kingdom 5.7% Switzerland 4.0% United States 3.4% Netherlands 2.7% China** 2.7% Mexico 2.2% Turkey 1.9% * Provisional data for the province of Barcelona * Includes China, Hong Kong and Macau Source: Ministry of Industry, Commerce and Tourism Distribution of exports of the province of Barcelona by technological content, 2017 (%)* * Provincial data Source: Ministry of Industry, Commerce and Tourism data EXPORTS Exports (in millions of euros) 2016 2017* % OF SPAIN 2017 Barcelona 51,189.5 54,771.6 Catalonia 65,142.1 70,828.7 Spain 256,393.4 277,125.7 * Provisional data for the province of Barcelona Source: Datainvex, Ministry of Industry, Commerce and Tourism Evolution of exports from the province of Barcelona, 1997 - 2017 (in millions of euros) 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017* * Provisional data Source: Ministry of Industry, Commerce and Tourism DRIVING FORCE OF A LARGE DIVERSIFIED ECONOMIC AREA High technology 11.4% Medium-high technological level 48.9% Medium-low technological level 16.6% Low technological level 22.5% Not classified 0.6% 19.8% 25.6% 54,771.6
  13. 13. BARCELONA DATA SHEET 2018 14 A territory with a powerful industrial base • In 2017,industry generated 21.4% of the Gross Added Value in Catalonia,a weight that exceeds that reached by the European Union (19.6%) and,more clearly,by Spain (18.1%),being the autonomous community with the highest industrial development in the Spanish State. • In 2017,Catalonia was ranked as the fourth European region for jobs in manufacturing that involve medium- high to high technology intensity,with 230,000 people working in these activities,exceeding the records of regions such as Piemont (Turin),Rhône-Alpes (Lyon) and Darmstadt (Frankfurt).In the same year,it was also ranked the fourth region in the continent for female employment in these activities. • Barcelona has an important industrial sector and the metropolitan area - with 14% of the working population employed in industry- is home to more than half (60%) of this employment in Catalonia. Key areas include the chemicals and pharmaceutical clusters, the automobile cluster - one of the main producers in Europe -, food production, paper and graphic arts, and waste treatment. • Barcelona and its area are working to develop industry 4.0 using elements such as the Big Data impetus, the rising number of companies and organisations in initiatives related to 3D printing and the work of Fab Labs to introduce digital manufacturing to schools, companies,entrepreneurs and community projects. In 2017,the Barcelona Metropolitan Area had over 400,000 jobs in activities potentially associated with industry 4.0,after creating more than 27,000 jobs in these areas since 2010,which represents an accumulated percentage increase of +7,3%. Commitment to digital technology and ICTs • The city, with over 54,000 jobs and more than 2,700 companies with staff working in ICTs, is the heart of the sector in Catalonia. 55% of employment in the territory and 45.9% of its business community is concentrated in the city. It is estimated that in 2017 the information and communications sector, which encompasses ICTs, generated 8.1% of Gross Added Value in Barcelona. • According to the Networked Society City Index 2016 report, Barcelona is ranked amongst the fifteen top cities in the world in terms of its levels of digital equipment, technological maturity, social cohesion and institutions focused on the goal of sustainable development. Towards the transformation of the productive model • The city of Barcelona is advancing towards a plural, innovative and socially inclusive economic model, based on sustainability in all aspects:economic, social and environmental.With this goal in mind,and the leadership of Barcelona Activa,the strategy for economic promotion during the 2016-2019 term of office prioritises the impetus of seven strategic sectors which form the backbone of the entire municipal policy and the transformation of the productive model: Diversified economic activity Industry accounts for of total GVA in Catalonia 21.4%
  14. 14. 15 the manufacturing industry, the digital economy, creative sectors, the green and circular economy, mobility, health and bio and, as an element that cuts across them all, the social and solidarity economy. • The city is working towards an economic model that is efficient in the use of its resources and with innovation capacity based on the promotion of the green and circular economy, which in 2017 represented 3.5% of employment and experienced growth in the number of jobs (approximately +4%) that was higher than in the city’s overall economy (+2,5%). • In the fourth quarter of 2017 there were over 90,000 jobs and 3,090 companies with employees in the health and bio sector in Barcelona, representing 8.5% and 4.1%, respectively, of the city’s total.This sector features various different, yet related components: 75% of jobs in the sector are concentrated in health activities, while those linked to health-related social services account for 15.7% of employment and the pharmaceutical industry is close to 10%. • The pharmaceutical and biotechnology industry constitutes a dynamic cluster with a remarkable capacity for research and innovation. Catalonia holds 27% of the biotech companies in Spain, leads in investment in biotechnology R&D and has 15 university hospitals, 9 research institutes and 6,000 researchers in this field. • Barcelona has a strong presence in the social and solidarity economy - with people and groups at the centre of the activity -, which include the Third Social Sector (50.9%), workers’ owned companies (25.4%), cooperatives (18.2%) and community economies (5.5%) offering a great capacity for social innovation. • Since 2014, 193 cooperatives have been set up in Barcelona, 80.3% of which are workers’ cooperatives and 63.2% of which were created in the past two years (2016 and 2017). On the other hand, the third social sector had 30,000 labour contracts in 2016 and the presence of these entities should be highlighted in the areas of social action aimed at children, teenagers and families, as well as care for people with mental and learning disabilities - which represent 41% and 18% of the total, respectively. Furthermore, the city has 48 special employment centres and 20 social recruitment companies which enable the social and labour market integration of people with specific needs. Barcelona is committed to local and quality commerce • With 16,164 companies and 151,368 jobs, commerce is one of the areas with most weight within the economic structure of Barcelona. Indeed, the sector accounted for 21.4% of companies and 14.4% of employment in the city at the end of 2017.The number of establishments in the retail and restaurant sectors was 35,834 in 2016, which represents 17.3% of the total in the city. • The municipal markets, with a surface area of 260,941 m2 and 2,312 stalls, are one of the benchmarks of the Barcelona trade model due to their economic and social significance in the city’s neighbourhoods, and they represent the largest network of food markets on the continent of Europe. International reference for urban tourism and the organisation of congresses • In Barcelona, tourism in hotels reached 7.7 million visitors, while overnight stays were at 19.7 million in 2017, with year-on-year variations of 2.5% and 0.7%, respectively, compared with 2016. • Various rankings underscore the attractiveness of Barcelona for foreign visitors:The European Cities Marketing Benchmarking Report 2016/2017 ranks Barcelona in fifth position in Europe for international overnight stays,while Trip Advisor ranked it as the sixth most attractive worldwide for tourists in 2017.Finally, according to the Top Cities Destination Ranking report from Euromonitor International,in 2017 Barcelona was the 23rd most visited city by international tourists out of 100 cities across the world,and the 6th most visited among European cities. • With regard to business tourism, according to the International Congress and Convention Association (ICCA), in 2017 Barcelona was the top city worldwide for the number of international meetings organised for the first time in its history and also the top city for the number of participants in these meetings. According to the Barcelona Convention Bureau, Barcelona hosted 2,134 meetings in 2017, with an economic impact estimated at 1,851 million in the city. • In 2017, with 2.7 million cruise ship passengers, Barcelona held onto its position as the top base port in Europe and in the Mediterranean for cruise ships, and it is the fourth most important base port in the world. DIVERSIFIED ECONOMIC ACTIVITY
  15. 15. BARCELONA DATA SHEET 2018 16 MANUFACTURING AND 4.0 INDUSTRY GVA industrial weight, 2017 20 15 10 5 0 Catalonia Spain EU Source: Idescat People employed in high-tech industries in European Regions, 2017 REGION (CITY) % PEOPLE EMPLOYED OF TOTAL EMPLOYED WOMEN (THOUSANDS) TOTAL PEOPLE EMPLOYED (THOUSANDS) Stuttgart (Stuttgart) 19.8 96 435 Lombardy (Milan) 9.4 109 411 Upper Baviera (Munich) 12.4 76 316 Catalonia (Barcelona) 7.0 74 230 Karlsruhe (Karlsruhe) 14.4 46 207 Istanbul (Istanbul) 3.7 43 207 Piemont (Turin) 10.5 46 190 Emilia-Romagna (Bologna) 9.3 41 183 Dusseldorf (Dusseldorf) 7.2 42 180 Rhône-Alpes (Lyon) 6.1 53 174 Darmstadt (Frankfurt) 8.1 41 164 Île-de-France (Paris) 3.0 45 160 Cologne (Cologne) 7.1 35 156 Source: Eurostat Main industrial sectors for jobs* in Catalonia and the Metropolitan Area , 2017** Metallurgy and machinery production and electrical and electronic equipment 129,606 81,334 Chemical and pharmaceutical industry 92,775 64,696 Transport material and metal products 44,553 33,765 Food 84,189 26,955 Paper and printing 40,525 23,915 Textiles, clothes manufacturing, leather and footwear 34,893 22,777 Catalonia Metropolitan Region * Afiliates registered with the general Social Security system, including Self-employed Workers ** 4th Q Source: Produced by the Economic Policy and Local Development Research Department at Barcelona City Council, based on data from Barcelona City Council Statistics Department. Jobs* potentially associated with industry 4.0 in the Barcelona Metropolitan Region 2011 2012 2013 2014 2015 2016 2017 * Affiliates in the General and Self-Employed Social Security Schemes Source:Economic Policy and Local Development Research Department based on data from the Department of Statistics, Barcelona City Council Areas of development of the new industry Source: AMB Eix Llobregat Corredor B-30 Besòs Delta del Llobregat 21.4% 18.1% 19.6% 366,900 402.746
  16. 16. 17 ICT SECTOR / INFORMATION AND COMMUNICATION Connected and cohesive cities for sustainable development, 2016 CITY WORLD RANKING 2014 WORLD RANKING 2016 Stockholm 1 1 London 2 2 Singapore 4 3 Paris 3 4 Copenhagen 5 5 Helsinki 6 6 New York 7 7 Oslo 8 8 Tokyo 10 9 Seoul 12 10 Taipei 13 11 Los Angeles 11 12 Barcelona 18 13 Hong Kong 9 14 Berlin 16 15 Munich 14 16 Miami 15 17 Warsaw 20 18 Rome 21 19 Sydney 19 20 Moscow 17 21 Istanbul 27 22 Abu Dhabi 23 23 Athens 24 24 São Paulo 25 25 Source: Networked Society City Index 2016, Ericsson AB Jobs* in ICT activities in Barcelona 2012 2013 2014 2015 2016 2017 * Those registered with the general Social Security system, including Self-employed Workers Source:Produced by by the Economic Policy and Local Development Research Department, based on data from the Department of Statistics at Barcelona City Council Evolution 2011-2017 of jobs* and companies in Barcelona 2011 2017 VARIATIONS FOR 17/11 ICT jobs Total jobs in Barcelona ICT companies Total Companies in Barcelona * Those registered with the general Social Security system, including Self-employed Workers (jobs) and companies that charge Social Security contributions Source:Produced by the Economic Policy and Local Development Research Department, based on data from the Department of Statistics at Barcelona City Council DIVERSIFIED ECONOMIC ACTIVITY in the ICT sector 54,000 jobs More than an increase of 35.9% compared to 2011 38,388 54,039 +42.0% +4.7% +9.2% +35.9% 39,767 54,039 1,054,722 2,766 75,37272,013 965,810 1,948
  17. 17. BARCELONA DATA SHEET 2018 18 GREEN AND CIRCULAR ECONOMY Workers* and companies in the green economy** in Barcelona, 2017*** MINIMUM VALUE MAXIMUM VALUE Number of workers 28,014 40,302 Weight/overallemploymentinthecity(%) 2.6% 3.7% Number of companies 858 2,072 Weight / total companies in the city (%) 1.1% 2.8% * Those registered with the general Social Security system, including self-employed workers ** This includes the activities of the traditional environmental core - water, waste, green energy - and administrative, education, ICT and R&D activities related to them. The minimum and maximum value are estimated using international research criteria *** 4th quarter data Source: Produced by the Economic Policy and Local Development Research Department at Barcelona City Council, based on data from the Employment and Productive Model Observatory of the Generalitat (regional government) of Catalonia HEALTH AND BIOTECH Jobs* and companies in the Health and biotech sector in Barcelona,by divisions, 2017 (%) Jobs Companies * Those registered with the general Social Security system, including Self-employed Workers Source: Produced by the Economic Policy and Local Development Research Department, based on data from the Department of Statistics at Barcelona City Council SOCIAL AND SOLIDARITY ECONOMY Companies,associations and initiatives from the social and solidarity economy in Barcelona ,2015 (% of total) Source: Barcelona City Council (2015), Social and Solidarity Economy in Barcelona Number of cooperatives set up in Barcelona, 2014-2017 70 60 50 40 30 20 10 0 2014 2015 2016 2017 Consumers and Users Secondary Cooperative Dwellings Mixed Mixed consumers and users of associated workers’ cooperatives Services Worker Source: Department of Statistics of Barcelona City Council Third social sector 50.9% Social services associated with health 15.7% Social services associated with health 10.6% Cooperatives 18.2% Pharmaceutical industry 9.6% Pharmaceutical industry 2.3% Health care 74.7% Health care 87.2% Workers Owned Companies 25.4% Community economies 5.5% 41 31 61 61 In 2016 and 2017 the creation of co-operatives doubles that of 2015
  18. 18. 19 Trends in internet purchases in Barcelona, 2000-2017 (Consumers %) Source. Barcelona City Council, Municipal Omnibus Survey, Department of Commerce and Consumer Affairs RETAIL AND COMMERCE Retail establishments in Barcelona Retail establishments 2017 16,164 Number of companies 151,368 Jobs 35,834 Retail and restaurant establishments (2016) Municipal markets 2017 40 Food 4 Special 2,312 Number of stalls 260,941 m2 Total surface area Source: Department of Statistics and Municipal Markets Institute of Barcelona City Council Retail establishments in Barcelona by districts, 2016 905 5,461 Source: Inventory of premises in Barcelona 61,7 5,9 Ciutat Vella 3,150 Horta-Guinardó 1,435 Les Corts 905 Sants-Montjuïc 1,838 Eixample 5,461 Sarrià-Sant Gervasi 2,184 Gràcia 2,147 Sant Martí 2,423 Sant Andreu 1,564 Nou Barris 1,640 2000 2003 2006 2009 2012 2015 2017 DIVERSIFIED ECONOMIC ACTIVITY The biggest food market network in the European continent
  19. 19. BARCELONA DATA SHEET 2018 20 TOURISM Tourists and overnight stays in Barcelona 2016 2017 VARIATION 2016/17 Tourists* 7,484,276 7,675,002 Overnight stays 19,590,245 19,724,164 * Tourists staying in hotel establishments Source: Department of Statistics of Barcelona City Council Hotel indicators 2016 2017 VARIATION 2016/17 Establishments 639 650 Places (beds) 75,681 79,288 Source: Department of Statistics of Barcelona City Council Country of origin of tourists, 2017 (%) Source: Department of Statistics of Barcelona City Council CONGRESS ACTIVITY Indicators of congress activity, 2017 2,124 Total meetings 674,890 Total delegates 551 Congresses, conferences and courses 1,573 Conventions and incentives Source:Barcelona Tourist Consortium and Department of Statistics of Barcelona City Counci Main cities in the world for number of international congresses and delegates, 2017 CITIES CONGRESSES DELEGATES CITIES Barcelona 195 148,624 Barcelona Paris 190 113,624 Vienna Vienna 190 111,725 Paris Berlin 185 110,438 Madrid London 177 110,438 Prague Singapore 160 97,549 Berlin Madrid 153 83,762 Singapore Prague 151 78,811 London Lisbon 149 76,549 Lisbon Seoul 142 75,578 Amsterdam Source: International Congress and Convention Association (ICCA) Main trade fairs of Fira de Barcelona that are benchmarks in Europe,2018 Automobile Motorshow 3Rd. Expoquimia-Equiplast-Eurosurfas Mobile World Congress BB Construmat Bcn Games World (OP) Motoh! Sonar (day / night) Esc Congress - Cardiologia Manga Fair Smart-City Expo World Congress Education Fair 4YFN - Four Years From Now Barcelona International Comic Fair Barcelona International Boat Show Expo Sports   Source: Fira de Barcelona. Fairs with highest number of visitors Spain 20.2% United Kingdom 8.6% United States 9.5% France 8.0% Italy 6.0% Germany 5.5% +2,5% +0,7% +1,7% +4,8% city in the world in number of international congresses and participants 1st
  20. 20. 21 DIGITAL CITY, CREATIVITY, RESEARCH AND INNOVATION Digital city, creativity, research and innovation Barcelona leads Spain’s advance towards a knowledge economy • Barcelona seeks to become a point of reference in the field of technology to improve the quality of life in a global context in which mobile technology is a key vector for the growth of the economy as a whole. In this context, the role of Barcelona as Mobile World Capital, hosting the Mobile World Congress and the industrial legacy project - present a strategic opportunity to position the city in this sector of activity. • Nowadays,Barcelona offers one of the most dynamic ecosystems for digital entrepreneurship and according to the Innovation Cities Index 2018 is the 8th more innovative city in Europe and the 30th in the word. • Similarly, the British consultancy Atomico ranks it as the 3rd favourite European city for establishing start-ups, after London and Berlin, and the fourth for the volume of investment received for start-ups in 2017 (The State of European Tech 2017). • As regards the distribution of the investment in start-ups by sector in Barcelona, most notable is the capital invested in the mobile sector (55% of the total), followed by electronic commerce (25%) and those of a social nature (10%). • In 2017, the area of Barcelona generated 13.9% of the applications for utility models and 13.2% of the patents in the Spanish State as a whole. Catalonia is the region with the highest number of innovative companies in Spain (23%) and 24.3% of the State’s total expenditure in innovative activities. • Barcelona was ranked fifth in Europe and 18th worldwide in scientific production in 2017, according to data prepared by the Polytechnic University of Catalonia using the Science Citation Index. • The expenditure in R+D in Catalonia was 1.46% of GDP in 2016,lower than the average in the European Union but higher than that of Spain and regions such as Lombardy and London.There are 46,592 members of staff dedicated to research and development in the Principality. • Creative activities brought Barcelona over 130,000 jobs in 2017, representing 12.3% of employment in the city and half (49.6%) of creative jobs in Catalonia. It should be pointed out that, according to the latest research, a higher percentage of employees in creative industries is very intensely correlated to a higher level of production per inhabitant. • The Cultural and Creative Cities Monitor 2017 from the European Commission ranks Barcelona as the ninth large city in terms of vitality and creativity. 2nd European city according to the Digital Citiy Index 2017 (Bloom Consulting) for establishing start-ups (Atomico) 3rd European hub preferred
  21. 21. BARCELONA DATA SHEET 2018 22 BUSINESS INNOVATION AND RESEARCH Companies and innovation NUMBER OF INNOVATIVE COMPANIES TOTAL EXPENDITURE IN INNOVATIVE ACTIVITIES 2016 % OF SPAIN 2016 (1,000S €) % OF SPAIN Catalonia 3,602 23.0 3,367,177 24.3 Spain 15,648 100.0 13,857,481 100.0 Source: Spanish National Institute of Statistics (INE) Innovation indicators PATENT APPLICATIONS UTILITY MODEL APPLICATIONS 2017 % OF SPAIN 2017 % OF SPAIN Barcelona* 302 13.2 338 13.9 Catalonia 354 15.5 447 18.3 Spain 2,286 100.0 2,438 100.0 * Provincial data Source: Spanish Office of Patents and Brands Innovation in cities around the world. Position of Barcelona 0 10 20 30 40 50 60 2012/13 2014 2015 2016/17 2018 European ranking World ranking Source: 2thinknow Innovation Cities™ Index European city in terms of scientific production 5th 27 8 25 13 5 56 56 27 13 30
  22. 22. 23 DIGITAL CITY, CREATIVITY, RESEARCH AND INNOVATION INNOVATION ECOSYSTEM The 10 preferred European cities for locating a start-up RANKING 2017 CITY 1 London 2 Berlin 3 Barcelona 4 Paris 5 Amsterdam 6 Dublin 7 Stockholm 8 Lisbon 9 Munich 10 Milan Source: Atomico. The State of European Tech 2017 Capital invested in start-ups by sector in Barcelona, 2018 (%) Source: Start up Ecosystem Overview, 2018. Mobile World Capital Barcelona Expenditure on R&D (% of GDP) Berlin 3.53% United States 2.79% Rhône-Alpes** 2.76% China 2.07% Catalonia* 1.46% EuropeanUnion 1.38% Lombardy 1.27% Spain* 1.19% London 1.08% * Data for 2016 ** Data for 2014 Source: INE, Eurostat and OECD International benchmark science and technology facilities in Barcelona "Barcelona Supercomputing Centre - Centro Nacional de Supercomputación (BSC-CNS) Maritime Research and Experimentation Wave Flume (CIEM) Institute of Photonic Sciences (ICFO) Barcelona Nuclear Magnetic Resonance Laboratory (LRB) White Room of the Barcelona Microelectronics Institute (IMB-CNM) ALBA Synchrotron - Cells National Centre for Genomic Analysis (CNAG) Source: Ministry of Education and Science, Map of Unique Scientific and Technical Infrastructures Top cities of the world in terms of academic scientific production,2017 WORLD RANKING EUROPEAN RANKING CITY PUBLICATIONS 2017* 1 Beijing 84,538 2 1 London 45,602 3 Shanghai 41,901 4 New York 36,984 5 Boston 35,885 6 Seoul 34,699 7 Tokyo 33,623 8 2 Paris 33,373 9 3 Madrid 20,652 10 4 Moscow 19,765 11 Chicago 19,457 12 Baltimore 19,451 13 Philadelphia 18,873 14 Cambridge (USA) 18,838 15 Houston 18,790 16 Toronto 18,465 17 Los Angeles 18,325 18 5 Barcelona 18,167 19 São Paulo 17,706 20 Melbourne 17,312 21 6 Rome 16,927 22 7 Milan 16,020 23 Singapore 15,646 24 8 Berlin 15,365 25 Hong Kong 15,231 * Provisional data September 2018 Source: Polytechnic University of Catalonia-Centre of Land Policy and Valuations, http://www-cpsv.upc.es/KnowledgeCitiesRanking E-commerce 25% Mobile 55% Social 10% Business 3% Health and science 3% Media 1% Other 3%
  23. 23. BARCELONA DATA SHEET 2018 24 CREATIVE INDUSTRIES Employment in creative activities* in Barcelona, 2017 2017 WEIGHT BCN/CATALONIA Activities connected to heritage 3,349 73.5% Architecture and engineering 16,384 38.2% Graphic art and printing 3,630 18.3% Cinema, video and music 3,804 78.3% Design and photography 16,855 54.2% Published by 8,604 68.5% Writers, performing and visual arts, and artisans 7,208 52.2% Fashion 2,046 12.3% Radio and television 1,049 21.8% Traditional creative (cultural) industries 62,929 41.7% Creative research and development 10,630 48.5% Advertising 15,605 60.2% Software, video games and electronic publishing 40,834 64.6% Non-traditional creative industries 67,069 60.4% TOTAL creative industries 129,998 49.6% % Creative ind. of the total in Barcelona 12.3% * Those registered with the general Social Security system, including Self-employed Workers in the fourth quarter of the year Source: Produced by the Economic Policy and Local Development Research Department at Barcelona City Council, based on data from the Employment and Productive Model Observatory of the Generalitat (regional government) of Catalonia of the city's employment Creative industries account for 12.3% major European city in terms of creative intensity 9th
  24. 24. 25 Talent generation and pole of attraction Barcelona’s labour market has a critical mass and qualified human capital • There are 1.1 million jobs in the city and 2.5 million in the area of Barcelona.The rates of activity (80.2%) and employment (72.1%) in Barcelona are higher than the Catalan, Spanish and European averages. • More than half of the jobs in Barcelona (54.1%) correspond to knowledge-intensive activities, and the city is the centre of this economic segment in Catalonia, as 42.7% of the high-knowledge jobs are to be found here, while the weight of Barcelona as a percentage of the employed population of Catalonia is 35.5%. • Barcelona has a labour market with critical mass in the sectors with high added value:In 2017, Catalonia came fourth in the ranking of European regions with the most people working in high-tech industries, fifth in terms of people working in science and technology - with more than 780,000 jobs in this area -, and sixth in knowledge-intensive high-technology services. • The salary level in Barcelona is at the medium-low end of salaries in more developed cities and, according to the Union of Swiss Banks, the average net salary represented 49.6% of that of New York in 2018. • According to Decoding Global Talent 2018, Barcelona is the fourth most attractive city to work in globally, just behind London, New York and Berlin, and it has climbed 3 positions compared with 2014. • Catalonia has 12 universities with nearly 250,000 students, and the metropolitan area accounts for 82.4% of all students in its eight universities in the public and private sectors.The Barcelona area Universities have more than 50,000 students following Masters and PhD programmes during the academic year 2016/2017. • In 2017, more than half (51.1%) of female workers and 45.8% of the people working in Catalonia had a tertiary education, values clearly higher than the European and Spanish average. • In terms of education, it should be pointed out that Barcelona is the only city with two educational institutions among the five best business schools in Europe, as IESE and ESADE are ranked in 3rd and 5th positions in Europe, and in 11th and 20th positions worldwide, respectively, in the Global MBA 2018 ranking published by the Financial Times. TALENT GENERATION AND POLE OF ATTRACTION in Greater Barcelona 2.5 M jobs 4th most attractive city to work in globally
  25. 25. BARCELONA DATA SHEET 2018 26 JOBS IN BARCELONA Employed workers registered with social security, 2017* TOTAL % OF SPAIN Barcelona 1,087,344 5.9 Barcelona province 2,498,037 13.6 Catalonia 3,270,659 17.8 Spain 18,331,107 100.0 * Data from the 4th quarter Source: Department of Statistics of Barcelona City Council and INSS (National Institute of Social Security) % Workers with university studies, 2017* WOMEN TOTAL Catalonia 51.1% 45.8% Spain 48.9% 43.2% European Union 40.1% 36.1% * % of the population between 25 and 64 years of age with university qualification Source: Eurostat Employees* according to knowledge intensity of the activity in Barcelona, 2017** (% of total) Barcelona * Those registered with the general Social Security system ** Data from the 4th quarter Source: Produced by the Economic Policy and Local Development Research Department at Barcelona City Council, based on data from the Employment and Productive Model Observatory of the Generalitat (regional government) of Catalonia LABOUR MARKET PARTICIPATION Participation in the job market, 2017* (% population 16-64 years of age) Activity rate Employment rate Unemployment rate Barcelona Catalonia Spain European Union * Data from the 4th quarter Source: Labour Force Survey and Eurostat SALARIES Salary levels in cities around the world, 2018 GROSS SALARY (NEW YORK - 100) CITY NET SALARY (NEW YORK - 100) 129.8 Zurich 153.8 131.5 Geneva 133.1 89.6 Chicago 94.9 101.3 Copenhagen 92.3 86.3 Munich 87.0 79.2 Tokyo 85.3 77.3 Berlin 79.0 68.5 London 76.0 80.9 Montreal 73.5 60.3 Hong Kong 72.4 68.6 Paris 69.4 66.5 Lyon 67.0 73.9 Amsterdam 64.2 65.2 Milan 59.5 58.3 Madrid 50.0 58.4 Barcelona 49.6 30.0 Athens 28.1 Source: UBS. Prices and Earnings 2018 UNIVERSITIES AND BUSINESS SCHOOLS Training and universities, 2016-2017 Total number of university students in Catalonia* 248,173 Total number of university students in the Area of Barcelona* 203,422 Number of Masters offered by Universities in the Area of Barcelona 485 Number of Master's and PhD students in Universities in the area of Barcelona 50,104 Foreign students in universities in the area of Barcelona -degree, Master’s and PhD programmes- 23,662 * Includes bachelor’s degree and master’s students Source: Area of Support for Planning, Analysis and Evaluation in the Area of Universities and Research. Secretary of Universities and Research.Ministry of Economy and Knowledge at the Government of Catalonia and Department of Statistics at Barcelona City Council Best European business schools, 2018 EUROPEAN RANKING WORLD RANKING BUSINESS SCHOOL CITY 1 2 Insead Fontainebleau 2 4 London Business School London 3 11 IESE Business School Barcelona 4 13 University of Cambridge:Judge Cambridge 5 20 ESADE Business School Barcelona 6 21 HEC Paris Paris 7 24 IMD Lausanne 8 27 University of Oxford:Saïd Oxford 9 29 SDA Bocconi Milan 10 36 Alliance Manchester Business School Manchester Source: Financial Times, Global MBA Ranking 2018 High- technology industrial sectors 1.0% Knowledge- intensive services 50.0% Medium-high technology industrial sectors 3.1% Other employees 45.9% 80.8 78.5 75.1 73.5 72.1 68.6 62.6 68.1 10.0 12.7 16.7 7.3
  26. 26. 27 Entrepreneurial city with competitive costs Barcelona has dynamic and flexible business activity • The area of Barcelona is the headquarters for 460,778 companies, 14% of those in Spain.They are mainly SMEs and micro-companies, characterised by higher flexibility and capacity to adapt to complex environments. Almost 40% of the business headquarters of the province are in the city. • The entrepreneurial activity rate (18-64 years) of the resident population in the province of Barcelona was 8.5% in 2017, so it exceeds that of Germany (5.3%), Italy (4.3%) and France (3.9%) and the Spanish average (6.2%), with the highest value since 2007. Barcelona has a competitive property offer for businesses • In relation to the cost of living, Barcelona is ranked in 79th position among the cities analysed in the annual study of Mercer Consulting (which takes New York as a reference) and it maintains competitive prices in comparison with other cities in the world, despite having climbed positions compared with the previous year due to the appreciation of the euro. • Barcelona continues to hold a competitive position as regards rental prices of industrial land, offices and commercial premises, which makes Barcelona attractive for doing business for both new companies starting up and companies that have already been established.The evolution of the rental prices of commercial premises, offices and industrial warehouse in the past three years shows an upward trend, which reflects the improvement in the economic situation, the strength of demand and the growing attraction of the city to global markets. ENTREPRENEURIAL CITY WITH COMPETITIVE COSTS 460,000 More than companies in the Barcelona area 14% of the Spanish total
  27. 27. BARCELONA DATA SHEET 2018 28 COMPANIES Companies by number of employees, 2017 Barcelona 58.9% Without employees 36.1% 1 - 9 employees 4.8% 10 - 199 employees 0.3% Over199 employees Source: Department of Statistics of Barcelona City Council Barcelona province 58.5% Without employees 36.5% 1 - 9 employees 4.8% 10 - 199 employees 0.2% Over199 employees Spurce: INE, Central Business Directory (DIRCE) Business headquarters, 2017* % OF SPAIN Barcelona 178.607 Barcelona province 460,778 Catalonia 608,891 Spain 3,282,346 * January data Source: INE, Central Business Directory (DIRCE) BUSINESS CREATION Entrepreneurial activity in European countries, 2017 (% of population 18-64 years of age) Estonia 19.4 Latvia 14.1 Slovakia 11.8 Netherlands 9.9 Poland 8.9 Croatia 8.9 Ireland 8.9 Switzerland 8.5 Barcelona* 8.5 United Kingdom 8.4 Catalonia 8.0 EU Average 7.9 Sweden 7.3 Slovenia 6.8 Spain 6.2 Germany 5.3 Greece 4.8 Italy 4.3 France 3.9 Bulgaria 3.7 * Provincial data Source: Global Entrepreneurship Monitor (GEM), Executive brief for Catalonia 2017-18 5.4% 14.0% 18.6% 8.5% entrepreneurial activity rate. The highest value in the last 10 years
  28. 28. 29 OFFICES AND INDUSTRIAL LAND MARKET Offices market, 2017* 5,888,000 m2 Total office stock 432,000 m2 Available offices offer 7.34% Availability rate * 4th quarter data Source: Marketbeat, Cushman and Wakefield Office rental price, 2017* (€/m2 /month) Periphery (Sabadell,St. Cugat,Esplugues,etc.) 11 New business areas 20.25 Business district (consolidated centre) 19.25 First line (Pg. Gràcia-Diagonal) 23.25 * 4th quarter data Source: On point, Jones Lang Lasalle Office rental price in European cities, 2018* CITY VAR. YEAR-ON-YEAR 1ST Q. 2018/2017 (%) OFFICE RENTAL 2018 (€/M2/YEAR) London 0.0 1.351 Paris -0.7 760 Stockholm 12.5 699 Dublin 0.0 646 Moscow 0.0 610 Milan 10.6 575 Luxembourg 4.4 564 Frankfurt 2.7 456 Munich 4.2 444 Amsterdam 8.1 400 Berlin 10.7 372 Dusseldorf 1.9 324 Brussels 14.5 315 Barcelona 9.1 288 Warsaw -2.1 276 * 1st quarter data Source: EMEA Offices Interface IT 2018 (Europe). Jones Lang Lasalle Average price of housing in Barcelona, 2018* 907.4 (€/month) Rent* 3,707.0 (€/m2 ) Sale of second-hand housing 4,231.1 (€/m2 ) Sale of new housing* * Housing sale prices refer to the 1st quarter, and rents to the 2nd quarter Source: Barcelona City Counci COST OF LIVING AND OTHER COSTS Cost of living of cities in the world, 2018 CITY RANKING 2017 RANKING 2018 Hong Kong 2 1 Tokyo 3 2 Zurich 4 3 Singapore 5 4 Seoul 6 5 Luanda 1 6 Shanghai 8 7 N'Djamena 15 8 Beijing 11 9 Bern 10 10 Barcelona 121 79 Source:Mercer Human Resource Consulting, Cost of Living City Ranking 2018 Rental price of premium logistics land in cities around the world, 2018* RANKING CITY COUNTRY RENT LOGISTICS LAND ($/M2/YEAR) 1 Hong Kong Hong Kong 333.57 2 London United Kingdom 240.57 3 Tokyo Japan 214.85 4 Shanghai China 113.13 5 Stockholm Sweden 110.76 6 Singapore Singapore 109.36 7 Oakland United States 107.21 8 Beijing China 105.27 9 Munich Germany 103.55 10 Sydney Australia 103.44 11 Midlands United Kingdom 101.83 12 Manchester/Liverpool United Kingdom 101.83 13 Barcelona Spain 99.89 14 Auckland New Zealand 99.14 15 Shenzhen China 97.74 16 Los Angeles/Orange County United States 95.58 17 Frankfurt Germany 93.22 18 Seoul South Korea 92.78 19 Leeds/Sheffield United Kingdom 90.52 20 New Jersey United States 88.91 * 1st quarter data Source: 2018 Global Industrial and Logistics Prime Rents, CBRE Research. ENTREPRENEURIAL CITY WITH COMPETITIVE COSTS
  29. 29. BARCELONA DATA SHEET 2018 30 13th safest world city (The Economist) Compact city with social cohesion Barcelona continues its efforts to reduce inequalities • In 2016, Barcelona had a Disposable Household Income per capita estimated at €20,800.The recession widened the territorial inequalities, and the value of the disposable household income per capita per district ranges between the index182.4 for Sarrià- Sant Gervasi and 55.0 for Nou Barris (100 being the average value for the city). • Following the unfavourable evolution of living conditions and rising inequality in recent years, the poverty risk or social exclusion rate (AROPE) of Catalonia was 19.4% in 2017, and is below the Spanish rate (26.6 %) and the EU-28 rate (23.5%). • Barcelona is among the safest cities in the world according to The Safe Cities Index 2017 prepared by The Economist, which assesses urban safety in the digital era.To be specific, the Catalan capital is ranked 13th in the global ranking of 60 cities – topped by Tokyo - and it is ranked 6th among European cities, ahead of Brussels, London and Paris. It should be noted that Barcelona is ranked 3rd in terms of infrastructure safety, an area in which the city climbed 11 positions compared with the ranking of 2015 and which takes into account aspects like investment and management of the city’s infrastructure.
  30. 30. 31 DISPOSABLE GROSS HOUSEHOLD INCOME BY DISTRICT Disposable Household Income per capita in the districts of Barcelona, 2016 (Index. 100 average for Barcelona) 55 182 Source:Technical Programming Office at Barcelona City Council FOREIGN-RESIDENT POPULATION BY DISTRICT Foreign population in the districts of Barcelona, 2018 (% of total population) 12% 46% Source: Produced by the Department of Studies at the Manager’s Office for Economic Policy and Local Development, based on data from the Department of Statistics at Barcelona City Council. POPULATION AT RISK OF POVERTY Population at risk of poverty or social exclusion, 2017 COUNTRY REGION (PRINCIPAL CITY) AROPE RATE (%) Czech Republic Prague (Prague) 9.4 Finland Helsinki-Uusimaa (Helsinki) 11.8 Slovakia Bratislavsk_ kraj (Bratislava)* 13.8 Sweden Stockholm (Stockholm) 14.4 Poland Centralny region (Warsaw) 15,5 Norway Oslo og Akershus (Oslo) 16.1 Germany Baviera (Munich) 16.2 Netherlands Netherlands - West (Amsterdam) 18,0 Denmark Hovedstaden (Copenhagen) 18.4 Spain Catalonia (Barcelona) 19.4 Italy Lombardy (Milan)* 19.7 Switzerland Mittelland space (Bern)* 20.6 Spain Community of Madrid (Madrid) 20.6 Ireland Ireland - south and east (Dublin)* 22.7 EU28 average* 23.5 Germany Berlin (Berlin)* 24.8 Romania Bucuresti - Ilfov (Bucharest) 25.1 Austria Vienna (Vienna)* 26.0 Spain 26.6 Italy Lazio (Rome) 28,9 Bulgaria Bulgaria - south-west (Sofia) 29.3 Greece Attica (Athens) 31.1 * Data from 2016 Note:The‘At Risk of Poverty or Social Exclusion’rate (AROPE) indicates the percentage of the population that is,at a minimum,in one of the following circumstances:at risk of poverty,severe material deprivation or living in households with very low labour intensity. Source: Eurostat COMPACT CITY WITH SOCIAL COHESION Ciutat Vella 86.9 Horta-Guinardó 79.2 Les Corts 136.0 Sants-Montjuïc 79.1 Eixample 119.3 Sarrià-Sant Gervasi 182.4 Gràcia 105.4 Sant Martí 87.1 Sant Andreu 74.5 Nou Barris 55.0 Ciutat Vella 46.3% Horta-Guinardó 13.4% Les Corts 12.6% Sants-Montjuïc 20.3% Eixample 21.1% Sarrià-Sant Gervasi 12.4% Gràcia 17.0% Sant Martí 17.4% Sant Andreu 12.6% Nou Barris 17.0%
  31. 31. BARCELONA DATA SHEET 2018 32 SAFE CITY Safety in cities in the world, 2017 POSITION CITY INDEX 100 1 Tokyo 89.80 2 Singapore 89.64 3 Osaka 88.87 4 Toronto 87.36 5 Melbourne 87.30 6 Amsterdam 87.26 7 Sydney 86.74 8 Stockholm 86.72 9 Hong Kong 86.22 10 Zurich 85.20 11 Frankfurt 84.86 12 Madrid 83.88 13 Barcelona 83.71 14 Seoul 83.61 15 San Francisco 83.55 16 Wellington 83.18 17 Brussels 83.01 18 Los Angeles 82.26 19 Chicago 82.21 20 London 82.10 21 New York 81.01 22 Taipei 80.70 23 Washington DC 80.37 24 Paris 79.71 25 Milan 79.30 Source: The Safe Cities Index 2017. The Economist Intelligence Unit Position of Barcelona in urban safety categories, 2017 0 5 10 15 20 25 30 Digital safety Health safety Infrastructure safety Personal safety Overall urban safety Source: The Safe Cities Index 2017. The Economist Intelligence Unit 21 16 3 17 13
  32. 32. 33 Quality of life and sustainability Barcelona, international benchmark for quality of life • In terms of environment, Barcelona’s compact, Mediterranean city model favours sustainable mobility - which represents 85% of internal journeys - and Barcelona stands out in prestigious rankings such as the Sustainable Cities Mobility Index 2017, which places it as the 21st city in the world and the 15th in Europe in this regard. • It should be highlighted that Barcelona is currently a benchmark at European level for saving water.The consumption of water per inhabitant and day was 162,5 litres in 2016, which is 9% less than in 2007. Barcelona also has a relatively low per-inhabitant volume of CO2 equivalent emissions compared with other cities in the world. • The cultural and educational offer is extensive and of good quality.The city has 40 international schools in the Barcelona area.There are 40 public libraries in the city. Furthermore, Barcelona has nine UNESCO World Heritage Sites:seven buildings by Gaudí, the Palau de la Música and the Hospital de Sant Pau. • According to the Quality of Life in European Cities Eurobarometer published by the European Commission in 2016, 92% of the Barcelona citizens surveyed were satisfied with the city and the place (neighbourhood) where they live, one of the highest percentages of the 79 cities analysed.The public space, safety, public transport, cleanliness and trust in neighbours obtained relatively good results. QUALITY OF LIFE AND SUSTAINABILITY Sustainable mobility representes of inner-city journeys in Barcelona 84.6%
  33. 33. BARCELONA DATA SHEET 2018 34 CLIMATE Climate indicators of Barcelona, 2017 18.4 ºC Average annual temperature 34.2 ºC Extreme maximum temperature 1.6 ºC Extreme minimum temperature 2,924.8 Hours of annual sunshine Source: Department of Statistics of the Barcelona City Council, City of Barcelona Statistics Year Book for 2018 ENERGY AND ENVIRONMENT Indicators of green areas in Barcelona, 2017 583.6 ha Urban parks (green spaces destined for public use) Urban green space (green spaces included in the urban section) 11,356,472 m2 Urban green space per capita 7.0 m2 /inhabitant Urban greenery and forest 28,343,672 m2 Urban green space and forest per capita 17.6 m2 /inhabitant Source: Department of Statistics of the Barcelona City Council, City of Barcelona Statistics Year Book for 2018 Beaches, 2016 10 beaches 4.7 km Total distance Source:Department of Statistics of Barcelona City Council Consumption of water (litres/inhabitant and day) 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Global consumption Domestic consumption Industrial consumption and others Source:Department of Statistics and Department of Environment of Barcelona City Council Selective waste collection in Barcelona (% of total) 2000 2005 2007 2010 2011 2012 2013 2014 2015 2016 Source: Barcelona City Council, City of Barcelona Statistics Year Book for 2018 178,2 162,5 114,5 63,7 11.1% 35.9% 107,5 55,0
  34. 34. 35 SUSTAINABLE MOBILITY Modes of transport for internal travel in Barcelona, 2017 (% s/ total) 50.4% On foot and by bicycle 34.2% Public transport 15.3% Private transport Source: Working Day Mobility Survey 2017. Metropolitan Transport Authority (ATM) Bicing 2015 2016 Bike lanes 120 km 126.2 km Bicing users 95,168 102,353 Source: Director of mobility Services, Barcelona City Council CULTURE AND EDUCATION Cultural and educational offer, 2017 Public libraries (number and users in millions) 40 / 6.3 Museums,collections,exhibition centres and spaces of architectural interest (number and users in millions) 54 / 27,6 Theatre, music and cinema audience (millions) 9.7 Public sports facilities (number and members in thousands) 1,890 / 190.1 Pre-school, primary and secondary schools 852 Foreign schools in the Barcelona area 40 Source: Institute of Culture and Department of Statistics of Barcelona City Council Theatre, music and cinema audience 9,693,288 Audience 6,153,031 Films 2,448,261 Theatres and performing arts spaces 1,091,996 Large auditoriums Source: Institute of Culture and Department of Statistics of Barcelona City Council UNESCO heritage sites in Barcelona Palau de la Música Catalana Hospital de Sant Pau Parc Güell Palau Güell Casa Milà Casa Vicens The Nativity façade and the crypt of the Sagrada Familia Casa Batlló Crypt of the Colònia Güell Source: UNESCO QUALITY OF LIFE AND SUSTAINABILITY Barcelona, 3rd major European city in terms of cultural venues and facilities1st in cinema seats Source:The Cultural and Creative Cities Monitor, 2017. Joint Reserach Centre. European Comission
  35. 35. BARCELONA DATA SHEET 2018 36 International positioning as a city that adds value most competitive city in the world 24th city in the world in terms of reputation 15th
  36. 36. 37 • Barcelona continues to be positioned in the international and European context as an advanced, competitive city with a good reputation, which adds to its traditional assets - high quality of life, culture, health, tourist attractiveness, etc. - a growing potential for attracting investments and talent, particularly in the area of technological companies and the digital economy. • Barcelona is a pole of attraction for economic activity that generates trust in the area of international investment, and it held the ninth position among the principal urban areas across the world for attracting foreign investment projects in 2017 according to KPMG (Global Cities Investment Monitor 2018), with a total of 135 projects. Also worth highlighting is the city’s good reputation - 15th position in the City RepTrak 2018 - and its global competitiveness - rated the 24th city worldwide by the Global Power City Index 2018 from the Mori Foundation. • In the area of entrepreneurship and knowledge, of note are the advances the city has made as a technological innovation hub and for drawing talent in digital entrepreneurship, situating Barcelona among the top ten European cities in innovation (Innovation Cities index 2018) and the 3rd in attracting start-ups (The State of European Tech 2017).The city’s remarkable positioning in academic scientific production should also be highlighted. • As regards tourism, the rankings of international conferences and delegates of the ICCA for business tourism and the Euromonitor International ranking on the number of international visitors, as well as the ranking of cruise-ship passengers in European and global ports, position Barcelona at the forefront. It stands out particularly for holding the number one position worldwide for the number of international conferences organised as well as the number of participants in 2017, according to the International Congress and Convention Association. • Barcelona is considered an attractive place to work due to its quality of life, as well as being a good place for investing and developing new business ideas. Furthermore, the city is perceived as an innovative metropolis, linked to its creativity and the areas of culture, fashion, architecture, art and modernity and sport. FDi Cities and Regions of the Future 2018/19 1st European city for strategy for promoting and attracting foreign investment 2nd European city with best future prospects 2018/19 Global Cities Investment Monitor, KPMG, 2018 9th city in the world in foreign investment projects, 2017 Decoding Global Talent, 2018 4th most attractive city to work in for global talent Mori Global Power City Index, 2018 11th European city for global competitiveness 24th in the world for global competitiveness City Rep Trak, 2018 15th city in the world with best reputation Innovation Cities Index 2018 8th European city for innovation 30th city in the world for innovation Digital City Index 2017 2nd European city The State of European Tech 2017 3rd preferred city in europe for initiating a start-up in 2017 Networked Society City Index 2016 13th city in the world for technological maturity for social cohesion and sustainable development ICCA, 2017 1st city in the world for organising international meetings 2017 1st city in the world for participants at international meetings 2017 European Cities Marketing Benchmarking Report, 2016/17 5th for overnight stays for international tourists Travellers’ choice.Trip Advisor, 2017 6th city among the 25 principal tourist destinations in the world The Global Language Monitor, 2017 3rd world fashion capital World-wide cost of living survey. Mercer Human Resource Consulting, 2018 79th city in the world for cost of living INTERNATIONAL POSITIONING AS A CITY THAT ADDS VALUE
  37. 37. BARCELONA DATA SHEET 2018 3838 LET BARCELONA CITY COUNCIL BECOME YOUR BEST PARTNER TO LAND IN BARCELONA Landing in a new city is not easy! We provide you with strategic guidance to plan your arrival correctly. Additionally, we offer you a portfolio of services adapted to your needs. FOR INTERNATIONAL NEWCOMERS AreyoumovingtoBarcelona? Barcelona is vibrant and a creative magnet for international talent. A welcoming city that facilitates personal landing and the connection with the local community through: • Free and complete relocation guides and welcome sessions in English • Seminars, workshops, expat breakfasts, city business tours • Afterwork gatherings that put you in touch with the international clubs • Courses of Catalan for business • Barcelona International Community Day CONTACT US AT citypromotion@barcelonactiva.cat FOR ENTREPRENEURS Are you looking to set up your business in Barcelona? Barcelona Activa provides you with personalised itineraries that will guide you to successfully develop your business activity in Barcelona, a path that will allow you to follow, step by step, the different stages in the entrepreneurial process of starting up a company in Barcelona. Sign up for a welcome session in English! CONTACT US AT barcelonactiva.cat/entrepreneurship FOR COMPANIES Are you looking to expand your business in Barcelona? The Business Landing Service provides comprehensive support for Barcelona-based investment projects. One stop service, free of charge, and fully confidential. • Information and advice on procedures for setting up in Barcelona • Online business incorporation service for limited liability companies • Support for recruitment searches • Business location searches • Short-term office space for softlanding • Information about private suppliers and providers • Connection with other players in the business ecosystem CONTACT US AT barcelonactiva.cat/businesslanding
  38. 38. © Barcelona Activa, Barcelona City Council 2018 Design: Doctor Magenta IIlustrations: Romualdo Faura Print: Open Print © Barcelona Activa, Barcelona City Council 2018 Design: Doctor Magenta IIlustrations: Romualdo Faura Print: Open Print
  39. 39. barcelona.cat/business

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