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We Guardians  Sep'12
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We Guardians Sep'12

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We Guardians Sep'12 Presentation Transcript

  • 1. The Chemists India Trusts TM 1
  • 2. Index 1.SeptemberOffers Offer of the Month 2.Offer Catalogue 3 Offer of the Month Section Loyalty Program 1.Sr. citizen program 1.Jet Airways Rewards Special Alliance 2.Amity Card Rewards 3.Citi Bank 10% discount , American Express 10 time reward Point & Freecharge.in SBI Credit Card , Wizz Care Card , Health PA Privilege Card , Religare Health Insurance CardVisual Merchandise 1.Guardian Stand - Planogram 2. Choose & Save stand 1. September 2012 Issue GHC The Chemists India Trusts TM 2
  • 3. - Bundle OffersOffers of the month. - Buy 1 & Get 1 FREE - Discounts - Other Offers The Chemists India Trusts TM 3
  • 4. Bundle Offers Xtracare Body WashBUY The Chemists India Trusts TM 4
  • 5. Bundle Offers - Buy 1 Get 1 Free Buy 1 Get 1 Free Magic Ayurveda Acne Cream The Chemists India Trusts TM 5
  • 6. Discount Offers 20% 50% Discount Discount 1.Magic Ayurveda Neemaya Face1. Guardian Baby Rattle Pack De -Pigmentation 50gm2.Guardian Baby Bib & Baby Mug3. Guardian Xtravital Skin Health 2.Magic Ayurveda Neemaya Cream4. GNC Women’s Hair , Skin & Nail De-Pigmentation 40gm1 X 605 GNC Women’s Ultra Nourish Hair 3. Magic Ayurveda Hair fall carotine oil1 X 160 The Chemists India Trusts TM 6
  • 7. Discount Offers 10% Discount 1.Guardian Xtraveda Shilajeet Cap 1x60 MRP 199 Offer Price 179 Save Rs 20 10% Discount 10% Buy 2 Guardian Jamun Juice Discount & Get 10 % Off.Guardian Xtracare CottonBuds MRP 40 / 65 Buy 2 Guardian Aloe Vera Juice The Chemists India Trusts TM 7
  • 8. Other Offers1. Buy Guardian Xtracare Shampoo MRP 150 Offer Price 129 Save Rs 212.Buy Guardian Xtraveda Tulsi MRP 90 Offer Price 79 Save Rs 113. The Buck stops here MRP 499 Offer Price Rs 399/-4. Buy Xtraveda Garlic MRP 90 offer Price 79 Save Rs 115. Buy Guardian Noni Juice MRP 295 Offer Price 265 Save Rs 306.Guardian Baby Feeding Spoon MRP 95 Offer Price 75 Save Rs 20 /-7. Buy Guardian Xtracare Cleansing milk MRP 50 Offer Price 41 Save Rs 9/-8 Buy Guardian Xtramuscle Weight Gainer – 1800 Chocolate 10 lb MRP 2499 Offer Price 1999 Save Rs 500/- The Chemists India Trusts TM 8
  • 9. GNC Offers1.Buy GNC Women’s Bone Density MRP 1899 + GNC Calcimate Plus MRP 1299 But Both in Bundle offer at Rs 2599/- Save Rs 599/- The Chemists India Trusts TM 9
  • 10. Focus Category of the Month- Heart Health & ChildNutrition Guardian Care Zone & POS Display 1.GNC Cq10 2.GNC Howthorn 3.GNC DHA 250 4.GNC Salmon oil 1000 5.GNC Flaxseed Oil 1000 6.GNC Kids MultiBites 7.Guardian XtraVital Fish Oil 8.Guardian XtraVeda GarlicGuardian Care Zone & POS should feature the above mentioned products. The Chemists India Trusts TM 10
  • 11. Product Catalogue – Offers of the MonthOne laminated copy of the XtraValu catalogue will be send to each store, Please keep this copy at the POS Counter & Inform customers about offers. The Chemists India Trusts TM 11
  • 12. Product Information LeafletHealthy Heart & Child Nutrition is our focus for the month of Sep’12,Stores will get the Product Information leaflet which need to be sent with every bill . The Chemists India Trusts TM 12
  • 13. Offer of the Month SectionKindly dedicate 2 separate shelves on the LEFT HAND SIDE near the cash counter & display the shelf Strips & Wobblers as shown. The Chemists India Trusts TM 13
  • 14. Loyalty Program. -Offers for Sr.Citizen, Free Reminder Service, Process The Chemists India Trusts TM 14
  • 15. Sr. Citizen - Free Reminder Service (FRS) The Chemists India Trusts TM 15
  • 16. FRS & Sr. Citizen Program Collaterals 10.1% discount on Prescription Medicines We will communicate the Offer to our Senior Citizen members through: • Ad in Guardian Health Chronicle • Email & SMS Blast The Chemists India Trusts TM 16
  • 17. FRS Process - System Implementation The Chemists India Trusts TM 17
  • 18. - Jet Privilege Earn JP Miles while shopping with Guardian - Citibank & ICICI Card members get 10% discount on GNC,YR & Guardian BrandsSpecial Alliances -- Amity Synergy Cardholder to get 10% discount on GNC,YR & Guardian Brands & System Implementation - FreeCharge.in - SBI Credit Card , Health PA Privilege Card & Wizz Care Card - American Express 10 Time Reward Points The Chemists India Trusts TM 18
  • 19. Special Alliance : Jet Airways Jet privilege customers would earn JP Miles when they shop at Guardian Pharmacy. Kindly note: • Customer can either earn JP Miles or XtraValu points. Two cards cant be clubbed. • Not valid on products on discount or offer The Chemists India Trusts TM 19
  • 20. Special Alliance We have a Tie Up with CITIBANK 10% Cash Back on bill Value of Rs 500 or above… ICICI Their credit / debit card members would get a “10% discount on GNC, Yves Rocher & Guardian Brands” Two External Card Types in Masters named as “CITI” and “ICICI” have been created (as shown in next slide). The discount has to be given manually by selecting the categories. Kindly note system will not take the discount by default. The Chemists India Trusts TM 20
  • 21. Special Alliance – Amity Synergy Card AMITY Synergy card holders would also get 10% discount on GNC, Guardian Brands & Yves Rocher. Please issue Line Discount to customer under this scheme. Process: Customer need to show the above card in order to avail the discount. Select “Amity” from drop down in Ext code. 10% Off coupon on Purchase of Rs 500 from Guardian Pharmacy to all online mobile recharge customers of Freecharge.in Line discount The Chemists India Trusts TM 21
  • 22. SBI Card, Health PA & Wizz Care, Religare Yes bankCard We have tied up with SBI Credit card which allows their customer to get 10% discount on the bill amount of Rs. 500/- & above We have tied up with Religare Yes Bank & Health PA Services which allows their customer to get 10% discount on the bill amount of Rs. 500/- & above We have tied up with Wizz Care which allows their customer to get 12% discount ( GNC , Guardian Brands , & Medicines ) on the bill amount of Rs. 500/- & above The Chemists India Trusts TM 22
  • 23. American Express Card 10 time reward Points All American Express Cardholder will earn 10 Times Reward pints while shopping at Guardian Pharmacy & Paying by American Express Card. System will automatically calculate the reward point & nothing need to be done at the time of Billing. The Chemists India Trusts TM 23
  • 24. System Implementation The Chemists India Trusts TM 24
  • 25. - Guardian Stand at stores - PlanogramPrivate Label - Choose & Save Stand – Product Placement - New Product Launch The Chemists India Trusts TM 25
  • 26. Guardian Stand (at select stores) This stand is placed at 9 stores. Kindly display the products accordingly. Also place the offer related wobblers on the products. Soaps (Almond milk & saffron, Lavender & ylang ylang & orange & lemon grass).& Shaving Brush Xtracare Calamine , Xtracare Neem face wash, Xtracare soft cotton balls, Apricot,/papaya scrub. Xtracare Gulab Ark, Xtracare Body Wash, Xtracare Shampoo & Xtracare Handwash Juices The Chemists India Trusts TM 26
  • 27. Guardian Stand (at select stores)Himalaya Hand Xtracare Hand SanitizerSanitizer Xtracare Neem FacewashHimalaya FacewashLactocalamine XtraCalamineNatures Essence Xtracare Aloe vera gelAloe vera gel The Chemists India Trusts TM 27
  • 28. XtrAqua – Natural Mineral WaterXtrAqua Natural Mineral Water – Nature’s Greatest Gift1Lt - MRP - 35500 ml -MRP - 20200 ml -MRP – 10Product HighlightsGuardian Brings to you – Clean, Unprocessed water enriched with the goodness of nature. Naturallybalanced, This gift oF nature originates at the rugged & challenging terrains of the Himalayamid ranges. It is bottled at our State of the art plant situated on the banks of Pabbar River, just fewmiles from Chansal Glacier, With such a Pristine origins, XtrAqua every sip gives your family the realessence of nature.It is because of our pristine origin in the mid ranges of Himalaya, XtrAqua have balanced mineral content. The Chemists India Trusts TM 28
  • 29. Guardian New Product Launch – Personal HygieneEar Buds Pack of 100 - MRP - 40Product Highlights•100% cotton.Ear Buds Pack of 200 - MRP - 65Product Highlights•100% cotton. The Chemists India Trusts TM 29
  • 30. Guardian New Product Launch – Personal CareXtraCare Lip Bam - MRP - 40Product Highlights•Contains Rich moisturizing Cocoa butterThis Lip bam keeps dryness away for hoursWhile softening & giving sheen. The Chemists India Trusts TM 30
  • 31. Guardian New Product Launch – Weight LossXtraslim Acai Berry - MRP Rs 1999Product Highlights•Natural Fat Loss Supplement•Eliminates ToxinsXtraslim Fat Burner - MRP Rs 1499Product Highlights•Dietary Supplement•Help in Loss of Fat The Chemists India Trusts TM 31
  • 32. Guardian New Product Launch - AyurvedaXtraVeda Garlic XtraVeda Neem XtraVeda TulsiMRP Rs 90 MRP Rs 90 MRP Rs 90Product Highlights Product Highlights Product Highlights•Anti Bacterial •Natural Blood Purifier •Build Immunity•Reduces cholesterol •Prevent Cough & Cold The Chemists India Trusts TM 32
  • 33. Guardian New Product Launch - Quit SmokingSWITCH MRP - 375Trying to quit smoking but the craving gets you back. TryGuardian Switch Electronic Cigarette, which is nicotine freeand gives you the tactile delight of smoking.Product Highlights•Contains patented Pro-Lung formula•Has super antioxidant like epigallocatechin gallae (EGCG) amajor active compound in green tea and peppermint oil•Neutralises build up of free radicals and toxins in the lungs,accumulated through years of smoking The Chemists India Trusts TM 33
  • 34. Guardian New Product Launch – Quit Smoking SWITCH Herbal Cigarette MRP - 75 Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking. Product Highlights •Contains herbal Ingredients formula •Zero Tobacco •Neutralizes build up of free radicals and toxins in the lungs, accumulated through years of smoking The Chemists India Trusts TM 34
  • 35. Guardian New Product Launch – HealthXtraveda Honey MRP – Rs 140100% NaturalFarm Honey The Chemists India Trusts TM 35
  • 36. Guardian New Product Launch - VitalityXtraveda Shilajeet MRP – Rs 199•Powerful antioxidant that restores strength, energy and vitality in menand women•Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda•Regular use diminishes weakness, rejuvenates cells and helps gainyouthful vigour•Recommended as a general tonic for a wide range of healthconditions like asthma, rheumatoid arthritis, piles, diabetes and urinaryinfectionsXtraveda Safed Musli Tone MRP – Rs 799•Contains 25 vitamins, minerals and antioxidants which nourish healthand enhance immunity in men and women•Works as an effective anti-ageing treatment and restores youthfulvigour•Improves strength and stamina and enhances well being The Chemists India Trusts TM 36
  • 37. Guardian New Product Launch - VitalityXtravital Heart Health MRP – Rs 650•Improves heart muscle functioning•Manages blood pressure in people with hypertension•Boosts overall immune functionsXtravital Joint Health MRP – Rs 770•Repairs and rebuilds cartilage•Maintains integrity of joints•Promotes joint mobility and flexibility The Chemists India Trusts TM 37
  • 38. Guardian Health Chronicle - Overview of Month’s Edition GHC The Chemists India Trusts TM 38
  • 39. Guardian Health Chronicle - September Month Guardian Health Chronicle Now Priced at Rs 30/copy The Chemists India Trusts TM 39
  • 40. Guardian Health Chronicle - September Month Guardian Health Chronicle would be given FREE for Rs 300/- & above.Kindly distribute all GHC magazines in the respective month only & finish the left stockin last few days of each month by giving to your valuable customers. The Chemists India Trusts TM 40
  • 41. FREE - Ayurvedic Doctor consultation• We have started a FREE Ayurvedic doctor consultation for selected stores.• Our Expert Dr.Yogesh Mittal will be visiting selected 4 stores in Gurgaon.• Customers can call respective stores to fix an FREE Consultation Appointment with the doctor. Poster GHC Ad The Chemists India Trusts TM 41
  • 42. Thank You The Chemists India Trusts TM 42