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We guardians june'13


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We guardians june'13

  1. 1. 1The Chemists India Trusts TM
  2. 2. 2The Chemists India Trusts TMIndex1.June Offers2.Offer Catalogue3 Offer of the Month SectionOffer of the Month1.Sr. citizen programLoyalty Program1.Jet Airways Rewards2.Amity Card Rewards3.Citi Bank 10% discount , American Express 10 time reward Point & Freecharge.inSBI Credit Card ,Special Alliance1.Guardian Stand - Planogram2. Choose & Save standVisual Merchandise1. Q2 - 2013 IssueGHC
  3. 3. 3The Chemists India Trusts TM- Bundle Offers- Buy 1 & Get 1 FREE- Discounts- Other OffersOffers of the month.
  4. 4. 4The Chemists India Trusts TMBut 1 Get 1 Free OffersBuy 1Get 1FreeGuardianXtraVigourGold Cap10s
  5. 5. 5The Chemists India Trusts TM50%Discount1. Guardian Baby Care Product RangeDiscount Offers
  6. 6. 6The Chemists India Trusts TMDiscount Offers10%Discount1.Guardian Xtracare Cleansing Milk Lotion 100ml.2. Guardian Xtracare Neem Face wash 100 ml3. Guardian Xtracare shampoo Aloe Vera 500 ml4. Guardian Xtracare Body wash Green Apple500 ml5. Guardian Xtraveda Soaps 125 gm any Variant.6. Guardian Xtravital Bone Health 1 X 60 Tab
  7. 7. 7The Chemists India Trusts TMOther Offers1.The Buck Stops Here MRP 499 Offer Price 399 Save Rs 100 /-2. Buy any 2 Guardian Ayurvedic Juice Range & get 10 % Discount on MRP3.Buy Guardian Xtracare moisturizer 200 ml MRP 120 Rs & get 50 ml packFree4. Buy Guardian Xtravital Eye Health Tab 1 X 60 MRP 299n Offer Price 270Save Rs 29.5.Buy Guardian Xtramuscle Weight Gainer 1800 Chocolate 10 Lb MRP 2499Offer Price 2000 Save Rs 400.6. Buy Guardian Xtramuscle 100 % Whey Protein chocolate / Vanilla 2 LbMRP 2499 Offer Price 2200 Save Rs 2997. Buy Guardian Xtramuscle Weight Gainer 1800 Chocolate 4 Lb MRP 1799Offer Price 1600 Save Rs 199
  8. 8. 8The Chemists India Trusts TMGNC Offers1.Buy GNC Men’s Biotin Shampoo Cosmetic 12 Oz MRP 1049 Offer Price749 Save Rs 300 .2.Buy GNC Men’s Mega Men 50 Plus Cap 1 X 60 MRP 2299 Offer Price1649 Save Rs 650.3. 2.Buy GNC Women’s Ultra Mega Tab 1 X 90 MRP 2299 Offer Price 1649Save Rs 650.4. Buy GNC Womens Ultra Mega Active Tab 1 X 28 MRP 849 Offer Price599 Save Rs 250.5. Buy GNC Grape Seed Extract Cap 300 mg 1 X 100 MRP 2249 OfferPrice 1549 Save Rs 700.
  9. 9. 9The Chemists India Trusts TMGNC Sales Target – IncentiveWIN THE CHALLENGEStores will be given stretched sales target ofGNC sales & on achieving the starched targetStore manager will get MicroMax Q34 MobilePhoneThat’s not all…Area Manager will Win Micromax Fun BookInfinity P275 Tab on achieving the stretchedGNC Sales targets
  10. 10. 10The Chemists India Trusts TMGNC Gold Card Promotion – Selected StoresSell More Earn More & MoreAchieve stretched target of GNC gold Card &Earn Rs 200 per card as special Incentive.Area Manager will get Rs 50 per card onachieving starched GNC Gold card Target.
  11. 11. 11The Chemists India Trusts TMFocus Category of the Month- Vigor & Vitality, Ayurveda& Personal HygieneGuardian Care Zone & POS should feature the abovementioned products.Guardian Care Zone & POS Display1.Guardian Hand sanitizer2.Guardian Hand Wash3.Guardian XtraVigour4.Sheelajit5.Guardian Ayurveda Juices.6.Guardian Neem,Tulsi & Garlic
  12. 12. 12The Chemists India Trusts TMProduct Catalogue – Offers of the MonthOne laminated copy of the XtraValu catalogue will be send to each store, Pleasekeep this copy at the POS Counter & Inform customers about offers.
  13. 13. 13The Chemists India Trusts TMOffer of the Month SectionKindly dedicate 2 separate shelves on the LEFT HAND SIDE near the cash counter& display the shelf Strips & Wobblers as shown.
  14. 14. 14The Chemists India Trusts TM-Offers for Sr.Citizen, Free Reminder Service, ProcessLoyalty Program.
  15. 15. 15The Chemists India Trusts TMSr. Citizen - Free Reminder Service (FRS)
  16. 16. 16The Chemists India Trusts TMFRS & Sr. Citizen Program Collaterals10.1% discount on Prescription MedicinesWe will communicate the Offer to ourSenior Citizen members through:• Ad in Guardian Health Chronicle• Email & SMS Blast
  17. 17. 17The Chemists India Trusts TMFRS Process - System Implementation
  18. 18. 18The Chemists India Trusts TM- Jet Privilege Earn JP Miles while shopping with Guardian- Citibank & ICICI Card members get 10% discount onGNC,YR& Guardian Brands-- Amity Synergy Cardholder to get 10% discount on GNC,YR& Guardian Brands & System Implementation- SBI Credit Card , Health PA Privilege Card & Wizz Care Card- American Express 10 Time Reward PointsSpecial Alliances
  19. 19. 19The Chemists India Trusts TMSpecial Alliance : Jet AirwaysJet privilege customers would earn JP Miles whenthey shop at Guardian Pharmacy.Kindly note:• Customer can either earn JP Miles or XtraValupoints. Two cards cant be clubbed.• Not valid on products on discount or offer
  20. 20. 20The Chemists India Trusts TMSpecial AllianceWe have a Tie Up withCITIBANK10% Cash Back on bill Value of Rs 500 or above…ICICITheir credit / debit card members would get a “10% discount on GNC,Yves Rocher & Guardian Brands”Two External Card Types in Masters named as “CITI” and “ICICI” havebeen created (as shown in next slide).The discount has to be given manually by selecting the categories.Kindly note system will not take the discount by default.
  21. 21. 21The Chemists India Trusts TMSpecial Alliance – Amity Synergy CardAMITY Synergy card holders would also get10% discount on GNC, Guardian Brands & YvesRocher.Please issue Line Discount to customer under thisscheme.Process: Customer need to show the above cardin order to avail the discount. Select “Amity” fromdrop down in Ext code.10% Off coupon on Purchase of Rs 500 fromGuardian Pharmacy to all online mobile rechargecustomers of Freecharge.inLine discount
  22. 22. 22The Chemists India Trusts TMSBI Card AllianceWe have tied up with SBI Credit card whichallows their customer to get 10% discount onthe bill amount of Rs. 500/- & above
  23. 23. 23The Chemists India Trusts TMAmerican Express Card 10 time reward PointsAll American Express Cardholder will earn 10 TimesReward pints while shopping at Guardian Pharmacy& Paying by American Express Card.System will automatically calculate the reward point& nothing need to be done at the time of Billing.
  24. 24. 24The Chemists India Trusts TMSystem Implementation
  25. 25. 25The Chemists India Trusts TM- Guardian Stand at stores - Planogram- Choose & Save Stand – Product Placement- New Product LaunchPrivate Label
  26. 26. 26The Chemists India Trusts TMGuardian Stand (at select stores)Soaps (Almond milk & saffron, Lavender & ylangylang & orange & lemon grass).& Shaving BrushXtracare Calamine , Xtracare Neem face wash,Xtracare soft cotton balls, Apricot,/papaya scrub.Xtracare Gulab Ark, Xtracare Body Wash, XtracareShampoo & Xtracare HandwashJuicesThis stand is placed at 9 stores. Kindlydisplay the products accordingly. Also placethe offer related wobblers on the products.
  27. 27. 27The Chemists India Trusts TMGuardian Stand (at select stores)Himalaya FacewashNatures EssenceAloe vera gelLactocalamineHimalaya HandSanitizerXtracare Neem FacewashXtracare Aloe vera gelXtraCalamineXtracare Hand Sanitizer
  28. 28. 28The Chemists India Trusts TMGuardian New Product Launch – VitalityXtravital Eye Health MRP – Rs 299Product Highlights•Prevents Macular Degeneration•Essential Nutrients for Normal VisionNew Pack Xtravital Men / Women HealthMRP – Rs 225 EachProduct Highlights•Reduces Stress•Boosts Immune System•Provides Essential Vitamins & Minerals
  29. 29. 29The Chemists India Trusts TMXtrAqua – Natural Mineral WaterXtrAqua Natural Mineral Water – Nature’s Greatest Gift1Lt - MRP - 35500 ml -MRP - 20200 ml -MRP – 10Product HighlightsGuardian Brings to you – Clean, Unprocessed water enriched with the goodness of nature. Naturallybalanced, This gift oF nature originates at the rugged & challenging terrains of the Himalayamid ranges. It is bottled at our State of the art plant situated on the banks of Pabbar River, just fewmiles from Chansal Glacier, With such a Pristine origins, XtrAqua every sip gives your family the realessence of nature.It is because of our pristine origin in the mid ranges of Himalaya, XtrAqua have balanced mineral content.
  30. 30. 30The Chemists India Trusts TMGuardian New Product Launch – Personal HygieneEar Buds Pack of 200 - MRP - 65Product Highlights•100% cotton.Ear Buds Pack of 100 - MRP - 40Product Highlights•100% cotton.
  31. 31. 31The Chemists India Trusts TMGuardian New Product Launch – Personal CareXtraCare Lip Bam - MRP - 40Product Highlights•Contains Rich moisturizing Cocoa butterThis Lip bam keeps dryness away for hoursWhile softening & giving sheen.
  32. 32. 32The Chemists India Trusts TMGuardian New Product Launch – Weight LossXtraslim Acai Berry - MRP Rs 1999Product Highlights•Natural Fat Loss Supplement•Eliminates ToxinsXtraslim Fat Burner - MRP Rs 1499Product Highlights•Dietary Supplement•Help in Loss of Fat
  33. 33. 33The Chemists India Trusts TMGuardian New Product Launch - AyurvedaProduct Highlights•Anti Bacterial•Reduces cholesterolXtraVeda NeemMRP Rs 90XtraVeda TulsiMRP Rs 90XtraVeda GarlicMRP Rs 90Product Highlights•Natural Blood PurifierProduct Highlights•Build Immunity•Prevent Cough &Cold
  34. 34. 34The Chemists India Trusts TMSWITCHTrying to quit smoking but the craving gets you back. TryGuardian Switch Electronic Cigarette, which is nicotine freeand gives you the tactile delight of smoking.Product Highlights•Contains patented Pro-Lung formula•Has super antioxidant like epigallocatechin gallae (EGCG) amajor active compound in green tea and peppermint oil•Neutralises build up of free radicals and toxins in the lungs,accumulated through years of smokingGuardian New Product Launch - Quit SmokingMRP - 375
  35. 35. 35The Chemists India Trusts TMGuardian New Product Launch – Quit SmokingSWITCH Herbal CigaretteTrying to quit smoking but the craving gets you back. TryGuardian Switch Electronic Cigarette, which is nicotine freeand gives you the tactile delight of smoking.Product Highlights•Contains herbal Ingredients formula•Zero Tobacco•Neutralizes build up of free radicals and toxins in the lungs,accumulated through years of smokingMRP - 75
  36. 36. 36The Chemists India Trusts TMGuardian New Product Launch – HealthXtraveda Honey MRP – Rs 140100% NaturalFarm HoneyXtraveda Honey & Lemon MRP – Rs 180100% NaturalFarm Honey
  37. 37. 37The Chemists India Trusts TMGuardian New Product Launch - VitalityXtraveda Shilajeet MRP – Rs 199•Powerful antioxidant that restores strength, energy and vitality in menand women•Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda•Regular use diminishes weakness, rejuvenates cells and helps gainyouthful vigour•Recommended as a general tonic for a wide range of healthconditions like asthma, rheumatoid arthritis, piles, diabetes and urinaryinfectionsXtraveda Safed Musli Tone MRP – Rs 799•Contains 25 vitamins, minerals and antioxidants which nourish healthand enhance immunity in men and women•Works as an effective anti-ageing treatment and restores youthfulvigour•Improves strength and stamina and enhances well being
  38. 38. 38The Chemists India Trusts TMXtravital Heart Health MRP – Rs 650•Improves heart muscle functioning•Manages blood pressure in people with hypertension•Boosts overall immune functionsXtravital Joint Health MRP – Rs 770•Repairs and rebuilds cartilage•Maintains integrity of joints•Promotes joint mobility and flexibilityGuardian New Product Launch - Vitality
  39. 39. 39The Chemists India Trusts TM- Overview of the EditionGuardian Health ChronicleGHC
  40. 40. 40The Chemists India Trusts TMGuardian Health ChronicleApril-June 2013 IssueNow Priced at Rs 30/copyGuardian Health Chronicle
  41. 41. 41The Chemists India Trusts TMGuardian Health Chronicle - April to June Month
  42. 42. 42The Chemists India Trusts TMThank You