We have developed TV commercials, print ads, outdoor boards, annual reports, and websites for Anthem Blue Cross Blue Shield, Kaiser Permanente, McKesson, Medtronic, Sutter Health, Varian Medical Systems, and many others.
3. These are pages from the ninth annual report we have written for Kaiser Permanente. We are currently completing the 10 th and 11 th. . Karraker, Strand & Pardners works with some of America’s largest healthcare device manufacturers, insurers, and providers. We also have a structure that lets us deliver the same quality work to much smaller groups. Our clients include Anthem Blue Cross Blue Shield, CareWise, Emeryville Occupational Medical Group, Kaiser Permanente, McKesson,One Touch glucose monitoring devices, Siemens, Sutter Health Care, and Varian Medical Systems. We have delivered effective work in every medium; from TV commercials to e-mail blasts, from outdoor boards to annual reports. We are a group of senior people who have led creative departments at major agencies, but we have left big agency culture behind, and all the baggage that goes with it. As a result, we can bring you the best disciplines and best talent of a national agency, but at project fees that you can afford. .
4. New York Times direct to patient ad for Varian Medical Systems . What’s it like to work with us? We have more than 20 years experience in consumer advertising and in business-to-business communications. We are strategically focused, so we believe that the substance of the message is at least as important as the style of the execution. And since you always have direct contact with the people who are doing the work, we eliminate the inefficiencies that come with multilayered agencies. If you talk to any of our clients, they’ll tell you they enjoy working with us as a partner. More importantly, they’ll tell you the results that our way of working produces.
5. Would we rather do advertising than collateral? No. We got over that mindset years ago. To us, the real job is deciding what message needs to be received by what person at what time during the purchase cycle of your product or service, then to use the medium that is most appropriate. If you look at our collateral, you’ll see it was produced with the same craftsmanship and care as the advertising work for our largest clients. Varian asked for three data sheets that focused on the best features of their Trilogy Tx system. We gave then 10, 8 of which are in this PDF
6. The first ad in a physician-targeted campaign for Varian Medical Systems.
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9. The year before Kaiser Permanente introduced the Thrive campaign, we produced 12 ads for them. Here are a few .
18. We believe in simplicity. This proposed redesign for a yard service company site gave new prospects only three things to choose from. For current customers, other choices are available, but secondary .
21. This is a series of email blasts for Pasta Pomodoro. The first wave reinforced the quality of the restaurant, while the second wave introduced a contest we created and named.
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25. Email blast for Pulpo Media. a new company that targets millions of online Hispanics. We created their website, and drove traffic with email blasts, banners and social media.
26. Proposed banner for Sun introducing their virtualization software, which can make data centers smaller and more efficient.
45. Greg Karraker has been a writer and creative director for some of America’s most successful clients. He is a strong believer in measurable advertising. His campaign for California Lottery increased sales from $1.4 billion to $2.1 billion. His TV for The Money Store increased ROI by 44%. Experience: Anthem Blue Cross, Bank of America, Crystal Cruises, Dell Computer, HP, Intel, Kaiser Permanente, Microsoft, Pomodoro Restaurants, Royal Viking Line, Sprint, Sun Microsystems.
46. John Donaghue, art director and creative director, has helped a wide variety of clients gain share of mind and share of market. His Super Bowl commercial for The Canned Food Council was that year’s most noted Super Bowl Commercial. For DHL, his Flying Truck campaign increased sales by 25%. Experience: American Beef Council, Caesars Palace, Clorox, Commerce One. Lake Tahoe Visitors’ Authority, Nevada Power, Pomodoro Restaurants, San Francisco Opera, Sutter Health .
