Presented at the Driving Sales Executive Summit in Las Vegas, October 2021

1. MARTY McFLY’s
Guide to the future
Of automotive seo
#DSES2021

2. danny Tellez
marketing director
Jones Auto Group
Arizona

3. OUR Digital transformation
2018
Get to know
Digital Marketing.
Create a strategy.
2019
Understand and
implement our
Digital Marketing
strategy.
2020
Launch our
Digital Marketing
strategy.

4. Our focus FUNNEL
seo
Social media
Digital retailing
process
Use Social Media
to show our inventory
to In Market buyers
INTEREST
Make it quick and easy
for a customer to take
delivery of their vehicle
PURCHASE
Use Google to drive
more traffic organically
AWARENESS
Let the customer start
the purchase process
at their leisure
DECISION
$

5. Website traffic ANALYSIS
Website Visits
503,905 (+101.1%)
Form Submissions
3,814 (+62.4%)
Website Visits
250,534 (524.8%)
Form Submissions
2,348 (327.7%)
Website Visits
562,416 (+3.1%)
Form Submissions
3,893 (-16.5%)
Jan-Oct 8 ’21
(on track for WV 749,888 & FS 5,193)
Website Visits
545,649 (+8.3%)
Form Submissions
4,665 (+22.3%)
2019
2018 2021
2020

6. 6

7. 7

8. 8

9. 9

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0

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9

100. 1
0
0

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0
1

102. 1
0
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103. 1
0
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104. 1
0
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0
5

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0
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9

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1
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1
1

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1
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1
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121. 1
2
1
1. Planet of the Apes - 1968
2. Marooned - 1969
3. Beneath the
Planet of the Apes - 1970
4. Escape from the
Planet of the Apes - 1971
5. Conquest of the
Planet of the Apes - 1972
6. Battle for the
Planet of the Apes - 1973
7. Phase IV - 1974
8. Death Race 2000 - 1975
9. Logan's Run - 1976
10. Close Encounters
of the Third Kind - 1977
11. Star Wars - 1977
12. Invasion of the
Body Snatchers - 1978
13. Alien - 1979
14. Star Trek:
The Motion Picture - 1979
15. Flash Gordon - 1980
16. The Empire Strikes
Back - 1980
17. Scanners - 1981
18. Blade Runner - 1982
19. E.T. - The Extra
Terrestrial - 1982
20. Star Trek II:
The Wrath of Kahn - 1982
21. Return of the Jedi - 1983
22. Dune - 1984
23. The Last Starfighter - 1984
24. Star Trek III: The Search
for Spock - 1984
25. The Terminator - 1984
26. Back to the Future - 1985
27. Enemy Mine - 1985
28. Aliens - 1986
29. Little Shop of Horrors - 1986
30. Star Trek IV:
The Voyage Home - 1986
31. Predator - 1987
32. Robocop - 1987
33. Spaceballs - 1987
34. They Live - 1988
35. The Abyss - 1989
36. Back to the Future
Part II - 1989
37. Bill & Ted’s
Excellent Adventure - 1989
38. Star Trek V:
The Final Frontier - 1989
39. Back to the Future
Part III - 1990
40. Total Recall - 1990
41. Star Trek VI: The
Undiscovered Country - 1991
42. Terminator 2:
Judgement Day - 1991
43. Alien 3 - 1992
44. Memoirs of an
Invisible Man - 1992
45. Demolition Man - 1993
46. Jurassic Park - 1993
47. Stargate - 1994
48. Star Trek: Generations - 1994
49. 12 Monkeys - 1995
50. Independence Day - 1996
51. Star Trek: First Contact -
1996
52. Alien Resurrection - 1997
53. Event Horizon - 1997
54. The Fifth Element - 1997
55. Starship Troopers - 1997
56. Armageddon - 1998
57. Star Trek: Insurrection - 1998
58. The X-Files - 1998
59. Galaxy Quest - 1999
60. The Matrix - 1999
61. Star Wars Episode I:
The Phantom Menace - 1999
62. Hollow Man - 2000
63. Planet of the Apes - 2001

122. 1
2
2
64. Signs - 2002
65. Star Wars Episode II:
Attack of the Clones - 2002
66. Star Trek: Nemesis - 2002
67. The Matrix Reloaded - 2003
68. The Matrix Revolutions - 2003
69. The Butterfly Effect - 2004
70. Serenity - 2005
71. Star Wars Episode III:
Revenge of the Sith - 2005
72. Idiocracy - 2006
73. Transformers - 2007
74. WALL-E - 2008
75. Avatar - 2009
76. Splice - 2009
77. Star Trek - 2009
78. Tron: Legacy - 2010
79. Rise of the
Planet of the Apes - 2011
80. Looper - 2012
81. Promethius - 2012
82. Star Trek
Into Darkness - 2013
83. Dawn of the
Planet of the Apes - 2014
84. Edge of Tomorrow - 2014
85. Ex Machina - 2015
86. Mad Max: Fury Road - 2015
87. Star Wars:
The Force Awakens - 2015
88. Tomorrowland - 2015
89. Star Trek Beyond - 2016
90. Star Wars:
Rogue One - 2016
91. Alien: Covenant - 2017
92. Blade Runner 2049 - 2017
93. Guardians of the Galaxy
Vol. 2 - 2017
94. Star Wars:
The Last Jedi - 2017
95. War for the
Planet of the Apes - 2017
96. Ready Player One - 2018
97. Solo: A Star Wars Story -
2018
98. Alita: Battle Angel - 2019
99. Star Wars:
The Rise of Skywalker - 2019
100. Sputnik - 2020
101. Psycho Goreman - 2021