Once you know who your customers are and what they need you can then direct all your marketing efforts towards them. There is no point in adopting a ‘hit it and see’ approach as this will not give you the results you want. This is particularly the case if you are in a niche market.

1.
Factors
that
positively
impact
your
Online
Sales
{Blog}
1.
Site
Flow
–
Consumers
define
good
online
experiences
as
quick
and
easy.
They
love
websites
with
few
screens
and
fields.
The
most
successful
sites
limit
the
amount
of
customer
information
required
to
only
the
most
essential.
Web
users
also
need
to
understand
at
all
times
where
they
are
in
the
checkout
process.
Make
sure
you
build
a
clearly
labeled
step-­‐by-­‐step
process
that
guides
users
through
to
purchase.
2.
Pricing
Strategy
–
Make
the
total
price
tag
of
the
shopping
cart
clear
upfront-­‐-­‐and
always
before
requiring
financial
information.
This
helps
build
trust.
Many
users
abandon
checkout
because
they
get
surprised
in
the
process
by
shipping,
taxes,
or
other
expenses.
3.
Product
Pages
–
Your
product
pages
must
have
high-­‐quality
photos,
detailed
specifications,
and
ratings
or
reviews.
Most
importantly,
the
"Add
to
Cart"
call-­‐to-­‐action
should
be
prominent
and
easy-­‐to-­‐find.
Customers
won't
add
an
item
to
the
shopping
cart
if
it
isn't
presented
in
a
compelling
and
straightforward
way.

2.
4.
Shopping
Cart
–
Many
consumers
use
the
cart
as
a
place
to
review
and
compare
items
before
they
purchase.
Facilitate
this
activity
by
including
thumbnail
images
of
the
selected
items,
and
by
ensuring
product
names
in
the
cart
link
to
more
extensive
descriptions.
Customers
should
also
be
able
to
easily
find
and
do
all
the
basics
in
the
cart:
change
and
update
quantities,
remove
items,
proceed
to
checkout,
and
continue
shopping.
The
"continue
shopping"
option
should
always
take
customers
to
the
area
of
the
site
where
they
were
most
recently
shopping-­‐-­‐not
to
a
page
at
a
higher
level
than
where
they
had
previously
drilled
down
to
discover
an
item.
5.
Customer
Login
–
Allow
customers
to
recover
a
forgotten
username
or
password
without
leaving
the
site
or
losing
their
place
in
the
purchase
flow.
Offer
to
check
off
"remember
me"
so
users
can
return
to
the
site
and
purchase
more
easily
next
time.
6.
Account
Sign-­‐up
–
Not
all
customers
will
want
to
create
an
account.
Some
may
be
in
a
hurry
to
complete
a
purchase.
Offer
guest
checkout
(or
account
sign-­‐up)
as
part
of
the
flow.
Also
allow
customers
to
use
email
address
as
a
username;
it's
fast
and
easy
to
remember.
7.
Checkout:
Shipping
–
Customers
want
to
see
all
the
costs
before
they
provide
payment
information.
Give
users
multiple
options
for
shipping
speed,
and
always
provide
costs
as
well
as
estimated
arrival
time
for
each
option.
Default
to
the
least-­‐expensive
shipping
method.

3. 8.
Checkout:
Billing
–
Don't
make
customers
enter
information
twice.
Give
them
the
option
to
pre-­‐fill
billing
address
with
shipping
information
previously
entered.
Make
it
clear
users
will
not
yet
be
charged
in
this
step,
but
can
review
orders
in
a
subsequent
step
before
a
purchase
is
official.
Give
users
the
option
to
have
credit
card
information
stored
with
the
site
for
future
purchases.
At
this
step,
site
security
should
be
especially
prominent
to
help
consumers
trust
their
financial
information
will
not
be
compromised.
9.
Order
Review
Organize
information
on
the
order
page
in
the
same
sequence
customers
completed
the
checkout
steps.
Most
importantly,
enable
customers
to
make
a
change
to
the
order
or
cancel.
10.
Purchase
Confirmation
The
final
page
of
the
purchase
process
should
include
a
very
clear
notification
that
the
purchase
has
been
made.
Customers
also
want
a
quick
summary
of
what
they
bought
and
when
they
will
receive
those
items,
as
well
as
the
ability
to
print
this
all.
Also,
give
easy
access
to
your
return
policy,
and
the
option
to
create
an
account
and
help
drive
a
second
visit.
Once
you
know
who
your
customers
are
and
what
they
need
you
can
then
direct
all
your
marketing
efforts
towards
them.
There
is
no
point
in
adopting
a
‘hit
it
and
see’
approach
as
this
will
not
give
you
the
results
you
want.
This
is
particularly
the
case
if
you
are
in
a
niche
market.
Defining
your
customer
base
is
one
of
several
strategies,
which
include:
•
Writing
for
customers
and
not
your
business.
Make
sure
that
your
content
contains
the
words
‘I’
and
‘you’
rather
than
‘we’.
Talk
to
them
and
engage
them
in
a
conversation.

4.
•
Sell
benefits
rather
than
features.
Emphasize
the
advantages
of
buying
from
you.
Do
not
drone
on
about
the
company
history
and
what
awards
you
have
won.
Remember:
your
customers
will
be
asking
themselves
‘what’s
in
it
for
me’
as
they
view
your
site.
•
Establish
trust
and
credibility
by
including
product
reviews
and
customer
testimonials.
Include
case
studies
if
appropriate.
•
Place
clear
calls
to
action
at
strategic
areas
of
the
page
and
direct
your
customers
to
these.
•
Place
the
most
information
‘above
the
fold’.
In
other
words,
ensure
that
what
you
want
your
customers
to
see
is
high
up
the
page.
The
most
important
information
is
always
at
the
top.
•
Have
a
good
balance
between
images
and
content.
If
you
sell
products
then
include
photos
or
videos
and
accompany
these
with
a
short
text
description.
Review
these
at
intervals
and
make
adjustments
based
on
the
results.
GreenHonchos
Solutions
Pvt
Ltd
www.greenhonchos.com
|
info@greenhonchos.com
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