This presentation was made for The Bookseller's Marketing & Publicity Conference in July 2013 in London. It details how best to use Goodreads to drive discovery of new books. With helpful tips on giveaways, advertising, author interaction, and more, this brief presentation provides an overview of Goodreads for publishers in the United Kingdom.

1. The Bookseller
Marketing & Publicity Conference

2. To Help Readers Find and Share
Books They Love
Our Mission

3. photo by Jesse Chan-Norris http://jcn.me
19 Million Members

4. Deep Reading Data
600 million books shelved
148 million
and counting

5. 11 million books discovered a month (marked to to-read)

6. 11 million books discovered a month (marked to to-read)
250 books marked to-read

7. Goodreads Members Are Avid Reviewers
24 Million Reviews

8. What was the most
reviewed book on
Goodreads last year?
(Published in 2012)
Goodreads Members Are Avid Reviewers
24 Million Reviews

9. Goodreads Members Are Avid Reviewers
24 Million Reviews

10. Confidential
78,000 Authors
James Patterson
EL James
Paulo Coelho
Diana Gabaldon Margaret Atwood
Neil Gaiman
Jennifer WeinerNicholas Sparks Deborah Harkness
John Green
Philippa Gregory

11. &

12. Goodreads is for all readers,
no matter how you read.
What Isn’t Changing

13. DiscussionDiscovery Author Program
New Features and Improvements

14. “It’s like a dating website to link readers with their dream book – only it’s even better than that
because there’s no danger of an e-mail from something sleazy asking for a one night stand
(unless you choose that genre), just pages and pages of profiles recommending books you might
like.” — Erica Jones, “Goodreads and the dream dating website” Kent News, 6/21/13
Interest Building in the UK

15. Social Amplification

16. Algorithmic Recommendations

17. What Happens on Goodreads ...
Doesn’t Stay on Goodreads
Goodreads Reviews Shared on

18. In May 2013, Goodreads
members shared...
Social is Gaining Momentum

19. 1.3 Million Progress Updates

20. “You have family,” Bob said. “You have a wife
who hates you. Kids who are furious with
you. A brother and sister who make you
insane. And a nephew who used to be kind of
a drip but apparently is not so much of a drip
now. That’s called family.”
1 Million Quotes

21. What if we had a chance to do it again
and again, until we finally did get it
right? Wouldn’t that be wonderful?
1 Million Quotes

22. 859,000 Reviews

23. Giveaways Help Kick Start Book Discovery

24. Authors Connect with Readers

25. Building Anticipation & Awareness
12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13
1000
0
100
200
300
400
500
600
700
800
900
BooksAdded

26. 829 adds on first day
Building Anticipation & Awareness
12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13
1000
0
100
200
300
400
500
600
700
800
900
BooksAdded

27. 829 adds on first day
Building Anticipation & Awareness
Cover Reveal
12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13
1000
0
100
200
300
400
500
600
700
800
900
BooksAdded

28. Featured Author Group
829 adds on first day
Building Anticipation & Awareness
Cover Reveal
12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13
1000
0
100
200
300
400
500
600
700
800
900
BooksAdded

29. Featured Author Group
829 adds on first day
Building Anticipation & Awareness
Cover Reveal
12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13
1000
0
100
200
300
400
500
600
700
800
900
BooksAdded
pre-publication

30. Featured Author Group
829 adds on first day
Building Anticipation & Awareness
Cover Reveal
12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13
1000
0
100
200
300
400
500
600
700
800
900
BooksAdded
pre-publication
5,500+ people have added the book

31. 1/21/13 2/10/13 3/2/13 3/22/13 4/11/13 5/1/13 5/21/13 6/10/13
110
0
10
20
30
40
50
60
70
80
90
100
booksadded
first giveaway
second giveaway
UK newsletter sponsorship
ads on goodreads.com

32. 5 Habits of Highly Successful Publishers
(on Goodreads)
1. Start Early.
2. Involve your authors.
3. Pay attention to your stats.
4. Use content to build anticipation.
5. Keep the momentum up.

33. Useful Links
http://www.goodreads.com/author/how_to
Useful information on how to do anything and everything
in the Goodreads Author Program, including links to
giveaways, featured author groups, and more.
http://www.slideshare.net/GoodreadsPresentations
Previous presentations we’ve given,
as well as several slideshow tutorials.
http://www.goodreads.com/author/program
Information about the Author Program,
including who is eligible and how to join.

34. Patrick Brown
Director, Author Marketing
pbrown@goodreads.com
twitter.com/patrickrbrown