The Bookseller
Marketing & Publicity Conference
To Help Readers Find and Share
Books They Love
Our Mission
photo by Jesse Chan-Norris http://jcn.me
19 Million Members
Deep Reading Data
600 million books shelved
148 million
and counting
11 million books discovered a month (marked to to-read)
11 million books discovered a month (marked to to-read)
250 books marked to-read
Goodreads Members Are Avid Reviewers
24 Million Reviews
What was the most
reviewed book on
Goodreads last year?
(Published in 2012)
Goodreads Members Are Avid Reviewers
24 Millio...
Goodreads Members Are Avid Reviewers
24 Million Reviews
Confidential
78,000 Authors
James Patterson
EL James
Paulo Coelho
Diana Gabaldon Margaret Atwood
Neil Gaiman
Jennifer Wein...
&
Goodreads is for all readers,
no matter how you read.
What Isn’t Changing
DiscussionDiscovery Author Program
New Features and Improvements
“It’s like a dating website to link readers with their dream book – only it’s even better than that
because there’s no dan...
Social Amplification
Algorithmic Recommendations
What Happens on Goodreads ...
Doesn’t Stay on Goodreads
Goodreads Reviews Shared on
In May 2013, Goodreads
members shared...
Social is Gaining Momentum
1.3 Million Progress Updates
“You have family,” Bob said. “You have a wife
who hates you. Kids who are furious with
you. A brother and sister who make ...
What if we had a chance to do it again
and again, until we finally did get it
right? Wouldn’t that be wonderful?
1 Million...
859,000 Reviews
Giveaways Help Kick Start Book Discovery
Authors Connect with Readers
Building Anticipation & Awareness
12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13
1000
0
100
200
300
400
500...
829 adds on first day
Building Anticipation & Awareness
12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13
1000...
829 adds on first day
Building Anticipation & Awareness
Cover Reveal
12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/1...
Featured Author Group
829 adds on first day
Building Anticipation & Awareness
Cover Reveal
12/16/12 1/5/13 1/25/13 2/14/13...
Featured Author Group
829 adds on first day
Building Anticipation & Awareness
Cover Reveal
12/16/12 1/5/13 1/25/13 2/14/13...
Featured Author Group
829 adds on first day
Building Anticipation & Awareness
Cover Reveal
12/16/12 1/5/13 1/25/13 2/14/13...
1/21/13 2/10/13 3/2/13 3/22/13 4/11/13 5/1/13 5/21/13 6/10/13
110
0
10
20
30
40
50
60
70
80
90
100
booksadded
first giveawa...
5 Habits of Highly Successful Publishers
(on Goodreads)
1. Start Early.
2. Involve your authors.
3. Pay attention to your ...
Useful Links
http://www.goodreads.com/author/how_to
Useful information on how to do anything and everything
in the Goodrea...
Patrick Brown
Director, Author Marketing
pbrown@goodreads.com
twitter.com/patrickrbrown
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The Bookseller Marketing & Publicity Conference: Using Goodreads to Boost Discovery

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This presentation was made for The Bookseller's Marketing & Publicity Conference in July 2013 in London. It details how best to use Goodreads to drive discovery of new books.

With helpful tips on giveaways, advertising, author interaction, and more, this brief presentation provides an overview of Goodreads for publishers in the United Kingdom.

Published in: Education, Spiritual
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The Bookseller Marketing & Publicity Conference: Using Goodreads to Boost Discovery

  1. 1. The Bookseller Marketing & Publicity Conference
  2. 2. To Help Readers Find and Share Books They Love Our Mission
  3. 3. photo by Jesse Chan-Norris http://jcn.me 19 Million Members
  4. 4. Deep Reading Data 600 million books shelved 148 million and counting
  5. 5. 11 million books discovered a month (marked to to-read)
  6. 6. 11 million books discovered a month (marked to to-read) 250 books marked to-read
  7. 7. Goodreads Members Are Avid Reviewers 24 Million Reviews
  8. 8. What was the most reviewed book on Goodreads last year? (Published in 2012) Goodreads Members Are Avid Reviewers 24 Million Reviews
  9. 9. Goodreads Members Are Avid Reviewers 24 Million Reviews
  10. 10. Confidential 78,000 Authors James Patterson EL James Paulo Coelho Diana Gabaldon Margaret Atwood Neil Gaiman Jennifer WeinerNicholas Sparks Deborah Harkness John Green Philippa Gregory
  11. 11. &
  12. 12. Goodreads is for all readers, no matter how you read. What Isn’t Changing
  13. 13. DiscussionDiscovery Author Program New Features and Improvements
  14. 14. “It’s like a dating website to link readers with their dream book – only it’s even better than that because there’s no danger of an e-mail from something sleazy asking for a one night stand (unless you choose that genre), just pages and pages of profiles recommending books you might like.” — Erica Jones, “Goodreads and the dream dating website” Kent News, 6/21/13 Interest Building in the UK
  15. 15. Social Amplification
  16. 16. Algorithmic Recommendations
  17. 17. What Happens on Goodreads ... Doesn’t Stay on Goodreads Goodreads Reviews Shared on
  18. 18. In May 2013, Goodreads members shared... Social is Gaining Momentum
  19. 19. 1.3 Million Progress Updates
  20. 20. “You have family,” Bob said. “You have a wife who hates you. Kids who are furious with you. A brother and sister who make you insane. And a nephew who used to be kind of a drip but apparently is not so much of a drip now. That’s called family.” 1 Million Quotes
  21. 21. What if we had a chance to do it again and again, until we finally did get it right? Wouldn’t that be wonderful? 1 Million Quotes
  22. 22. 859,000 Reviews
  23. 23. Giveaways Help Kick Start Book Discovery
  24. 24. Authors Connect with Readers
  25. 25. Building Anticipation & Awareness 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1000 0 100 200 300 400 500 600 700 800 900 BooksAdded
  26. 26. 829 adds on first day Building Anticipation & Awareness 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1000 0 100 200 300 400 500 600 700 800 900 BooksAdded
  27. 27. 829 adds on first day Building Anticipation & Awareness Cover Reveal 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1000 0 100 200 300 400 500 600 700 800 900 BooksAdded
  28. 28. Featured Author Group 829 adds on first day Building Anticipation & Awareness Cover Reveal 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1000 0 100 200 300 400 500 600 700 800 900 BooksAdded
  29. 29. Featured Author Group 829 adds on first day Building Anticipation & Awareness Cover Reveal 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1000 0 100 200 300 400 500 600 700 800 900 BooksAdded pre-publication
  30. 30. Featured Author Group 829 adds on first day Building Anticipation & Awareness Cover Reveal 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1000 0 100 200 300 400 500 600 700 800 900 BooksAdded pre-publication 5,500+ people have added the book
  31. 31. 1/21/13 2/10/13 3/2/13 3/22/13 4/11/13 5/1/13 5/21/13 6/10/13 110 0 10 20 30 40 50 60 70 80 90 100 booksadded first giveaway second giveaway UK newsletter sponsorship ads on goodreads.com
  32. 32. 5 Habits of Highly Successful Publishers (on Goodreads) 1. Start Early. 2. Involve your authors. 3. Pay attention to your stats. 4. Use content to build anticipation. 5. Keep the momentum up.
  33. 33. Useful Links http://www.goodreads.com/author/how_to Useful information on how to do anything and everything in the Goodreads Author Program, including links to giveaways, featured author groups, and more. http://www.slideshare.net/GoodreadsPresentations Previous presentations we’ve given, as well as several slideshow tutorials. http://www.goodreads.com/author/program Information about the Author Program, including who is eligible and how to join.
  34. 34. Patrick Brown Director, Author Marketing pbrown@goodreads.com twitter.com/patrickrbrown

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