GoFind is a Google Glass App that helps users find lost items through Google Glass's geolocation technology. It acts as an augmented memory that aids your own, providing location and time for daily activities.
4. Overview
● When you lose it, you can go find it.
● #GoFind recognizes where users leave their valuable
items, using Google Glass’s geo-location technology.
● GoFind acts as an augmented memory that
supplements to your own.
5. Problem / Opportunity
Problem: Everyone loses everyday items, such
as ID’s, keys, glasses, devices, and other small
things.
Opportunity: To help users retrace their steps in
order to quickly find their missed placed items.
6. Advantages of GoFind
1. Proprietary Software
2. First to Marketplace
3. Customer Service/ Organizing Techniques
We will continue to update our software,
expand our service, and add user features to
maintain our advantage.
11. Sales and Marketing
Rollout:
1. Choose the right category
Lifestyle category; Utility- use as a tool
2.Create an memorable icon
3.Choose a simple, self-explanatory name
GoFind- Go and Find It- play on the G
4.Keywords
Memory, Find, Locate
Source: http://www.quicksprout.com/2012/05/10/the-beginners-guide-to-mobile-app-marketing/
12. Competition
It can, we can’t
We can, it can’t
Find My iPhone
Uses tracking device
in product
Via GeoLocation
TrackR
Finds misplaced
items using tracker
device attached to
items
GoFind acts as
augmented memory,
recognizing items
thorugh sight
Records mental
thoughts
Memory enhancer
Evernote
Google Keep
Keeps notes, lists,
and photos
Identify items when
consumer walks into
room
13. Business Model
● Target Customers
● Revenue Generation: give basic app away; generate
revenue on premium services an upsell.
● Lead Generation: tie in the GoFind with Google.
Provide Google leads about GoFind customers. Google
will incorporate this data into its ad services. GoFind
receives ad revenue.
● Brand Sponsors
○ ex. American Express (organize it for you)
14. Status and Milestones
Status: Developing the software and
expanding app functions.
First ship: By Fall of 2014
First revenue: Q1 2015