IIHS consumer information programs - 2014 review. Presentation by David Zuby, Chief Research Officer, IIHS. at the 2014 Global NCAP Annual Meeting. CATARC, Tianjin, China. 30 October 2014

1. www.iihs.org
IIHS Consumer Information
Programs – 2014 review
Tianjin, China ● 30 October, 2014
David S. Zuby
EVP/Chief Research Officer, IIHS

2. The Insurance Institute for Highway Safety,
founded in 1959, is an independent, nonprofit, scientific, and educational
organization dedicated to reducing the losses — deaths, injuries, and
property damage — from crashes on the nation’s roads.
The Highway Loss Data Institute,
founded in 1972, shares and supports this mission through scientific
studies of insurance data representing the human and economic losses
resulting from the ownership and operation of different types of vehicles
and by publishing insurance loss results by vehicle make and model.
www.iihs.org
Both organizations are wholly supported by auto insurers.

3. www.iihs.org
IIHS consumer information programs
Front moderate overlap,
beginning 1995
Side impact,
beginning 2003
Rear crash (whiplash mitigation),
beginning 2004
Roof strength,
beginning 2009
Booster seats,
beginning in 2008
Front small overlap,
beginning in 2012

4. www.iihs.org
Death and injury reductions
Good compared with Poor rating in IIHS tests
• Front offset with moderate overlap test at 64 km/h
– Fatality risk in head-on crashes is 46 percent lower
• Side impact crash test at 50 km/h
– Fatality risk in side impact crashes 70 percent lower
• Rear impact test simulates being struck from behind at 32 km/h
– Neck injury risk is 15 percent lower
– Risk of neck injury requiring 3+ months treatment is 35 percent lower

5. www.iihs.org
Overview
2014 consumer information activities
• Small overlap frontal crashworthiness updates
– February – 11 Mini cars
– April – 9 Midsize SUVs
– July – 12 Small cars
– October – 3 Large luxury cars
– November – 5 Minivans
– 17 Miscellaneous models throughout the year
• May – Front crash prevention systems update (24 models)
• July – Recommended vehicles for young drivers
• October – Booster seat evaluations

6. www.iihs.org
Booster seat evaluations
Improvement in the market place 2008-14
2008 2014
10
5
13
13
69
35
8
5
BEST BET GOOD BET Check Fit Not Recommended

7. Recommended vehicles for young drivers
26 live interviews resulting in 723 broadcasts reached audience of 39 million
• Stay away from high horsepower. Vehicles with more
powerful engines can tempt teens to test limits.
• Bigger, heavier vehicles protect better in a crash. There
are no minicars or small cars on the recommended list.
• ESC is a must. This feature, which helps a driver maintain
control of the vehicle on curves and slippery roads, reduces
risk on a level comparable to safety belts.
• Vehicles should have the best safety ratings possible.
At a minimum, that means good ratings in the IIHS
moderate overlap front test, acceptable ratings in the IIHS
side test and 4 or 5 stars from NHTSA.
www.iihs.org
Best choices: $7,300 - $19,900
Good choices: $4,000 - $9,900

8. www.iihs.org
Recommended vehicles for young drivers
By automaker
0 0 0
10
8
6
4
2
0
Best
Good

9. www.iihs.org
Broadcast audience
Major front small overlap crashworthiness ratings, 2014
broadcasts audience (millions)
minicars small overlap 2,048 121.9
midsize SUVs small overlap 2,441 146.2
small cars small overlap 3,245 165.5

10. Front small overlap crashworthiness ratings
By vehicle type
www.iihs.org
30
20
10
0
microcars minicars small
cars
midsize
cars
large
cars
minivans small
SUVs
midsize
SUVs
small
pickups
large
pickups
poor
marginal
acceptable
good

11. www.iihs.org
IIHS Front crash prevention ratings
Update of FCP ratings
May 2014
24 additional models evaluated
79 million
Inaugural FCP ratings
September 2013
74 models evaluated
Estimated audience –
58 million

12. www.iihs.org
Range of autobrake performance
Front crash prevention ratings

13. Current front crash prevention rating distributions
2013 and 2014 models
2013
2014
www.iihs.org
80%
60%
40%
20%
0%
Not Available/not
qualified
Basic Advanced Superior

14. Requirements for 2014 TOP SAFETY PICK awards
38 TSP+ and 25 TSP award winners as of October 2014
www.iihs.org
rating in moderate overlap front, side, roof strength
and head restraint tests
or rating A in small overlap front test
G
G
&
meet TOP SAFETY PICK criteria
+
Basic, Advanced or Superior rating for front crash prevention

15. Requirements for 2015 TOP SAFETY PICK awards
www.iihs.org
rating in moderate overlap front, side, roof strength
and head restraint tests
&
or rating A in small overlap front test
G
G
meet TOP SAFETY PICK criteria
+
Advanced or Superior rating for front crash prevention

16. www.iihs.org
Future consumer information efforts
• Evaluation of LATCH anchors (similar to ISOfix) in vehicles for
ease of use
• Evaluation of advanced front lighting systems –
–Enhanced curve lighting
– Automatic high beam (possibly)
• Research about serious injuries in models with good side impact
evaluation

17. www.iihs.org
Dedicated to reducing deaths, injuries,
and property damage on the highway