Gladminds Connect Platform (GCP) is a cloud based platform that provides a two way communication channel between brands and customers. Today, the GCP is ready to use with its two products: AfterSell targeted at Brands & AfterBuy targeted at Customers/Consumers. GCP helps enterprises leverage their brand experience and create value for the customer through service, marketing, communication and host of other functions that drive the brand business (through AfterSell Services). For the customer, GCP brings together all brand relations, diverse information and services into one single product making their life simple, organised and delightful (through AfterBuy App).

2. YOU ARE THE
CONSUMER
Do you look beyond the price?

3. BUILDING A STORE BRAND
WHERE PRIDE AND
SATISFACTION MATTER
Know
Differentiate
Reality Check
Simplify Life
LIVING THE DIFFERENTIATION

4. DISTANCE /
TRAFFIC
CROWD /
RUSH
SENSORY
IRRITANTS
PRODUCT
SELECTION
POOR
EXPERIENCE
Ageing of customer data?
Data quality deteriorate with time.
Do question the relevance of CRM & who you connect to?
CITY WALK CYCLE BUS CAR
estimate actual estimate actual estimate actual estimate actual
Graz 25 % 44 % 5 % 8 % 12 % 16 % 58 % 32 %
Bristol 42 % 55 % 6 % 10 % 11 % 13 % 41 % 22 %
80 8% %
of brands feel they are
great in communication
of consumers feel
the same way
Data collected from a published source.
How does your
customer come
to you? *
When you may not
go to the store?
Are you confident of
the data you have?
How good is your *
communication doing?
Know
LIVING THE DIFFERENTIATION

5. Differentiate
•
•
Visit Purchase Experience Engage
UNIQUE
ELEMENT
SERVICE
DESIGN
EMOTIONAL
CONNECT
PRIVILEGE
Easy check out,
Incentive on purchase, feedback
social media likes, etc.
Consumer
Experience Sequence
LIVING THE DIFFERENTIATION
Points of
Differentiation

6. DEALS
I need it
when I want it Planningv/s
Search For The Right Product, Fear…
The Complex Reality-
WouldYou Like To Reduce It ?
KASHMIR ? FIJI ? LOCAL ? WHOLE ? SWEET ? BROWN ?
Reality Check
LIVING THE DIFFERENTIATION
Information
Choice
Time
Difficulty

7. Simplify Life
LIVING THE DIFFERENTIATION
Go
Connect
Stay
Relevant
Offer
Convenience
Be
Available
Stay
Engaged
VALIDATE AND CONNECT.
STAY CONNECTED.
INNOVATE, PERSONALIZE.
CAPTURE CHANGE
PRODUCT CATALOGUE FOR STORE
IS LINKED TO AVAILABILITY
ALLOW FEEDBACK. RESPOND & RESOLVE.
ATTRACT, INCENTIVIZE.
MAKE THEM FEEL SPECIAL.

8. LET’S CONNECT,
AND SIMPLIFY LIFE.