Minority Report poster

Title Minority Report. Minority means a small group of people and report means a sort of feedback/review. This suggests a kind of feedback/review of something no-one pays much attention to which presents the film as a possible conspiracy thriller.

Minority Report. Minority means a small group of people and report means a sort of feedback/review. This suggests a kind of feedback/review of something no-one pays much attention to which presents the film as a possible conspiracy thriller.

Title graphics Thin, neat and grey. This gives a sense of everything being ordered as it's a boring font so it's not there to be admired, it's just there because it needs a font. That suggests the film may in some way be about a society where things are ordered and boring and just there to be done, rather than enjoyed.

Thin, neat and grey. This gives a sense of everything being ordered as it's a boring font so it's not there to be admired, it's just there because it needs a font. That suggests the film may in some way be about a society where things are ordered and boring and just there to be done, rather than enjoyed.

Images We see Tom Cruise's face with a bandage around the eyes. However 1 eye is seen and there is a pattern of a computer chip around the eye and, inside the eye, there is a white triangle that looks like it could be something else if it was enlarged. This suggests that the story may involve Cruise’s character seeing something he shouldn’t as the bandage would stop him seeing but he can see it anyway. It also encourages some of the observers of the poster to see the film too because then they’ll find out what the white triangle really is.

We see Tom Cruise's face with a bandage around the eyes. However 1 eye is seen and there is a pattern of a computer chip around the eye and, inside the eye, there is a white triangle that looks like it could be something else if it was enlarged. This suggests that the story may involve Cruise’s character seeing something he shouldn’t as the bandage would stop him seeing but he can see it anyway. It also encourages some of the observers of the poster to see the film too because then they’ll find out what the white triangle really is.

Tag-line This Year Everybody Runs. This gives the impression that something bad is going to happen that could threaten everyone so we must all run away from it but we don’t know what it is, promising a fast paced mystery that only the hero can sort out.

This Year Everybody Runs. This gives the impression that something bad is going to happen that could threaten everyone so we must all run away from it but we don’t know what it is, promising a fast paced mystery that only the hero can sort out.

Star Tom Cruise. His name has been placed right at the top, above his head (the title is under his chin) and is almost as big as the title. It aims to be the first thing the casual observer will see so it appears to be aiming to attract all Tom Cruise fans.

Tom Cruise. His name has been placed right at the top, above his head (the title is under his chin) and is almost as big as the title. It aims to be the first thing the casual observer will see so it appears to be aiming to attract all Tom Cruise fans.

Colours There is a black background but Cruise’s face is a pale blue. This could mean it will be a dark and serious film where Cruise’s character is the only light, the good guy. There is also something mysterious about the colours as they make Cruise’s character stand out but not the rest of the film, enticing some observers to see the film just to see what the rest of it is about.

There is a black background but Cruise’s face is a pale blue. This could mean it will be a dark and serious film where Cruise’s character is the only light, the good guy. There is also something mysterious about the colours as they make Cruise’s character stand out but not the rest of the film, enticing some observers to see the film just to see what the rest of it is about.

Target audience Fans of Tom Cruise, Steven Spielberg, sci-fi films and thriller films because the only thing it reveals is that it’s a Steven Spielberg film, Tom Cruise is staring in it and it may be a sci-fi, a thriller or both. The film is certificate 12 but this particular poster doesn’t mention that so doesn’t seem to target a particular age group.

Fans of Tom Cruise, Steven Spielberg, sci-fi films and thriller films because the only thing it reveals is that it’s a Steven Spielberg film, Tom Cruise is staring in it and it may be a sci-fi, a thriller or both. The film is certificate 12 but this particular poster doesn’t mention that so doesn’t seem to target a particular age group.

Unique Selling Point (USP) Tom Cruise and Steven Spielberg because it has both the fact it’s starring Cruise and the fact that it’s Spielberg’s film before the title so the observer sees those names first and can recall what they’ve done in the past, wonder how similar or different this will be and possibly imagine a fusion of the big names’ works eg. ET meets Mission Impossible.

Tom Cruise and Steven Spielberg because it has both the fact it’s starring Cruise and the fact that it’s Spielberg’s film before the title so the observer sees those names first and can recall what they’ve done in the past, wonder how similar or different this will be and possibly imagine a fusion of the big names’ works eg. ET meets Mission Impossible.

Genre It could be thought of as sci-fi because the computer chip pattern in his eye suggests a sort of high tech environment in the film and things like that are usually associated with sci-fi. It could also be thought of as a thriller because of the title and what it suggests (mentioned in the title section), the image in general and what it suggests (mentioned in the image section) and the tag-line and what it suggests (mentioned in the tag-line section).

It could be thought of as sci-fi because the computer chip pattern in his eye suggests a sort of high tech environment in the film and things like that are usually associated with sci-fi. It could also be thought of as a thriller because of the title and what it suggests (mentioned in the title section), the image in general and what it suggests (mentioned in the image section) and the tag-line and what it suggests (mentioned in the tag-line section).