2. How old are you?
12
10
8
6
4
2
0
16 17 18 19 20 21 22 23 24 25 26
We have covered a wide range of ages in our target audience research. This shows that
our documentary will appeal to all the ages in our target audience-which is 16-25.
3. What is your gender?
16.5
16
15.5
15
Male
14.5 Female
14
13.5
13
Male Female
Our results are slightly biased towards females, however only by 2 points. This means
we have covered both genders and so our results are still valid.
4. Roughly, how many t-shirts do you own?
1
4
5 5+
1 10+
15+
2
20+
2 25+
1
30+
35+
40+
4
45+
7 50+
3
Results show that the majority of people asked said they own 10-20 T-shirts.
However, on the higher end of the scale, some people said that they owned 100 T-
shirts, but we think they may be exaggerating a little bit which is why we decided to
make the 50+ category.
5. What t-shirt is your favourite?
5
9 Bands
Celebrities
2
Funny Images/Jokes
Casual
3 Brands
Slogans
2 4 Colour
5
Results show that the most popular things people like to have on their T-shirt were
Bands, Colour and Funny Images/Jokes. Therefore, they could be heavily featured in
the documentary.
6. Where do you usually shop for your t-shirts?
1
5
1 Hight Street
supermarket
Gigs
Indecisive
23
For the questionnaire and looking at the pie chart above, you will be able to
see that most people have said that they buy t-shirts on the high street. Due to
this when we come to doing the vox pop, we will carry it out on the high street
as more people will be there to answer our questions.
7. Do you ever buy t-shirts online?
10
Yes
No
20
By looking at this you will be able to see that two thirds of people we
questioned said they buy t-shirts online. We can therefore feature
buying t-shirts online in our documentary.
8. What do you find offensive on a t-shirt?
5
8
Innappropriate Imags
3 Offensive Band Names
Swear Words
Nudity
1 Racism
Nothing
3
10
We gathered a wide range of results asking what people find offensive
on t-shirts. A third of people have said they find swear words offensive.
This makes it is the most popular answer which will mean we will
mention the subject of offensive t-shirts in our documentary.
9. Do you buy t-shirts at events you attend?
8
Yes
No
22
The majority of people have said that they buy merchandise at
events they attend because they want to keep the memory of
the event.
10. What do you think your t-shirt says about you?
1
4
1
Personality
Love of Music
15 Patterns/colours
Hobbies/places
Unsure
9
Half of the people we asked have said that their t-shirts reflect their personality.
This reinforces the purpose of our documentary, as it proves many people wear t-
shirts bases on what they think it says about them. Out other answers include
people’s likes and dislikes; i.e. favourite band.
11. Favourite Colour
1 1 5 Red
2
Green
Blue
3 Black
6
Purple
Pink
Yellow
7
5 Unknown
We were given a wide range of answers regarding favourite colour. Blue was the most
frequent response given with seven answers, however, many of the other answers
have a similar number of responses meaning we can use any colours given.
12. Favourite Type of Music
2 1
9 Anything
3
Pop
Rock/Punk
5 Metal
Indie
Country
10
A variety of answers were given for this question also. This means that we can use any
of the music types given without alienating other fans of a different genre of music.
Nine people have said that they do not have a preference to any type of music making
our decision on what to include easier.
13. For this question we were given a
list of different bands and singers.
This gives us an idea of the music
that we could play in our
documentary. Our answers are
varied but a lot of them are
popular musicians today so if we
use them people will be
interested.
14. This shows that our target audience
What TV Channels Do You Watch?
is fragmented in terms of what
channels they watch. It shows they
are not loyal to a particular channel
but will watch any TV show that
they are interested in. If we
advertise it properly our audience
will watch it. This means that
although BBC3 was not our most
popular answer we can still
broadcast on this channel as it is
appropriate for our target audience
and subject matter.
