Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Published on
This is a talk about e-commerce. What makes it work. What causes it to fail.
There are four main topics in this presentation - from simple practical considerations to the more obscure cognitive triggers. IAs need to know this stuff and act on it in an informed, professional manner and each topic certainly deserves a presentation of its own – or a conference of its own. My aim here is simply to set your grey-matter in motion by introducing you to some generic problems and solutions that transcend almost all e-commerce solutions. Here’s the quick-and-dirty rundown:
1. Forms and basic functionality - the crap needs to work
2. Building shared references - folks won't buy what they don't understand
3. Value-added services - enhancing the experience through context
4. Cognitive triggers - influencing irrational decision-making processes
Login to see the comments