• Like
Linköping ethnography lecture
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Linköping ethnography lecture


Design and Ethnography intersections and influences on Research. Linkoeping University, Sweden. Jan 2013.

Design and Ethnography intersections and influences on Research. Linkoeping University, Sweden. Jan 2013.

Published in Design , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Research and design: a changing relationship and the influence of Ethnography DR GAVIN MELLES 1 A Prompt: Ethno What? http://www.methods.manchester.ac.uk/methods/ethnography/
  • 2. Personal experiences 2
  • 3. Designs new realities 3
  • 4. The nature and requirements of interaction design: why ethnography? 4 Design Ethnography: Fishing? http://vimeo.com/6038262
  • 5. Developing clarity and focus from uncertainty 19
  • 6. Perspectives on the role of anthropology in design
  • 7. Research through design: anthropology's contribution Zimmerman, J., Forlizzi, J., & Evenson, S. (2007). Research through design as a method for interaction design research in HCI. Proceedings of the SIGCHI conference on Human factors in computing systems - CHI ’07 (pp. 493-502) 5
  • 8. Human-centred design: IDEO's message 6 http://www.youtube.com/watch?v=EgEAAhEeDHY
  • 9. The landscape of human centred design: multiple entry points for ethnography Sanders, E. B.-N., & Stappers, P. J. (2008). Co-creation and the new landscapes of design. CoDesign, 4(1), 5-18. doi: 10.1080/15710880701875068 7
  • 10. A little bit of history Developments in Ethnography
  • 11. In the field one has to face a chaos of facts, some of which are so small that they seem insignificant; others loom so large that they are hard to encompass with one synthetic glance. But in this crude form they are not scientific facts at all; they are absolutely elusive, and can be fixed only by interpretation (Bronislaw Malinowski, Baloma (1954), 238. Ethnography: origins of the outsider/insider view http://img.ehowcdn.com/article-new/ehow/images/a05/f9/rk/ethnographic-observation-800x800.jpg 8
  • 12. Sociological ethnography: city as laboratory 9
  • 13. Understanding cultural subgroups 10
  • 14. Visual ethnography: a picture worth 1000 words 11
  • 15. Focused ethnography: impetus from Latour and Goffman 12
  • 16. Medical ethnography: an example Engebretson, J. (2011). Clinically applied medical ethnography: relevance to cultural competence in patient care. The Nursing clinics of North America, 46(2), 145-54 13 http://www.intel.eu/content/www/eu/en/healthcare-it/healthcare-ethnography-video.html
  • 17. Technology development: new ways of working https://www.ethosapp.com 14
  • 18. Without field research: cliches versus thick description 16
  • 19. Analysis: grounded theorizing or design driven 18 http://www.methods.manchester.ac.uk/methods/groundedtheory/index.shtml
  • 20. Crucial questions • Should I take an overt or covert role in the field? • How much should my prior reading and analysis dictate the field study? • How long should or can I remain in the field? • What is the effect of my presence on results and can I intervene in situations? • Should I take photographs or film in the field? • Can I use cultural probes to get users to gather their own evidence? 17
  • 21. Conclusion • Ethnography has its own history of developments • Applied ethnography represents a practical application • There is a critical discussion between applied and traditional approaches • The application into design puts an emphasis on stories and people's own perceptions 20