Linköping ethnography lecture


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Design and Ethnography intersections and influences on Research. Linkoeping University, Sweden. Jan 2013.

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Linköping ethnography lecture

  1. 1. Research and design: a changing relationship and the influence of Ethnography DR GAVIN MELLES 1 A Prompt: Ethno What?
  2. 2. Personal experiences 2
  3. 3. Designs new realities 3
  4. 4. The nature and requirements of interaction design: why ethnography? 4 Design Ethnography: Fishing?
  5. 5. Developing clarity and focus from uncertainty 19
  6. 6. Perspectives on the role of anthropology in design
  7. 7. Research through design: anthropology's contribution Zimmerman, J., Forlizzi, J., & Evenson, S. (2007). Research through design as a method for interaction design research in HCI. Proceedings of the SIGCHI conference on Human factors in computing systems - CHI ’07 (pp. 493-502) 5
  8. 8. Human-centred design: IDEO's message 6
  9. 9. The landscape of human centred design: multiple entry points for ethnography Sanders, E. B.-N., & Stappers, P. J. (2008). Co-creation and the new landscapes of design. CoDesign, 4(1), 5-18. doi: 10.1080/15710880701875068 7
  10. 10. A little bit of history Developments in Ethnography
  11. 11. In the field one has to face a chaos of facts, some of which are so small that they seem insignificant; others loom so large that they are hard to encompass with one synthetic glance. But in this crude form they are not scientific facts at all; they are absolutely elusive, and can be fixed only by interpretation (Bronislaw Malinowski, Baloma (1954), 238. Ethnography: origins of the outsider/insider view 8
  12. 12. Sociological ethnography: city as laboratory 9
  13. 13. Understanding cultural subgroups 10
  14. 14. Visual ethnography: a picture worth 1000 words 11
  15. 15. Focused ethnography: impetus from Latour and Goffman 12
  16. 16. Medical ethnography: an example Engebretson, J. (2011). Clinically applied medical ethnography: relevance to cultural competence in patient care. The Nursing clinics of North America, 46(2), 145-54 13
  17. 17. Technology development: new ways of working 14
  18. 18. Without field research: cliches versus thick description 16
  19. 19. Analysis: grounded theorizing or design driven 18
  20. 20. Crucial questions • Should I take an overt or covert role in the field? • How much should my prior reading and analysis dictate the field study? • How long should or can I remain in the field? • What is the effect of my presence on results and can I intervene in situations? • Should I take photographs or film in the field? • Can I use cultural probes to get users to gather their own evidence? 17
  21. 21. Conclusion • Ethnography has its own history of developments • Applied ethnography represents a practical application • There is a critical discussion between applied and traditional approaches • The application into design puts an emphasis on stories and people's own perceptions 20