MSFS 556: Introduction to Social Media in Business, Development & Government

1. MSFS 556: Social Media in Business, Development, and Government Session #1: January 7, 2009 Gaurav Mishra Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

2. MSFS 556: Social Media in Business, Development, and Government Five Questions Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

3. Question #1 What is social media and why is it important? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

4. Question #2 How is social media changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

5. Question #3 How is social media changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

6. Question #4 How is social media changing… development? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

7. Question #5 How is social media changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

8. MSFS 556: Social Media in Business, Development, and Government Three Mantras Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

9. Mantra #1 The future has already arrived. It’s just not evenly distributed yet. Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

10. Mantra #2 Interdisciplinary, collaborative inquiry. Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

11. Mantra #3 The tools are transient. Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

12. Introductions Backgrounds, interests & expectations Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

13. MSFS 556: Social Media in Business, Development, and Government Expectations, workload & grading Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

14. Expected learning objectives  Apart from the five questions…  How to use social media tools.  How to learn to use new social media tools.  How to use filters to make sense of social media.  How to curate news and knowledge.  How to engage in an online public debate. Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

15. Grading  Presentation on selected topic: 15%  Weekly blog posts on the selected topic: 15%  10000 word end term paper on the selected topic: 15%  Weekly personal journal: 15%  Weekly reading reactions: 20%  Class participation: 20% Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

16. Expected weekly workload  Reading: 3 hours  Watching online video: 1 hour  Research for paper/ presentation: 2 hours  Personal journal: 1 hour  Reading reactions: 1 hour  Overall: 8 hours Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

17. Question #1 What is social media and why is it important? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

18. What is social media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

32. What is social media?   Blogging Social networking   Microblogging Social voting   Videoblogging Social bookmarking   Photoblogging Lifestreaming   Podcasting Wikis   Mapping Virtual worlds  … Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

33. What is social media?   Social media Read write web   Social computing Citizen media   Social software Peer to peer media   Social web Web 2.0   Participatory media Wikinomics   Participatory web Crowdsourcing  … Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

34. Why is social media important? Content The 4 Cs of Cumulative Collaboration Value Social Media Community Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

35. Why is social media important?  Collective  Transparent intelligence conversations  Collective  Relationships, not consciousness transactions  Viral grassroots  Ambient awareness activism  Friction free  Leaderless markets organizations … Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

36. Why is social media important? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

37. The Intersection of CCT & MSFS           Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

38. Question #2 How is social media changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

39. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

55. How is it changing… media? Pew Research, December 2008 Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

57. Question #3 How is social media changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

58. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

72. How is it changing… business? Jeff Jarvis Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

75. Six-step social media process (1) LISTEN (2) UNDERSTAND (3) ENGAGE Data Data Data Insights Strategy Tactics Analysis Collection Mining Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

80. Question #4 How is social media changing… development? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

81. How is it changing… development? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

90. Question #5 How is social media changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

91. How is it changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

102. MSFS 556: Social Media in Business, Development, and Government Syllabus Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

103. Session #1: January 7  Introduction to MSFS 556: Social Media in Business, Development, and Government Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

104. Session #2: January 12  International perspectives on access to and usage of digital media. Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

105. Session #3: January 26  Why is social media important?  Readings: – ‘Here Comes Everybody’ by Clay Shirky Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

106. Session #4: February 2  Why is social media important?  Readings: – ‘The Wealth of Networks’ by Yochai Benkler Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

107. Session #5: February 9  How is social media changing… media?  Case studies on crisis reporting: – Terrorism: New York, London & Mumbai – Natural disasters: Katrina, Tsunami & China Earthquake Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

108. Session #6: February 23  How is social media changing… media?  Case studies on: – Citizen journalism websites: Global Voices, NowPublic & OhMyNews – Legacy media initiatives: CNN iReport, Al Jajeera Sharek & Current TV Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

109. Session #7: March 2  How is social media changing… business?  Case studies on: – Market research: Crowdsourcing, prosumers & ideagoras – Marketing: Social media outreach, branded communities & viral marketing Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

110. Session #8: March 16  How is social media changing… business?  Case studies on: – Customer support: Brand monitoring, GetSatisfaction & Twitter – Consumer activism: Dell Hell, anti- consumerism & green activism Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

111. Session #9: March 23  How is social media changing… development?  Case studies on: – Micro-philanthropy: Kiva, Global Giving & Donors Choose – Online support vs. offline action: Change- blogging, Facebook Causes & Change.org Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

112. Session #10: March 30  How is social media changing… government?  Case studies on: – Political activism: Netroots, rightroots & MyBarackObama – Participatory government: Change.gov & AmericaSpeaks Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

113. Session #11: April 6  How is social media changing… government?  Case studies on: – Mobile election monitoring in Kenya, Bangladesh & United States – Smart mobs in Philippines, Ukraine & Greece Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

114. Session #12: April 20  How is social media changing… government?  Case study on: – Public diplomacy 2.0, propaganda 2.0 or war 2.0: Israel-Hamas, Russia-Georgia & the War on Terror. – Online citizen activism & censorship in China Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

115. Session #13: April 27  Closing session: The presentation of self, the use of filters & media literacy Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

116. Discussion Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

MSFS 556: Introduction to Social Media in Business, Development & Government

Recommended

Recommended

More Related Content

Similar to MSFS 556: Introduction to Social Media in Business, Development & Government

Similar to MSFS 556: Introduction to Social Media in Business, Development & Government (20)

More from Gaurav Mishra

More from Gaurav Mishra (20)

Recently uploaded

Recently uploaded (20)

MSFS 556: Introduction to Social Media in Business, Development & Government