SlideShare a Scribd company logo

Mkt4305 group presentation

•Download as PPT, PDF•
•
GSUStarbucksFans
GSUStarbucksFans

rough draft

TechnologyBusiness
1 of 16
Starbucks By: Tori Pierce Casey Williamon Zach Briody Alex Maeland Michael Fadler Taylor Middleton
Background
Fun Facts
Targeting long-tail offerings? Or is it primarily Metcalfe’s Law/network effects? ,[object Object]
SEO impact of Starbucks use of social media ,[object Object]
Full blown digital audit ,[object Object]
Pull data from Wordpress ,[object Object],[object Object]
Facebook groups/pages
3 rd party blogs
Analysis from share/social search engines/bookmarking sites ,[object Object]
Wheel and Spoke
Overall Results ,[object Object],[object Object]
Observations on the brand’s SEO strategy, success, or lack there-of
Recommendations for Starbucks
Summary
Appendix – add’l charts; only if necessary

Recommended

ALT-Invest real world social crm use cases
ALT-Invest real world social crm use casesALT-Invest real world social crm use cases
ALT-Invest real world social crm use cases
Josh Sweeney
 
Bia presentation
Bia presentationBia presentation
Bia presentation
guest0dbcce
 
1/07 - DWC+ Teleclass - Building Your Twitter Strategy
1/07 - DWC+ Teleclass - Building Your Twitter Strategy1/07 - DWC+ Teleclass - Building Your Twitter Strategy
1/07 - DWC+ Teleclass - Building Your Twitter Strategy
Erin Murphy
 
Sweeping Your Online Presence - Personal Online Reputation Management for the...
Sweeping Your Online Presence - Personal Online Reputation Management for the...Sweeping Your Online Presence - Personal Online Reputation Management for the...
Sweeping Your Online Presence - Personal Online Reputation Management for the...
PRjobs
 
Slide share draft
Slide share draftSlide share draft
Slide share draft
jasweet
 
How to use Buzz Monitoring
How to use Buzz MonitoringHow to use Buzz Monitoring
How to use Buzz Monitoring
iThinkMedia: Specialist SEO, Content & PPC agency
 
Social Media Job Search (Socially Active Job Hunter )
Social Media Job Search (Socially Active Job Hunter )Social Media Job Search (Socially Active Job Hunter )
Social Media Job Search (Socially Active Job Hunter )
Cher Jones
 
Starbucks
StarbucksStarbucks
Starbucks
Karim Ragab
 

Recommended

ALT-Invest real world social crm use cases
ALT-Invest real world social crm use casesALT-Invest real world social crm use cases
ALT-Invest real world social crm use cases
Josh Sweeney
 
Bia presentation
Bia presentationBia presentation
Bia presentation
guest0dbcce
 
1/07 - DWC+ Teleclass - Building Your Twitter Strategy
1/07 - DWC+ Teleclass - Building Your Twitter Strategy1/07 - DWC+ Teleclass - Building Your Twitter Strategy
1/07 - DWC+ Teleclass - Building Your Twitter Strategy
Erin Murphy
 
Sweeping Your Online Presence - Personal Online Reputation Management for the...
Sweeping Your Online Presence - Personal Online Reputation Management for the...Sweeping Your Online Presence - Personal Online Reputation Management for the...
Sweeping Your Online Presence - Personal Online Reputation Management for the...
PRjobs
 
Slide share draft
Slide share draftSlide share draft
Slide share draft
jasweet
 
How to use Buzz Monitoring
How to use Buzz MonitoringHow to use Buzz Monitoring
How to use Buzz Monitoring
iThinkMedia: Specialist SEO, Content & PPC agency
 
Social Media Job Search (Socially Active Job Hunter )
Social Media Job Search (Socially Active Job Hunter )Social Media Job Search (Socially Active Job Hunter )
Social Media Job Search (Socially Active Job Hunter )
Cher Jones
 
Starbucks
StarbucksStarbucks
Starbucks
Karim Ragab
 
Starbucks marketing campaign analysis
Starbucks marketing campaign analysisStarbucks marketing campaign analysis
Starbucks marketing campaign analysis
Utkarsh Seth
 
Starbucks coffee
Starbucks coffeeStarbucks coffee
Starbucks coffee
Girish Jadhwani
 
Starbucks marketing strategy
Starbucks marketing strategyStarbucks marketing strategy
Starbucks marketing strategy
Berk Barlak
 
Marketing Case Study - Starbucks
Marketing Case Study - StarbucksMarketing Case Study - Starbucks
Marketing Case Study - Starbucks
Sharad Srivastava
 
Starbuck VS Old Town White Coffee
Starbuck VS Old Town White CoffeeStarbuck VS Old Town White Coffee
Starbuck VS Old Town White Coffee
EunHanny
 
Starbucks India marketing strategy
Starbucks India marketing strategyStarbucks India marketing strategy
Starbucks India marketing strategy
Rahul Jain
 
Starbucks
StarbucksStarbucks
Starbucks
Ashish Khatter
 
Starbucks Strategy
Starbucks StrategyStarbucks Strategy
Starbucks Strategy
tommy2cruise
 
Starbucks Strategy
Starbucks StrategyStarbucks Strategy
Starbucks Strategy
ReillyWB
 
Starbucks marketing
Starbucks marketingStarbucks marketing
Starbucks marketing
Heekuk
 
Starbucks
StarbucksStarbucks
Starbucks
Qamaru Dheen
 
Starbucks ppt
Starbucks pptStarbucks ppt
Starbucks ppt
Angelina Naorem
 
Starbucks Digital Marketing Campaign
Starbucks Digital Marketing CampaignStarbucks Digital Marketing Campaign
Starbucks Digital Marketing Campaign
moores36
 
Marketing plan for Starbucks
Marketing plan for StarbucksMarketing plan for Starbucks
Marketing plan for Starbucks
manikgun
 
Starbucks Marketing Strategy - ESL
Starbucks Marketing Strategy - ESLStarbucks Marketing Strategy - ESL
Starbucks Marketing Strategy - ESL
Patrícia Azevedo
 
Starbucks marketing strategy
Starbucks marketing strategyStarbucks marketing strategy
Starbucks marketing strategy
Saravanan Murugan
 
Edu4Sure - SEO SMO SMM
Edu4Sure - SEO SMO SMMEdu4Sure - SEO SMO SMM
Edu4Sure - SEO SMO SMM
Edu4Sure
 
Maximize Demosphere XXV
Maximize Demosphere XXVMaximize Demosphere XXV
Maximize Demosphere XXV
Demosphere International, Inc.
 
SEO for Ecommerce Guide
SEO for Ecommerce GuideSEO for Ecommerce Guide
SEO for Ecommerce Guide
Modern Marketing Partners
 
How Blogging Works In IWM
How Blogging Works In IWMHow Blogging Works In IWM
How Blogging Works In IWM
Chris Green
 
Social Media 101: Facebook, LinkedIn, Twitter
Social Media 101: Facebook, LinkedIn, TwitterSocial Media 101: Facebook, LinkedIn, Twitter
Social Media 101: Facebook, LinkedIn, Twitter
Scott K. Wilder
 
Digital Marketing Diploma Feb-2017
Digital Marketing Diploma Feb-2017Digital Marketing Diploma Feb-2017
Digital Marketing Diploma Feb-2017
Integrated Marketing Foundation
 

More Related Content

Viewers also liked

Starbucks marketing strategy
Starbucks marketing strategyStarbucks marketing strategy
Starbucks marketing strategy
Berk Barlak
 
Marketing Case Study - Starbucks
Marketing Case Study - StarbucksMarketing Case Study - Starbucks
Marketing Case Study - Starbucks
Sharad Srivastava
 
Starbucks marketing strategy
Starbucks marketing strategyStarbucks marketing strategy
Starbucks marketing strategy
Saravanan Murugan
 

Viewers also liked (16)

Starbucks marketing campaign analysis
Starbucks marketing campaign analysisStarbucks marketing campaign analysis
Starbucks marketing campaign analysis
 
Starbucks coffee
Starbucks coffeeStarbucks coffee
Starbucks coffee
 
Starbucks marketing strategy
Starbucks marketing strategyStarbucks marketing strategy
Starbucks marketing strategy
 
Marketing Case Study - Starbucks
Marketing Case Study - StarbucksMarketing Case Study - Starbucks
Marketing Case Study - Starbucks
 
Starbuck VS Old Town White Coffee
Starbuck VS Old Town White CoffeeStarbuck VS Old Town White Coffee
Starbuck VS Old Town White Coffee
 
Starbucks India marketing strategy
Starbucks India marketing strategyStarbucks India marketing strategy
Starbucks India marketing strategy
 
Starbucks
StarbucksStarbucks
Starbucks
 
Starbucks Strategy
Starbucks StrategyStarbucks Strategy
Starbucks Strategy
 
Starbucks Strategy
Starbucks StrategyStarbucks Strategy
Starbucks Strategy
 
Starbucks marketing
Starbucks marketingStarbucks marketing
Starbucks marketing
 
Starbucks
StarbucksStarbucks
Starbucks
 
Starbucks ppt
Starbucks pptStarbucks ppt
Starbucks ppt
 
Starbucks Digital Marketing Campaign
Starbucks Digital Marketing CampaignStarbucks Digital Marketing Campaign
Starbucks Digital Marketing Campaign
 
Marketing plan for Starbucks
Marketing plan for StarbucksMarketing plan for Starbucks
Marketing plan for Starbucks
 
Starbucks Marketing Strategy - ESL
Starbucks Marketing Strategy - ESLStarbucks Marketing Strategy - ESL
Starbucks Marketing Strategy - ESL
 
Starbucks marketing strategy
Starbucks marketing strategyStarbucks marketing strategy
Starbucks marketing strategy
 

Similar to Mkt4305 group presentation

How Blogging Works In IWM
How Blogging Works In IWMHow Blogging Works In IWM
How Blogging Works In IWM
Chris Green
 
Leveraging social media for admins
Leveraging social media for adminsLeveraging social media for admins
Leveraging social media for admins
Crystal Coleman
 
Social Media for the Workplace Day 2
Social Media for the Workplace Day 2Social Media for the Workplace Day 2
Social Media for the Workplace Day 2
digitalnativescoach
 
Week 7 Discussion 1Factors Please respond to the following.docx
Week 7 Discussion 1Factors Please respond to the following.docxWeek 7 Discussion 1Factors Please respond to the following.docx
Week 7 Discussion 1Factors Please respond to the following.docx
loganta
 
Social media marketing blogging for car dealers
Social media marketing blogging for car dealersSocial media marketing blogging for car dealers
Social media marketing blogging for car dealers
Social Media Marketing
 

Similar to Mkt4305 group presentation (20)

Edu4Sure - SEO SMO SMM
Edu4Sure - SEO SMO SMMEdu4Sure - SEO SMO SMM
Edu4Sure - SEO SMO SMM
 
Maximize Demosphere XXV
Maximize Demosphere XXVMaximize Demosphere XXV
Maximize Demosphere XXV
 
SEO for Ecommerce Guide
SEO for Ecommerce GuideSEO for Ecommerce Guide
SEO for Ecommerce Guide
 
How Blogging Works In IWM
How Blogging Works In IWMHow Blogging Works In IWM
How Blogging Works In IWM
 
Social Media 101: Facebook, LinkedIn, Twitter
Social Media 101: Facebook, LinkedIn, TwitterSocial Media 101: Facebook, LinkedIn, Twitter
Social Media 101: Facebook, LinkedIn, Twitter
 
Digital Marketing Diploma Feb-2017
Digital Marketing Diploma Feb-2017Digital Marketing Diploma Feb-2017
Digital Marketing Diploma Feb-2017
 
Leveraging social media for admins
Leveraging social media for adminsLeveraging social media for admins
Leveraging social media for admins
 
Social Media Boot Camp
Social Media Boot CampSocial Media Boot Camp
Social Media Boot Camp
 
Linked In
Linked InLinked In
Linked In
 
Startup Jet Fuel
Startup Jet FuelStartup Jet Fuel
Startup Jet Fuel
 
LinkedIn-Marketing-.pptx.pdf
LinkedIn-Marketing-.pptx.pdfLinkedIn-Marketing-.pptx.pdf
LinkedIn-Marketing-.pptx.pdf
 
The 3 Critical SEO & Link Building Tools That 29 Experts Rely On!
The 3 Critical SEO & Link Building Tools That 29 Experts Rely On!The 3 Critical SEO & Link Building Tools That 29 Experts Rely On!
The 3 Critical SEO & Link Building Tools That 29 Experts Rely On!
 
Digital East 2011 - LinkedIn & Twitter Marketing Strategy
Digital East 2011 - LinkedIn & Twitter Marketing StrategyDigital East 2011 - LinkedIn & Twitter Marketing Strategy
Digital East 2011 - LinkedIn & Twitter Marketing Strategy
 
Social Media for the Workplace Day 2
Social Media for the Workplace Day 2Social Media for the Workplace Day 2
Social Media for the Workplace Day 2
 
Internet Marketing Academy Melbourne Presentation September 2009
Internet Marketing Academy Melbourne Presentation September 2009Internet Marketing Academy Melbourne Presentation September 2009
Internet Marketing Academy Melbourne Presentation September 2009
 
Using Social media in b2b marketing
Using Social media in b2b marketingUsing Social media in b2b marketing
Using Social media in b2b marketing
 
Week 7 Discussion 1Factors Please respond to the following.docx
Week 7 Discussion 1Factors Please respond to the following.docxWeek 7 Discussion 1Factors Please respond to the following.docx
Week 7 Discussion 1Factors Please respond to the following.docx
 
LinkedIn Strategies Job Seeker
LinkedIn Strategies Job SeekerLinkedIn Strategies Job Seeker
LinkedIn Strategies Job Seeker
 
Social Media Learning Lunch Part 4 Business Blogging
Social Media Learning Lunch Part 4 Business BloggingSocial Media Learning Lunch Part 4 Business Blogging
Social Media Learning Lunch Part 4 Business Blogging
 
Social media marketing blogging for car dealers
Social media marketing blogging for car dealersSocial media marketing blogging for car dealers
Social media marketing blogging for car dealers
 

Recently uploaded

A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
Igalia
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
sammart93
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Jeffrey Haguewood
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 

Recently uploaded (20)

presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu SubbuApidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 

Mkt4305 group presentation