More Related Content Similar to Dorrmont_GES (20) More from Global Experience Specialists (8) Dorrmont_GES1. Case Study | Dormont
NRA Custom Animation
OneFlow System Interactive Video
Overview
At the 2010 NRA show, Dormont wanted to demonstrate their
OneFlow product line; however, physically creating the process
would have been a huge and costly endeavor. GES Multimedia
proposed using 3D computer animation to demonstrate the
process.
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)
2. Case Study | Dormont
Objectives
• Demonstrate the OneFlow process using a first person
perspective animation.
• Produce a user controlled, compelling and informative video
that included the 5 steps of how the OneFlow prevents scaling
buildup in appliances.
• Allow the attendee to control the video and navigate it at his or
her own pace.
• Highlight the key benefits of adding a OneFlow product to an
existing pipeline. Testimonial
“The video was a great addition to the booth this
Solutions year. Both customers and employees were very
• Model all components depicting the water’s journey in 3D impressed by the quality of the video and how we
managed to take a complicated process and dumb
including pipes, the OneFlow System, an industrial steamer, and
it down. We even received compliments from our
a kitchen.
competitors on the video. I think the show was a
• Animate magnesium, calcium and media particles moving big success and the booth looked good. Thanks for
through the 5 steps. your assistance.”
• Create a 2.5 minute looping video showing the entire benefits – Trent Hughes
and process.
• Produce a non-linear version of the video that allowed the
attendee to control the pace of the video and access additional
information at key points along the way.
Results
• Dormont was able to show the OneFlow product in an
informative and compelling fashion without resorting to a costly
physical mockup.
• The video will be used for future marketing strategies.
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)