Dorrmont_GES

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At the 2010 NRA show, Dormont wanted to demonstrate their
OneFlow product line; however, physically creating the process
would have been a huge and costly endeavor. GES Multimedia
proposed using 3D computer animation to demonstrate the
process

Published in: Business, Technology
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Dorrmont_GES

  1. 1. Case Study | DormontNRA Custom AnimationOneFlow System Interactive VideoOverviewAt the 2010 NRA show, Dormont wanted to demonstrate theirOneFlow product line; however, physically creating the processwould have been a huge and costly endeavor. GES Multimediaproposed using 3D computer animation to demonstrate theprocess.ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)
  2. 2. Case Study | DormontObjectives• Demonstrate the OneFlow process using a first person perspective animation.• Produce a user controlled, compelling and informative video that included the 5 steps of how the OneFlow prevents scaling buildup in appliances.• Allow the attendee to control the video and navigate it at his or her own pace.• Highlight the key benefits of adding a OneFlow product to an existing pipeline. Testimonial “The video was a great addition to the booth thisSolutions year. Both customers and employees were very• Model all components depicting the water’s journey in 3D impressed by the quality of the video and how we managed to take a complicated process and dumb including pipes, the OneFlow System, an industrial steamer, and it down. We even received compliments from our a kitchen. competitors on the video. I think the show was a• Animate magnesium, calcium and media particles moving big success and the booth looked good. Thanks for through the 5 steps. your assistance.”• Create a 2.5 minute looping video showing the entire benefits – Trent Hughes and process.• Produce a non-linear version of the video that allowed the attendee to control the pace of the video and access additional information at key points along the way.Results• Dormont was able to show the OneFlow product in an informative and compelling fashion without resorting to a costly physical mockup.• The video will be used for future marketing strategies.ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)

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