Conversion conference nyc-kaplan-personas-final

•

1 like•1,113 views

FutureNow Inc.

Persona based optimization

Technology Business

1st Conversion Myth
Conversion
X Point

Entry
X
Point

Wednesday, October 19, 2011

Reconsider Conversion
Conversion
X Point

Entry
X
Point(s)
X

Wednesday, October 19, 2011

Secret to Conversion

Wednesday, October 19, 2011

It’s About Them Not Us!

For you to achieve
your goals, your
visitors must achieve
their goals ﬁrst.

Wednesday, October 19, 2011

Eyetracking 4 Perspectives:

http://www.grokdotcom.com/2007/09/05/eyetracking-heatmaps-gaze-plots-oh-my/

Wednesday, October 19, 2011

Q: What’s a Persona? Text

Wednesday, October 19, 2011

a clear understanding of a
target customer that
Text
exists in the mind of your
team.

Wednesday, October 19, 2011

Characters...

(Viagra for Empathy)
Wednesday, October 19, 2011

+ Buying “Mode”
Pace:

Quick Competitive Spontaneous

(MBTI: NT) (MBTI: SP)
vs.

Methodical Humanistic
Deliberate
(MBTI: SJ) (MBTI: NF)

Bias: Logical vs. Emotional

Wednesday, October 19, 2011

Uncovery: Persona Planning

Wednesday, October 19, 2011

Buying Process Map
Early Middle Late

Questions

(primary driver in bold)

Keywords Jumpstart Tip:
Landing Pages Start w/ late stage
& get started!
Conversion Events

Wednesday, October 19, 2011

Personas - Schizographic Diagram
Legend: value/variables/benes, situational drivers, customer questions, topology, bold for emphasis

Process: Logical Process: Emotional

Pace:

Quick

Jumpstart Tip:
Pace:
Pick 1 dimension
& get started!
Deliberate

Wednesday, October 19, 2011

3 Tips To Help...

Text

Wednesday, October 19, 2011

1. Optimize What Is

How much space do I need?
Wednesday, October 19, 2011

How Much Space?
“I want to see available sizes”

New to Self

“Help me
Storage? We’re
here to help.

Our storage
experts can choose the
breakdown all
your options &
help you choose! right size”

(she’s expecting a chart, (she’s
list or other logical way to expecting a
compare options) helping hand)
Wednesday, October 19, 2011

II. Plan What Could Be

I) Which Persona?

II) What action?

III) Her information needs...

Wednesday, October 19, 2011

“Scenario” Planning

Wednesday, October 19, 2011

Planning for Insight...

Wednesday, October 19, 2011

Yields Insightful Data

Wednesday, October 19, 2011

III. Persona-driven Testing
Before After

Wednesday, October 19, 2011

Persona-driven Testing
•Results:
- 22.4% lift in aggregate
- We have a higher-performing page to
send trafﬁc to

Wednesday, October 19, 2011

Key Takeaway

Wednesday, October 19, 2011

Free Persona Review?

FutureNow, Inc. &
GrokDotCom
1-877-643-7244

Howard Kaplan
howardk@futurenowinc.com
@HowardKaplan

Wednesday, October 19, 2011

Similar to Conversion conference nyc-kaplan-personas-final

April 19 Rebecca Ryan WA & OR MGMA Meeting

Rebecca Ryan

How to Podcast Your Passion

Heidi Miller

2011 0419 presentation for where2

robmbailey

Pardot Elevate 2011: Designing Content for your Marketing Machine

Pardot

Social Media for Business

Wendy Forbes

Top 5 tips for Short-Term & Project Based Volunteers

Andrew Hoffman

Where Are We Going - SXSW 2011

Josh Williams

In society and our companies we are facing a future of complexity and challenges that require the analytic capabilities of computers to help us make wise decisions. They already do a better job of medical diagnosis and treatment prognosis in areas like breast cancer screening, and without them we would be blind to the vast storehouse of information and knowledge we enjoy via the internet. But if they are to become truly intelligent they will need more than bigger storage capacity and faster processing speeds. The will need a network of sensors and a much greater facility to output their data. That network of sensors is most likely going to be provided by our mobile devices, and the output? Virtual and augmented reality, haptic 3D, robotic presence, and more - in addition to sound and vision of today.

When machines think

University of Hertfordshire

Ladder of Inference-#2

Bernice Moore, PhD

Behind The Brandtag

Nametag Scott Ginsberg

Myne investor deck

Myne_Go_Deeper

pages with power

Sarah Nichols

Jan11 r ryan_sacramento_cities3

Rebecca Ryan

Devopsdays Goteborg 2011 - State of the Union

John Willis

LISA 2011 Keynote: The DevOps Transformation

benrockwood

Ladder of Inference-#1

Bernice Moore, PhD

Godoggo

mskmoorthy

The world without float literal

Kenta Murata

The world without the literal notation for floating-point numbers

Kenta Murata

Maximize Demosphere XXXI - Facebook Timeline

Demosphere International, Inc.

Similar to Conversion conference nyc-kaplan-personas-final (20)

April 19 Rebecca Ryan WA & OR MGMA Meeting

How to Podcast Your Passion

2011 0419 presentation for where2

Pardot Elevate 2011: Designing Content for your Marketing Machine

Social Media for Business

Top 5 tips for Short-Term & Project Based Volunteers

Where Are We Going - SXSW 2011

When machines think

Ladder of Inference-#2

Behind The Brandtag

Myne investor deck

pages with power

Jan11 r ryan_sacramento_cities3

Devopsdays Goteborg 2011 - State of the Union

LISA 2011 Keynote: The DevOps Transformation

Ladder of Inference-#1

Godoggo

The world without float literal

The world without the literal notation for floating-point numbers

Maximize Demosphere XXXI - Facebook Timeline

Recently uploaded

Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the deployment of external web forms using Jotform for Bonterra Impact Management. This solution can be customized to your organization’s needs and deployed to support the common use cases below: - Intake and consent - Assessments - Surveys - Applications - Program registration Interested in deploying web form automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...

Jeffrey Haguewood

presentation ICT roal in 21st century education

jfdjdjcjdnsjd

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

MadyBayot

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

panagenda

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Zilliz

💉💊+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI}}+971581248768 +971581248768 Mtp-Kit (500MG) Prices » Dubai [(+971581248768**)] Abortion Pills For Sale In Dubai, UAE, Mifepristone and Misoprostol Tablets Available In Dubai, UAE CONTACT DR.Maya Whatsapp +971581248768 We Have Abortion Pills / Cytotec Tablets /Mifegest Kit Available in Dubai, Sharjah, Abudhabi, Ajman, Alain, Fujairah, Ras Al Khaimah, Umm Al Quwain, UAE, Buy cytotec in Dubai +971581248768''''Abortion Pills near me DUBAI | ABU DHABI|UAE. Price of Misoprostol, Cytotec” +971581248768' Dr.DEEM ''BUY ABORTION PILLS MIFEGEST KIT, MISOPROTONE, CYTOTEC PILLS IN DUBAI, ABU DHABI,UAE'' Contact me now via What's App…… abortion Pills Cytotec also available Oman Qatar Doha Saudi Arabia Bahrain Above all, Cytotec Abortion Pills are Available In Dubai / UAE, you will be very happy to do abortion in Dubai we are providing cytotec 200mg abortion pill in Dubai, UAE. Medication abortion offers an alternative to Surgical Abortion for women in the early weeks of pregnancy. We only offer abortion pills from 1 week-6 Months. We then advise you to use surgery if its beyond 6 months. Our Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah (RAK), Sharjah, Umm Al Quwain (UAQ) United Arab Emirates Abortion Clinic provides the safest and most advanced techniques for providing non-surgical, medical and surgical abortion methods for early through late second trimester, including the Abortion By Pill Procedure (RU 486, Mifeprex, Mifepristone, early options French Abortion Pill), Tamoxifen, Methotrexate and Cytotec (Misoprostol). The Abu Dhabi, United Arab Emirates Abortion Clinic performs Same Day Abortion Procedure using medications that are taken on the first day of the office visit and will cause the abortion to occur generally within 4 to 6 hours (as early as 30 minutes) for patients who are 3 to 12 weeks pregnant. When Mifepristone and Misoprostol are used, 50% of patients complete in 4 to 6 hours; 75% to 80% in 12 hours; and 90% in 24 hours. We use a regimen that allows for completion without the need for surgery 99% of the time. All advanced second trimester and late term pregnancies at our Tampa clinic (17 to 24 weeks or greater) can be completed within 24 hours or less 99% of the time without the need surgery. The procedure is completed with minimal to no complications. Our Women's Health Center located in Abu Dhabi, United Arab Emirates, uses the latest medications for medical abortions (RU-486, Mifeprex, Mifegyne, Mifepristone, early options French abortion pill), Methotrexate and Cytotec (Misoprostol). The safety standards of our Abu Dhabi, United Arab Emirates Abortion Doctors remain unparalleled. They consistently maintain the lowest complication rates throughout the nation. Our Physicians and staff are always available to answer questions and care for women in one of the most difficult times in their lives. The decision to have an abortion at the Abortion Cl

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Edi Saputra

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Juan lago vázquez

Tracing the root cause of a performance issue requires a lot of patience, experience, and focus. It’s so hard that we sometimes attempt to guess by trying out tentative fixes, but that usually results in frustration, messy code, and a considerable waste of time and money. This talk explains how to correctly zoom in on a performance bottleneck using three levels of profiling: distributed tracing, metrics, and method profiling. After we learn to read the JVM profiler output as a flame graph, we explore a series of bottlenecks typical for backend systems, like connection/thread pool starvation, invisible aspects, blocking code, hot CPU methods, lock contention, and Virtual Thread pinning, and we learn to trace them even if they occur in library code you are not familiar with. Attend this talk and prepare for the performance issues that will eventually hit any successful system. About authorWith two decades of experience, Victor is a Java Champion working as a trainer for top companies in Europe. Five thousands developers in 120 companies attended his workshops, so he gets to debate every week the challenges that various projects struggle with. In return, Victor summarizes key points from these workshops in conference talks and online meetups for the European Software Crafters, the world’s largest developer community around architecture, refactoring, and testing. Discover how Victor can help you on victorrentea.ro : company training catalog, consultancy and YouTube playlists.

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Victor Rentea

Angeliki Cooney has spent over twenty years at the forefront of the life sciences industry, working out of Wynantskill, NY. She is highly regarded for her dedication to advancing the development and accessibility of innovative treatments for chronic diseases, rare disorders, and cancer. Her professional journey has centered on strategic consulting for biopharmaceutical companies, facilitating digital transformation, enhancing omnichannel engagement, and refining strategic commercial practices. Angeliki's innovative contributions include pioneering several software-as-a-service (SaaS) products for the life sciences sector, earning her three patents. As the Senior Vice President of Life Sciences at Avenga, Angeliki orchestrated the firm's strategic entry into the U.S. market. Avenga, a renowned digital engineering and consulting firm, partners with significant entities in the pharmaceutical and biotechnology fields. Her leadership was instrumental in expanding Avenga's client base and establishing its presence in the competitive U.S. market.

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Angeliki Cooney

Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

apidays

Dubai, known for its towering skyscrapers, luxurious lifestyle, and relentless pursuit of innovation, often finds itself in the global spotlight. However, amidst the glitz and glamour, the emirate faces its own set of challenges, including the occasional threat of flooding. In recent years, Dubai has experienced sporadic but significant floods, disrupting normalcy and posing unique challenges to its infrastructure. Among the critical nodes in this bustling metropolis is the Dubai International Airport, a vital hub connecting the world. This article delves into the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Orbitshub

Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

DianaGray10

Accelerating FinTech Innovation: Unleashing API Economy and GenAI Vasa Krishnan, Chief Technology Officer - FinResults Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

apidays

Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

Six Myths about Ontologies: The Basics of Formal Ontology

johnbeverley2021

ICT role in 21st century education and its challenges

rafiqahmad00786416

CNIC Information System with Pakdata Cf In Pakistan

danishmna97

MS Copilot expands with MS Graph connectors

Nanddeep Nachan

Keynote 2: APIs in 2030: The Risk of Technological Sleepwalk Paolo Malinverno, Growth Advisor - The Business of Technology Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

apidays

Recently uploaded (20)

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...

presentation ICT roal in 21st century education

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

Why Teams call analytics are critical to your entire business

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Six Myths about Ontologies: The Basics of Formal Ontology

ICT role in 21st century education and its challenges

CNIC Information System with Pakdata Cf In Pakistan

MS Copilot expands with MS Graph connectors

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

Conversion conference nyc-kaplan-personas-final

1. S6: Persona-based Optimization Howard Kaplan Brian Lewis @HowardKaplan @ImAnonymous #ConvCon #personas Wednesday, October 19, 2011

2. 1st Conversion Myth Conversion X Point Entry X Point Wednesday, October 19, 2011

3. Reconsider Conversion Conversion X Point Entry X Point(s) X Wednesday, October 19, 2011

4. Secret to Conversion Wednesday, October 19, 2011

5. It’s About Them Not Us! For you to achieve your goals, your visitors must achieve their goals ﬁrst. Wednesday, October 19, 2011

6. Eyetracking 4 Perspectives: http://www.grokdotcom.com/2007/09/05/eyetracking-heatmaps-gaze-plots-oh-my/ Wednesday, October 19, 2011

7. Wednesday, October 19, 2011

8. Wednesday, October 19, 2011

9. Wednesday, October 19, 2011

10. Q: What’s a Persona? Text Wednesday, October 19, 2011

11. Personas are NOT... •Stereotypes – neither soccer nor hockey moms exist •Demographic Segments – Roger Retiree, lives in the Midwest, •Documents that hang on walls – regardless of if they have a headshot Wednesday, October 19, 2011

12. a clear understanding of a target customer that Text exists in the mind of your team. Wednesday, October 19, 2011

13. Characters... (Viagra for Empathy) Wednesday, October 19, 2011

14. + Buying “Mode” Pace: Quick Competitive Spontaneous (MBTI: NT) (MBTI: SP) vs. Methodical Humanistic Deliberate (MBTI: SJ) (MBTI: NF) Bias: Logical vs. Emotional Wednesday, October 19, 2011

15. Uncovery: Persona Planning Wednesday, October 19, 2011

16. Buying Process Map Early Middle Late Questions (primary driver in bold) Keywords Jumpstart Tip: Landing Pages Start w/ late stage & get started! Conversion Events Wednesday, October 19, 2011

17. Personas - Schizographic Diagram Legend: value/variables/benes, situational drivers, customer questions, topology, bold for emphasis Process: Logical Process: Emotional Pace: Quick Jumpstart Tip: Pace: Pick 1 dimension & get started! Deliberate Wednesday, October 19, 2011

18. 3 Tips To Help... Text Wednesday, October 19, 2011

19. 1. Optimize What Is How much space do I need? Wednesday, October 19, 2011

20. How Much Space? “I want to see available sizes” New to Self “Help me Storage? We’re here to help. Our storage experts can choose the breakdown all your options & help you choose! right size” (she’s expecting a chart, (she’s list or other logical way to expecting a compare options) helping hand) Wednesday, October 19, 2011

21. II. Plan What Could Be I) Which Persona? II) What action? III) Her information needs... Wednesday, October 19, 2011

22. “Scenario” Planning Wednesday, October 19, 2011

23. “Scenario” Planning Wednesday, October 19, 2011

24. Planning for Insight... Wednesday, October 19, 2011

25. Planning for Insight... Wednesday, October 19, 2011

26. Yields Insightful Data Wednesday, October 19, 2011

27. Yields Insightful Data Wednesday, October 19, 2011

28. III. Persona-driven Testing Before After Wednesday, October 19, 2011

29. Persona-driven Testing •Results: - 22.4% lift in aggregate - We have a higher-performing page to send trafﬁc to Wednesday, October 19, 2011

30. Key Takeaway Wednesday, October 19, 2011

31. Free Persona Review? FutureNow, Inc. & GrokDotCom 1-877-643-7244 Howard Kaplan howardk@futurenowinc.com @HowardKaplan Wednesday, October 19, 2011