Converting Visitors ECMTA Conference- New Orleans 2008

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Converting Visitors ECMTA Conference- New Orleans 2008

  1. 1. ECMTA: Planning and Testing for Conversion Optimization John Quarto-vonTivadar Chief Scientist CTO FutureNow co-Inventor Persuasion Architecture®
  2. 2. Secret to Conversion
  3. 3. Clicks Are People! For you to achieve your goals, your visitors must achieve their goals first. Visitors are only concerned with how they want to buy and what is relevant to them.
  4. 4. People are different... but modelable
  5. 5. How We Buy Pace: Competitive Spontaneous Quick vs. Methodical Humanistic Deliberate Bias: Logical vs. Emotional

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