Presenting our 2010 survey on the use of social media among Belgian journalists to the members of BJIT (Belgian Jjournalists on Information Technology)

1. Belgian journalists and social media Frank De Graeve, Quadrant Communications BJIT, 24-03-2011

3. About the survey

4. About the survey

7. Main results

8. Do you use Twitter? In 2009: 9%

9. Can PR people contact you on Facebook? In 2009: 15% In 2009: 38%

10. Do you use LinkedIn?

11. Do you watch webcasts of internet videos professionally? In 2009: 12%

12. Do you read blogs for professional reasons? In 2009: 20%

13. Do you expect a blog to provide news?

14. How did you start using social media?

16. Conclusions

18. Still, only a minority uses social media

19. Possible explanations for the results

20. This concludes the scientific part of this presentation

21. Reasons for increasing popularity

22. Reasons for increasing popularity

23. Reasons for increasing popularity

24. Reasons for relative lack of popularity Journalists have little confidence in new technologies.

25. Reasons for relative lack of popularity Most journalists rather avoid mixing private and professional environments.

26. Reasons for relative lack of popularity The transparent nature of social media clashes with journalistic tactics.

27. Reasons for relative lack of popularity Experienced journalists are suspicious of hypes.

28. What journalists can do (better) with social media

32. New possibilities

33. Thank you! For more information, details, … contact me: twitter.com/fredegre – fdg@quadrantcommunications.be