SAP Cloud Infrastructure Strategy @ Amazon Exec Event

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Seattle July 15 2010

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SAP Cloud Infrastructure Strategy @ Amazon Exec Event

  1. 1. SAP in Amazon<br />Frank Stienhans<br />Head of SAP VCM Cloud Technology Core<br />July 14th, 2010<br />
  2. 2. SAP STRATEGY<br />On Premise<br />On Demand<br />On Device<br />
  3. 3. What about<br />On Premise<br />On Demand<br />On Device<br />
  4. 4. Amazon Cloud Adoption by SAPSystem Hours / Month<br />SAP Departments<br />On avg. 50 % consumption increase per quarter<br />
  5. 5. Amazon Cloud Usageas of June 2010<br />External Cloud Enablement<br />Project<br />- Started in Jan 2008<br />- Focus: IT Automation on IaaS<br />- SAP Self-service since March 2008<br />- Enables unlimited # systems in clouds<br />- Weekly Feature Extensions<br />Usage<br />> 400 Cloud Appliances<br />> 600 SAP employees as direct users <br /> from >16 countries<br />>>10,000 SAP systems provisioned<br />- Cost Savings based on<br /> 1. Less expensive Hardware Hosting<br /> 2. IT Process Automation<br />AWS Footprint in June<br /> 1,300 new SAP systems<br />60,253 EC2 Instance Hours<br /> 70 TB EBS Storage<br /> 3 TB S3 Storage<br />Top 3 Consuming Departments – Avg. Cost Saving Rate: 77%<br />Customer Trainings<br />62 new SAP Systems<br />$ 42 / SAP system<br />82 hrs / SAP system<br />Status: Pilot + Ramp up<br />Customer Demos<br />288 new SAP Systems<br />$ 76 / SAP system<br />119 hrs / SAP system<br />Status: Productive + Ramp up<br />Customer Workshops<br />147 New SAP Systems<br />$ 15 / SAP system<br />26 hrs / SAP system<br />Status: Productive<br />
  6. 6. Use Cases for Amazon within SAPSAP Employee Survey April 2010<br />
  7. 7. Cloud Types<br />Private<br />Public<br />Hybrid<br />
  8. 8. Today: Every product & use case supports pot. Different clouds<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />SI<br />Co-Innovation<br />Custom Development<br />ISV Products<br />SAP Products<br />Use Case<br />PROD<br />Use Case<br />POC<br />Use Case<br />DEV, Test<br />Use Case<br />Trial<br />Use Case<br />Demo<br />Random, Incomplete, Chaotic<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />SAP<br />Internal Cloud<br />PaaS<br />IaaS<br />Partner B<br />Internal Cloud<br />Customer A<br />Internal Cloud<br />
  9. 9. Goal: All products, All Use Cases, Enable Best Rational Choice<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />SI<br />Co-Innovation<br />Custom Development<br />ISV Products<br />SAP Products<br />Use Case<br />PROD<br />Use Case<br />DEV, Test<br />Use Case<br />Trial<br />Use Case<br />POC<br />Use Case<br />Demo<br />One API, Protocol<br />SAP VCM Hybrid Cloud<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />Product 1<br />SAP<br />Internal Cloud<br />PaaS<br />IaaS<br />Partner<br />Internal Cloud<br />Customer<br />Internal Cloud<br />
  10. 10. SAP Cloud Infrastructure Strategy<br />Bring on Premise Solutions as near to the IT characteristics of On Demand Services as possible without requiring significant changes for existing SAP Solutions and define architectural implications for new SAP solutions.<br />On Demand IT characteristics include<br />Low Business Solution TCO<br />High Business Agility allowing immediate reaction to changing business needs<br />Self Service Approach with immediate fulfillment for all general IT processes<br />Immediate consumption ability of SAP/partner solutions/services<br />Foster Network Effect for consumers and providers<br />Create a win5 situation for customers, SI partners, solution providers, cloud providers, SCN community<br />
  11. 11. Cloud Infrastructure Big PictureSolutions in Clouds & Virtual Environments<br />…<br />Microsoft<br />…<br />1&1<br />Microsoft<br />Go-Grid<br />T-Systems<br />AT&T<br />IBM<br />vCloud<br />Elastic Hosts<br />Amazon<br />vCloud<br />Rackspace<br />IBM<br />Amazon<br />Hybrid Operations<br />Training<br />Cloud & Virtual<br />Appliance<br />Registry<br />Consulting<br />Portfolio<br />Publish <br /> Appliance<br />Upload<br /> Usage<br /> Data<br /> Systems<br />Appliance Distribution<br />POC<br />Mission Critical<br />Try & Buy<br />Security<br />Integration<br />VCM Backbone<br />Consume<br /> Appliance<br />Download<br /> Appliance<br /> Usage<br /> Data<br /> Systems<br />VCM Product<br />VCM Product<br />VCM Product<br />VLM<br />VIM<br />Cloud ISV Examples<br />…<br />Cloud Customer Examples<br />…<br />STS<br />...<br />SAP Departments<br />Field Sales, Field Services, Suite, Technology, BAiO, B1,BU, BOBJ, HANA,<br />Industries, Custom Dev<br />Cloud SI Examples<br />…<br />
  12. 12. Service Portfolio StructureDepartment: SAP Global Service Innovation<br />Overview of plannedService Portfolio:<br />Contact Field Service:<br />bjoern.treutel@sap.comsven.bedorf@sap.com<br />
  13. 13. Thank You!<br /><ul><li>Frank Stienhans: frank.stienhans@sap.com
  14. 14. Bjoern Treutel bjoern.treutel@sap.com
  15. 15. Sven Bedorf sven.bedorf@sap.com</li>

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