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A Look Inside Frakture
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A Look Inside Frakture

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  • 1. Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed Your Engagement Army
  • 2. Who We Are > Chris Lundberg Co-Founder, CEO Geek with People Skills. I build highly scalable technology that people actually need to do their jobs better and scalable companies to support them. April Pedersen Co-Founder Social Entrepreneur addicted to helping people figure out how to use technology for meaningful engagement. Leader, organizer, marketer, rabble rouser. Together we have : Founded and ran a SaaS CRM and Communications Platform with 2000 clients and 70 staff. Founded and ran a nonprofit SaaS to make technology accessible to small and mid-sized charities. We are : Experienced Tech & Social Entrepreneurs who enjoy major disruption in industries & helping groups grow and better engage with their audiences.
  • 3. 65% of Organizations say that integrating multiple data sources is a challenge The Problem > DATA The number of ways a marketing team has to communicate is increasing exponentially. And each one is slightly different. Direct Mail, TV, YouTube Pre-roll, online ads, Twitter, Google+, Facebook, etc. all require unique expertise, are used differently, and produce different data. Marketing Channels have Exploded TOO many channels, too many data sources #1
  • 4. The Problem > Source: http://blog.neolane.com/conversational-marketing/big-data/ Good analytics take a LOT of work > Turn data into something: Relevant, Timely, Contextual, Personal – A fancy dashboard is insufficient ! > Being an expert in each of these channels is impossible Turning insight into action Once you HAVE good analytics, implementing and getting to real engagement is hard 2018 Data Analyst Shortage #2 #3 Tools that do all three of these things well and make it simple do not exist > Data analysts are expensive > Lack of Good Candidates > 140,000-190,000: Shortage by 2018 of people with deep analytical skills among US Companies ! > Lack of good, easy cross-channel modeling tools
  • 5. Channels API 3rd Party DATA Amazon Redshift Warehouse Prediction Statistics Modeling We built some fancy technology >
  • 6. A lack of… Clean Data Sources, Channel Expertise & TIME The REAL Problem >
  • 7. Our Solution - Bots! >
  • 8. Frakture Bots are > Programs and scripts that interact with you and your team, and expand your team into an Army. ! From menial repetitive tasks, to advanced analytics and modeling…. ! There’s a Bot for that.
  • 9. That you command > By issuing orders to your Bots, composing content as needed, and scanning final reports
  • 10. Types of Frakture Bots > Channel Bots Chatter Bots Data Bots Worker Bots Interact with your existing databases, CRM, CMS, spreadsheets, etc. Have detailed channel knowledge. Listens to social media channels, helps coordinate, produce and distribute messages. Load and manipulate data in the Segmentation Engine. Run models, cut segments, resolve identities, calculate statistics. All the database heavy lifting. Streamlines work for all the other bots. FTP, GZIP, ZIP, mv, ssh, scp,etc, etc, etc. If it can be run on a command line, a Worker Bot can handle it.
  • 11. Bots + Humans = Squads > ‘Squads’ of Bots to solve specific business needs
  • 12. Integration Squad > Deduplicate and transfer data between multiple systems. Particularly useful when there are multiple silos in a company, using different databases.
  • 13. Production Squad> For the marketing teams: Email / Online Ad / Social / Direct Mail Assistants ! Also standardizes workflows across channels.
  • 14. Segmentation Squad > One message for everyone is so 2010. Treat customers and regions differently, by building, targeting, and tracking segments over time, and across channels.
  • 15. Business Intel Squad > Bots for the CMO and director level, includes multichannel dashboards, statistics, & visualization
  • 16. Who We Serve > >$1M marketing/organizing budget Communicating across multiple channels Put an emphasis on making data-driven decisions Brands, Nonprofits, Campaigns, & Agencies:
  • 17. Value Prop > Measure your engagement as its happening across dozens of different channels. Track customer/donor/member performance to calculate previously difficult metrics such as lifetime cross-channel value based on source. Get beautiful, useful reports and dashboards on multiple devices. Advanced Cross-Channel Analytics: 1
  • 18. Value Prop > Bots can dramatically increase your productivity and will make you appear like you've got an army of engagement specialists added to your team. Best of all, the Bots aren’t prone to error, can work 24/7, won’t require benefits and Frakture takes care of them for you! Advanced Cross-Channel Analytics ! Significant Time Savings: 1 ! ! ! 2 ! ! ! !
  • 19. Value Prop > Stop guessing. Find out what channels are working based on how much you’re putting in. Be able to pivot quickly based on your results. Advanced Cross-Channel Analytics ! Significant Time Savings ! Maximize ROI: 1 ! ! ! 2 ! ! 3 !
  • 20. Value Prop > Our Bots allow you to easily test new channels without having to invest in learning new terminology and tactics. Advanced Cross-Channel Analytics ! Significant Time Savings ! Maximize ROI ! Experiment:1 ! ! ! 2 ! ! 3 ! 4 !
  • 21. Value Prop > Because the Bots can pass data between many diverse systems, we free you up to choose best of breed software for any given channel. Don’t sacrifice features because of a need for your technology to be ‘integrated’. 1 ! ! ! 2 ! ! 3 ! Experiment: ! Technology Choice: Advanced Cross-Channel Analytics ! Significant Time Savings ! Maximize ROI ! 4 ! 5
  • 22. How Much Is It > Turn your marketing team of 5 into an army of 50.
  • 23. www.frakture.com info@frakture.com twitter.com/fraktureinc Your Engagement Army