Infer is bringing the predictive power of Google
to sales and marketing
How It Works
New Lead or
an Existing Contact

Add Thousands of
External Signals
ü
ü
ü
ü
ü
ü
ü
ü
ü
ü
ü
ü
ü
ü
...
Incredibly Easy to Implement

API Connection

ü No	
  SoJware	
  
ü No	
  Hardware	
  
ü Seamless	
  Upgrades

ü Add	
...
What Does Infer Mean for Sales?
Raise the batting average for all your reps
ü Focus reps on prioritized
leads
!
ü Uncove...
What Does Infer Mean for Marketing?
Instant insight into what’s working
ü Know the results of
campaigns as they’re
happen...
Across all customers, Infer’s predictive scoring models have
achieved significant lift in win rates & conversion
Infer doubled the
“
conversion rate from
our highest volume
lead sources. ”

Jim Herbold, EVP of Sales

Box
“ What I love about

Infer is that it super
charges our revenue. ”

Bill Macaitis, CMO

Zendesk
Our top scoring leads convert at
“
6x the baseline. Infer helps us
accurately predict winners. ”
David Duncan, Chief Marke...
“ We love data, so it’s exciting to see
Infer use powerful signals crawled
from the web that we never would
have discovere...
“95% of our closed/won opportunities
are identified because of Infer’s lead
scoring model.
”

Stephan Blendstrup, Global Sa...
“ Infer really allowed us to take the
guessing out of what the leading
indicators are for conversion. ”

Jim Cyb, VP of Sa...
VP of Sales

CMO

CMO

Marketing Director

CMO

Sales Operations

EVP of Sales

VP of Sales
Infer Predictive Lead Scoring
Infer Predictive Lead Scoring
Upcoming SlideShare
Loading in …5
×

Infer Predictive Lead Scoring

2,342 views

Published on

Published in: Business, Technology
  • Be the first to comment

Infer Predictive Lead Scoring

  1. 1. Infer is bringing the predictive power of Google to sales and marketing
  2. 2. How It Works New Lead or an Existing Contact Add Thousands of External Signals ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ! Job  Pos'ngs   Employee  Count   Corporate  Structure   Revenue  Range   Geography   Industry   Trademark  &  Patent  Filings   News  Stories   Social  Presence   Web  Presence   Technology  Vendors   Meta  Keywords   Analy'cs  and  Tracking   Email  Services   Adver'sing   Spam  Detec'on     Deliver an accurate predictive score
  3. 3. Incredibly Easy to Implement API Connection ü No  SoJware   ü No  Hardware   ü Seamless  Upgrades ü Add  a  Custom  Field  for   “Infer  Score”   Immediate impact with virtually no change to existing workflows
  4. 4. What Does Infer Mean for Sales? Raise the batting average for all your reps ü Focus reps on prioritized leads ! ü Uncover hidden opportunities ! ü Manage territories with insight
  5. 5. What Does Infer Mean for Marketing? Instant insight into what’s working ü Know the results of campaigns as they’re happening ! ü Identify and forecast qualified leads much faster ! ü Extract the high-potential leads from any list
  6. 6. Across all customers, Infer’s predictive scoring models have achieved significant lift in win rates & conversion
  7. 7. Infer doubled the “ conversion rate from our highest volume lead sources. ” Jim Herbold, EVP of Sales Box
  8. 8. “ What I love about Infer is that it super charges our revenue. ” Bill Macaitis, CMO Zendesk
  9. 9. Our top scoring leads convert at “ 6x the baseline. Infer helps us accurately predict winners. ” David Duncan, Chief Marketing Officer Webroot
  10. 10. “ We love data, so it’s exciting to see Infer use powerful signals crawled from the web that we never would have discovered. ” Elissa Fink, Chief Marketing Officer Tableau
  11. 11. “95% of our closed/won opportunities are identified because of Infer’s lead scoring model. ” Stephan Blendstrup, Global Sales Operations Zendesk
  12. 12. “ Infer really allowed us to take the guessing out of what the leading indicators are for conversion. ” Jim Cyb, VP of Sales Zendesk
  13. 13. VP of Sales CMO CMO Marketing Director CMO Sales Operations EVP of Sales VP of Sales

×