Using the foresight cards for stress testing a business model.

1. - Stress testing your Business Model –
one company edition
Foresight Cards
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Business Model Generation on:
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* Both products are from different companies/institutions/developers which aren’t related
Order the pack of cards or download
more free workshops using the
Foresight Cards on:
www.foresightcards.com

2. Foresight cards The Business Model Canvas
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3. Foresight cards The Business Model Canvas
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Attention for the Attention for the
Offer customer
Organisation
Accountablity

4. Foresight cards Create your Business Model Canvas
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Purpose: Stress testing a business model.
Components: The Business Model Canvas, The card ‘patterns of change’.
Phase 1 – Creating your Business Model
• Handout the Business Model Canvas model.
• Each workshop participant creates his own business model, starting with the value
proposition or the customer segment.
• After 15 minutes, get together
• Everybody explains his business model to each other
• Create one business model canvas for your company using all insights
• At the end of the first hour, there is one sustaining business model.

5. Foresight cards Our (STEEP) environment
PEST, DESTEP, PESTLE, STEEPLE, LESTEP…
Macro – contextual level
The contextual level consists of ‘global
forces’, think about: economical
developments, demographics, politics, technologi
cal developments and social developments.
Foresight Cards – STEEP edition focusses on
external forces that address the contextual level.
Meso – transactional level
The transactional level consists of ‘market
forces’, think about: suppliers, supply and
demand, distribution, competitors and strategic
alliances.
Micro – organizational level
The organizational level involves forces that
address the internal environment of the firm.
Think about:
vision, mission, strategy, resources, processes, pro
ducts and services.

6. Foresight cards Environment
Example of “our values”
5 minute discussion with your group
- How does this theme affects your
business model canvas?

7. Foresight cards Trendwatching?
Example of “our values”
5 minute discussion with your group
- How does this theme affects your
business model canvas?
Future of “our values”
In your discussion about values…
- What future development do you see
regarding this theme?
Again, 5 minute discussion

8. Foresight cards Talking about the future
Oil spill
Future events…
- Perspective of Time
- Perspective of Relevance
- Perspective of Reliability of information
- Perspective of Uncertainty
Predetermined <-> Controversy
- Perspective of Change
Trend / Gradual- / Abrupt discontinuity
Increased usaged of digital devices 

9. Foresight cards Perspective of change

10. Foresight cards Perspective of change
Time, Relevance, Uncertainty,
Reliability of information and CHANGE:

11. Foresight cards Foresight Cards

12. Foresight cards Foresight stress testing
Purpose: Stress testing a business model.
Components: The Business Model Canvas, The card ‘patterns of change’.
Phase 2 – Stress testing a Business Model
• Place the business model canvas in the center
• Devide each buildingblock to a (set of) players
• Shuffle the cards and deal each player five cards.
• The first player looks at the other building blocks and
chooses a card with a pattern of change symbol.
• The player shows his card, and speaks out his
chosen pattern of change. And explains why this
is happening to the chosen business model block.
• The affected player speaks out how he changes his
business model to address the impact. If done
correctly he wins the card.
• Look if any other building blocks are also affected
• Clockwise the next player chooses a card.
• The player who has won the most cards
wins the game

13. Foresight cards Perspective of change
“Reflection” - What did you/we learn?

14. Foresight cards Foresight Cards information
This analysis tool helps to assess the external macro environment!
The Foresight Cards contains 125 macro forces classified into the STEEP categories (social,
technological, economical, environmental and political). Other known acronyms derived
from STEEP are: PEST, PESTLE, STEP, STEPJE, STEEPLED, DESTEP and LEPEST. The STEEP
acronym is well known and used all over the world as a basis for external analysis.
For example the STEEP cards can be used by individuals and groups to have workshops to:
• create awareness about past, current and future changes;
• stress test a business model;
• create a SWOT analysis;
• energize;
• tell a story;
• discuss certain (strategic) topics;
• think about systems and how external developments connect to each other;
• determine key-uncertainties to create future scenarios (scenario planning);
• etc. etc. etc.
Check the www.foresightcards.com website for more information, to download other
workshops and how to order the pack of cards.