Stress testing a Business model Canvas Foresight workshop
- Stress testing your Business Model – one company edition Foresight Cards Order or preview Business Model Generation on: www.businessmodelgeneration.com* Both products are from different companies/institutions/developers which aren’t related Order the pack of cards or download more free workshops using the Foresight Cards on: www.foresightcards.com
Foresight cards The Business Model Canvas www.businessmodelgeneration.com
Foresight cards The Business Model Canvas www.businessmodelgeneration.comAttention for the Attention for the Offer customer Organisation Accountablity
Foresight cards Create your Business Model Canvas www.businessmodelgeneration.comPurpose: Stress testing a business model.Components: The Business Model Canvas, The card ‘patterns of change’.Phase 1 – Creating your Business Model• Handout the Business Model Canvas model.• Each workshop participant creates his own business model, starting with the value proposition or the customer segment.• After 15 minutes, get together• Everybody explains his business model to each other• Create one business model canvas for your company using all insights• At the end of the first hour, there is one sustaining business model.
Foresight cards Our (STEEP) environment PEST, DESTEP, PESTLE, STEEPLE, LESTEP…Macro – contextual levelThe contextual level consists of ‘globalforces’, think about: economicaldevelopments, demographics, politics, technological developments and social developments.Foresight Cards – STEEP edition focusses onexternal forces that address the contextual level.Meso – transactional levelThe transactional level consists of ‘marketforces’, think about: suppliers, supply anddemand, distribution, competitors and strategicalliances.Micro – organizational levelThe organizational level involves forces thataddress the internal environment of the firm.Think about:vision, mission, strategy, resources, processes, products and services.
Foresight cards EnvironmentExample of “our values”5 minute discussion with your group- How does this theme affects your business model canvas?
Foresight cards Trendwatching?Example of “our values”5 minute discussion with your group- How does this theme affects your business model canvas?Future of “our values”In your discussion about values…- What future development do you see regarding this theme?Again, 5 minute discussion
Foresight cards Talking about the future Oil spillFuture events…- Perspective of Time- Perspective of Relevance- Perspective of Reliability of information- Perspective of Uncertainty Predetermined <-> Controversy- Perspective of Change Trend / Gradual- / Abrupt discontinuity Increased usaged of digital devices
Foresight cards Foresight stress testingPurpose: Stress testing a business model.Components: The Business Model Canvas, The card ‘patterns of change’.Phase 2 – Stress testing a Business Model• Place the business model canvas in the center• Devide each buildingblock to a (set of) players• Shuffle the cards and deal each player five cards.• The first player looks at the other building blocks and chooses a card with a pattern of change symbol.• The player shows his card, and speaks out his chosen pattern of change. And explains why this is happening to the chosen business model block.• The affected player speaks out how he changes his business model to address the impact. If done correctly he wins the card.• Look if any other building blocks are also affected• Clockwise the next player chooses a card.• The player who has won the most cards wins the game
Foresight cards Perspective of change “Reflection” - What did you/we learn?
Foresight cards Foresight Cards informationThis analysis tool helps to assess the external macro environment!The Foresight Cards contains 125 macro forces classified into the STEEP categories (social,technological, economical, environmental and political). Other known acronyms derivedfrom STEEP are: PEST, PESTLE, STEP, STEPJE, STEEPLED, DESTEP and LEPEST. The STEEPacronym is well known and used all over the world as a basis for external analysis.For example the STEEP cards can be used by individuals and groups to have workshops to:• create awareness about past, current and future changes;• stress test a business model;• create a SWOT analysis;• energize;• tell a story;• discuss certain (strategic) topics;• think about systems and how external developments connect to each other;• determine key-uncertainties to create future scenarios (scenario planning);• etc. etc. etc.Check the www.foresightcards.com website for more information, to download otherworkshops and how to order the pack of cards.