Few tips for optimizing your ecommerce website including choosing the right keywords, more about references and meta titles.

1. SEO tips for optimising
Ecommerce product
pages
Flow20.com, Online Marketing Agency
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2. Create killer product
descriptions
If you‟re selling mass-produced items with generic product descriptions, it can be difficult to stand
out and the only differentiating factor will be price (which is never a good thing).
Supplement your products with useful product descriptions that will tip the conversion scales in your
favour. Some ideas:
- FrequentlyAsked Questions (FAQs)
- „Ask a question‟ feature similar to eBay where the answers can be made visible for everyone‟s
benefit.
- Reviews section for the product.
*Themainadvantageof thelast 2featuresisthat oncetheyare setup,itsarelatively easyway tobegenerating
contentonanon-goingbasis.
Flow20.com, Online Marketing Agency
http://www.flow20.com | create@flow20.com

3. Update your site often
Want better ranking for your product pages? Start updating it often with useful content. Some
of the techniques mentioned previously will help you achieve this with minimal effort required
on your part.
Flow20.com, Online Marketing Agency
http://www.flow20.com | create@flow20.com

4. Forget Keyword Density (KD)
Forget stuffing your pages with the same keywords as it just does not work anymore. Plus,
Google recommends using synonyms to keep the language style natural.
Think of all the possible terms a user may use to search for the product instead of focusing on
just the one or two.
For niche products, this has the additional benefit of increasing your chances of getting better
rankings for a wider range of search queries.
Flow20.com, Online Marketing Agency
http://www.flow20.com | create@flow20.com

5. Cite external references
If there‟s independent research available out there that supports certain product claims made
by you or the manufacturer, cite these as references.
This will inspire user confidence and increase the “depth” of your product pages which Google
loves.
Flow20.com, Online Marketing Agency
http://www.flow20.com | create@flow20.com

6. Use meta descriptions
Last but not least, don‟t forget to update the meta description for each product.
Since this doesn‟t have much of an effect on SEO, you have the room to be creative.
Awell written or eye-catching meta description can increase the click-through rates within the
search engine results page (SERP).
Flow20.com, Online Marketing Agency
http://www.flow20.com | create@flow20.com

7. Need more ecommerce tips?
Head to http://www.Flow20.Com/category/ecommerce/ for a lot more advice, tips and
resources on optimising your ecommerce website.
Flow20.com, Online Marketing Agency
http://www.flow20.com | create@flow20.com