You need to have sideburns. Period. We'll tell you why in this great presentation!

1. Brought to You by Fleischman- A Men’s Salon

2. Erica Fleischman runs a Men’s Salon in New York.
She knows men’s style.
When she says men need sideburns, men listen.
Here are 10 reasons why you need sideburns if you're a man.

3.  Would you put a photo that's important to you on a shelf
without a frame? Maybe, but the picture won't attract any
positive attention because without a frame it keeps falling
over, or the edges start to curl, or the color gets warped.
 But, put a nice frame around the photo, and the photo takes
on a whole different meaning. People will stop and look.
 Same goes for your face, put the proper frame around it,
aka sideburns, and you'll look like the best version of
yourself.

4.  I don't care whether you have long flowing
locks or a number one all over, (which by
the way, unless you are Wentworth Miller
from Prison Break, I don't suggest you ever
have a number one all over).
 No haircut style can go without a sideburn.

5.  The length of the sideburn matters.
 What’s the "perfect" length?
 Take a look at the inside of your ear- it has a little circular notch at the bottom.
 The bottom of that notch is where your sideburn should end.
 That is where you bring the edge of your razor to when you are shaving.
 You can never go wrong with my "perfect" length but if you go just
above or just below my perfect length, it's cool.

6.  By depth/density, I mean how thick are the sideburns I'm telling you to have.
 Keep your sideburn depth in check. The hair should be cut and blended tight to the
face. Enough density to see the sideburn shape but close enough to the face that in a
week you wont have peyot (Google it if you don't know what I'm talking about).
 Keep your shit in check here, when the density gets too thick, go in and ask for a
cleanup. Your stylist would be happy to quickly reblend and tighten up your burn.
 Oh and DO NOT try to do it yourself with the same razor you use while shaving. You'll
fuck it up and take a chunk out of your beautifully shaped sideburn, guaranteed.

7.  Don't EVER shave into your sideburns to make them thinner.
 I can't even talk about those toothpick sideburns I see guys
walking around with. That's like whole next level shit.
 To me, a natural shaped sideburn is the only sideburn to
have- growing naturally next to the ear before what we would
consider to be your beard hair. Thin out the depth but always
leave the natural width.
Some guys have more width than others in their burns,
and that's ok. Natural is always the way.

8.  Even if you can't grow a beard.
 Even if throughout your whole life you never
thought you had enough hair to fill in a
sideburn, let whatever hair is there grow.
 I can create a sideburn even if you tell me I
can't. Trust me, I can.
 Grow two hairs and I can form a sideburn.

9.  They'll probably say:
“Have you
lost weight?”
“Are you tan?”
“Did you
get laid
last night?”
When in reality all you have done is grown a fucking sideburn.

10.  You know… Homer’s boss.

11.  Next time your buddy comes back from getting
clobbered at the local barber, pass on your newfound
appreciation for sideburns and tell him what's up.
 Don't just make fun of him behind his back.
 Don't gchat to your other buddies about how childish
and ridiculous and fucked up he looks.
 PAY what I have taught you FORWARD. Teach others
that having sideburns is crucial to life...
 For me it goes water, food, sideburns.

13. FLEISCHMAN- A MEN’S SALON
142 East 49th Street, Suite 1A
New York, New York 10017
http://fleischmansalon.com/
212.750.5666