1. INTRODUCTION
The business functions I choose two Malaysia e-commerce website are POPLOOK and
ZAWARA.That website is more to clothing, hijab and accessories for women only. The business
target maybe focus to business casual code and invitations to business functions and also often
that guest should wear this type of clothing. Their business more too wide which are provide
formal and informal attire I think. ZAWARA and POPLOOK have their regular customers which
are interest with the brand.
INTRODUCTION OF ZAWARA
Zawara is a clothing line that specializes in stylish, modest, elegant and fashionable
appearance.Objective of Zawara is to provide an extensive line of modest clothes without
having sacrifice style mostly. Zawaracloth also provides cloth can able to wear to a broad range
of functions which is from everyday events to corporate parties. Zawara also hope their product
not only meet the needs of women looking for modest wear but all those also can seek elegant
dresses.Zawara recognize the desire of women to dress sophisticatedly modern and chic. Other
than that, modest fashion also is now a universal concept could relate to. Their clothes are
handcrafted using high quality fabric such as sateen silk, chiffon, silk and cotton. Their teams of
designers are enthusiastic women who know what look good and feels well on women.
Furthermore, their also believe of style meets comfort to customer especially.
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2. Website ZAWARA
INTRODUCTION OF POPLOOK
Poplook is the website shopping online which is own branded and others brand. Their
sell many variety of clothing such as dresses, pants, tops, rompers, skirts, outerwear,
headscarves and accessories. Poplook is very different concept of Zawara because Zawara
have own designer and own brands but Poplook help the others brand to sell in their website.
Poplook sell the brands of Allain, Ferrier Design Selection,Poppy,RadzuanRadzwill and Seveni
and Shentell. Actually Zawara and Poplook have own customer based on fashionable concept.
Website of POPLOOK
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3. PRESENTATION ELEMENTS OF ZAWARA AND POPLOOK WEBSITE
The website of Zawara and Poplook have different presentation concepts which is own
design to interact their customer especially in the world because they have also provide
shipping throughout overseas. The presentations for both website wording are clear and easy to
understand by customer. Poplook and Zawara have different presentation element which are
Poplook more colourful to attract the customer but Zawara look more professional website. For
me, more likely to attract with Zawara website. Zawara shows use word big font rather than
Poplook website. Both of website has enough white space to make it easy to understand and
read the website. Zawara not use many colors in the website except photos and that easier on
the eyes. Zawara use only two color as the background on website such as white and black
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4. only. Furthermore Zawara easy to readable and the interface look interesting because video
attached at homepage. Both of websites provides features for interactive communications
between consumers and the online company. Other than that, Zawara and Poplook only have
vertical scrolling and not horizontal scrolling. Their websites also provides an appropriate
amount of interactive features such as photos including photos of instagram. Zawara also have
use flash to interact with customer online and the customer can click the photo’s to show next
picture. Zawara have presentation elements very good better than Poplook.
INFORMATION QUALITY
The website of Zawara and Poplook provides up to date information and what’s new
arrival provided by them. The scope of information provided by website is appropriate. Both of
the website have different concept to attract the customer. The information more provided by
the website is accurate which is Zawara have outlet so the customer can check the information
of product accurate or not by design or price and others. So Zawara can be trusted website and
the information can know when feedbacks from customer have. So far Zawara have a good
feedback from customer and also Poplook by experience from my friends and Facebook.
Poplook not provided phone number or fax number but them use email only as the customer
service. Zawara have phone number and email address have provided to any queries from
customer.
i) Online catalog
Based on Poplook and Zawara have product catalog easy to access from home page.
Actually both of websites sell product categories by same product such as dress, ladies wear
and accessories but different design and designer. Photos by categories of both websites
created to attract the customer. Poplook provides information quality with online catalog and
easy to access from home page. The Poplook website also separates categories to more
customers to understand. From Poplook website easy to navigate and photo also can view on
front and back side. The product information by photos on the website are useful and very
informative. For example the customer choose the dress and information can view by sizes and
mentioned model wear what size and model use shoes what inch to measures of size of dress.
Zawara websites also have categories of product to divides different of types of blouse and
dress. Zawara more to simple websites show the pictures of product to sell based on size
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5. availability or not. Different Poplook and Zawara which are Poplook have link page backorders
means the product all of out of stock
ONLINE CATALOG ZAWARA
ONLINE CATALOG POPLOOK
ii) Shopping cart
Both of websites have shopping cart and that very easy to use and understand and
shopping cart features clearly explained to the consumer especially. Shopping cart of website
also show of quantity of product and price. Poplook and Zawara as the friendly website
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6. because customer can easily add items and delete items from shopping cart or cancel to buy
something from their website. When adding an item or remove items to your shopping cart, the
customer still can view the content of the cart and easily to shopping with easy.
ACCESSIBILITY
Websites of Poplook and Zawara are the sites, services and applications are easy to use
and operate and also can search at any search engine. Both websites is more clear and
effective navigations tools of each page. Zawara also provides link to Faceboook ,Twitter and
other media communication to interact with customer especially and the way of promotes their
product to customer as strategy marketing. Poplook not provides the other link at their websites.
Actually both of websites have own blog to easy the customer to navigate what their should
promote the product especially. Through blog, the customer can give feedback with comment at
their blog. Overall , the both websites very easy to access at anywhere. Furthermore, Poplook
and Zawara also provide online search to search what customer want in the websites. Websites
also, the best medium to attract the customer to buy something with quickly and get something
more special of product. Both are websites more to sign up before to login the website for
buying the product.
Language using both websites more to English only because target of customer more to
professional and focus to career women. Maybe expectation of websites the customer know to
communicate in English and easy to understand of the customer what their sell the product and
information.
TRANSACTION PAGES
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7. Poplook and Zawara does the site support secure credit card transactions and also
using online banking to make payment of the product which is Maybank2U,Cimbcliks and others
online banking. Actually both websites have shopping cart and that can easy to understand and
complete the payment. Transaction pages information successfully can inform by email from
based on experience my friend using the websites of Poplook. She also said easy to buy online
with Poplook website and shipping very fast and also free to Malaysia only. Zawara also can
shipping the order from customer with free delivery except international delivery.
SECURITY/PRIVACY
As the customer, I am believe Zawara because Zawara is the establish company
because have their own outlet at Shah Alam and Masjid Jamek and that swhy I feel safe in my
transaction with the website. If any happens can report the police and we can call the outlet to
make sure the website is original of fake. If compare with Poplook website,customer only can
email and not to make a phone call because their not have phone number to any queries.
Although I not believe Poplook 100% but based on friends experience customer service by
Poplook more to be clear and quick. Both of websites also provides security and policy
including terms and conditions.
So when the websites have security and policy as a user we trust the website administrators will
not misuse personal information of customer.
MARKETING AND PROMOTION
Based on my observations logo and reflected on all page of the both websites. As the
customer,I am more likely to attract with Zawara website rather than Poplook because the
strategy of marketing more quite famous. Zawara usually promotes their websites and product
within Facebook , Twitter and media telecommunications such as with Saffiya Program under
TV9. Zawara product more look exclusive and stylish compare with Poplook product. Zawara
have own designer to create dress and blouse, pallazo and so on. Poplook also creates
something new because they sell other brands on the website such as Radzuan Razwill brand
by famous designer. Visitor counter also not provided by both of websites. Their brands of
websites more likely to promote with advertisement on media social such as Twitter,Facebook
and Instagram. The advertisement also can attract the customer to buy their product based on
beautiful photos and design of product.
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8. TECHNICAL ASPECTS
Zawara and Poplook have are scripts free from errors and are all link is still valid and
active. Both of websites also easy to load with quickly and easy to browse using of
Mozilla,internet explorer and others. Other than that using of mobiles also easy to buy their
product .
CUSTOMER SERVICE
Poplook have own customer services with quite good because have tutorial how to buy
online with their website. Poplook also have give loyalty customer with discount or special offer
to them. Both of site have a privacy policy and mor easily accessible from the home page. The
customer also easy accessible from other areas of the site that ask customers for personal
information. Poplook have the site clearly explain shipping and handling procedures rather than
Zawara . Both are website allow international orders but not give free delivery. Poplook give
special rate which is the they buy above RM500 they can get free shipping delivery for
international buyers. Both are websites the not provide it easy for their client to provide
feedback/comments but they use email for any queries and Zawara provide phone number to
any queries. Poplook have provide subscribe and unsubscribe to e-mail alerts or mailing-list
discussions.
CONCLUSION
The websites of POPLOOK and ZAWARA have difference concept to sell their product
but still use online concept. Different Zawara and Poplook are Zawara have their outlet and
Zawara also encourage wholesale and open to dealer to sell the product. Poplook more to focus
to online shopping only. Based on my observations both are websites have advantages and
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9. disadvandages. Every study assessing website quality that we have located provides some
empirical evidence that website quality is a multidimensional construct. This is true whether
website users or website designers evaluated the website or whether the site was selling or
not..citation from sciendirect.com. both of websites have transaction pages to easy to customer
make a payment using online payment especially. websites also offer transaction capabilities,
providing an additional mechanism from which to serve customers,( science.direct ). Poplook
and Zawara have good strategies to attract their customer with use variety of product and more
update fashionable especially for women.
References
o www.sciencedirect.com
o http://www.zawara.com
o http://thepoplook.com
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10. disadvandages. Every study assessing website quality that we have located provides some
empirical evidence that website quality is a multidimensional construct. This is true whether
website users or website designers evaluated the website or whether the site was selling or
not..citation from sciendirect.com. both of websites have transaction pages to easy to customer
make a payment using online payment especially. websites also offer transaction capabilities,
providing an additional mechanism from which to serve customers,( science.direct ). Poplook
and Zawara have good strategies to attract their customer with use variety of product and more
update fashionable especially for women.
References
o www.sciencedirect.com
o http://www.zawara.com
o http://thepoplook.com
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