Next generation of growth? Embracing strategic partnerships By Fred Turok
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Next generation of growth? Embracing strategic partnerships By Fred Turok
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Next generation of growth? Embracing strategic partnerships By Fred Turok
- 1. FRED TUROK Next generation of growth? Embracing strategic partnerships
- 3. the result
- 4. the story so far…
- 6. The new strategy Behavioural Economics New Partnerships = New channels of communication
- 7. the solution
- 10. the tactics - employees Employee Workplace Activity Programmes Opportunities for the fitness industry – Employers partnering with local exercise professionals Partnered with
- 14. FRED TUROK
Editor's Notes
- Government is the biggest advertiser in the UK. However in the age of austerity, spending is being cut back and all ‘non-essential’ government advertising has already been frozen. Campaigns such as Change4Life, introduced by the previous government, relied on heavy advertising spend to deliver their messages. However the new government’s communications will focus on achieving behavioural change and move to a system of payments by results with the fee is determined by the success of a campaign. The strategy is looking at other ways that behaviours can be changed – and developing partnerships is essential for this. Developing partnerships with private sector companies is key as these are identified as the bestb tools of communicating to the masses.