Welcome to Firstgiving’s Webinar <ul><li>The webinar will begin shortly </li></ul><ul><li>Please be sure you are able to h...
Presented by:  Susannah Richardson, Firstgiving David Karp, Firstgiving  Andrea Farwell, Junior Achievement of Eastern Mas...
Agenda <ul><li>Person-to-person online fundraising </li></ul><ul><li>The benefits of teams </li></ul><ul><li>Junior Achiev...
What is Person-to-Person Fundraising? Donors <ul><li>People making personalized appeals for causes that are important to t...
What is a Fundraising Page? <ul><li>It puts a face to your nonprofit organization </li></ul><ul><li>They eliminate “fear o...
Donors Give and Leave a Comment “ Good luck with your recovery, I admire you more than you know!!!” “Glad to help! H.S. cl...
Now: The Benefits of Teams
Why Teams? <ul><li>Great recruitment tool </li></ul><ul><ul><li>“ Join my team” is an easier ask than “Walk with me” </li>...
Why Else? <ul><li>4.  Teammates hold each other accountable to raise more money </li></ul><ul><ul><li>One is more motivate...
Please Welcome Guest Speaker:   Andrea Farwell Special Events & Marketing Manager
<ul><li>Junior Achievement & Firstgiving </li></ul><ul><li>JA is currently using Firstgiving for the second year in a row....
<ul><li>Benefits of Firstgiving’s Team Function for JA </li></ul><ul><li>Firstgiving’s ‘team’ function helps JA  organize ...
Tip: Give clear instructions, make teams simply part of the process
We have more than 20 BAT events scheduled this spring, thanks to Firstgiving, each company (team) can easily access their ...
On the back end, Firstgiving makes it very easy to see how much money each team  has raised.
Why Firstgiving? <ul><ul><li>“ I wanted to see how much my company had fundraised before our event.  I called JA and withi...
Thank you, Andrea! <ul><li>Next: More about teams </li></ul>
How to Start? <ul><li>1. Include team info on  all  event material </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><l...
<ul><li>Send an email asking  </li></ul><ul><li>supporters to create  </li></ul><ul><li>their own teams </li></ul><ul><ul>...
<ul><li>3.  Let your supporters dictate the terms </li></ul><ul><ul><li>Your supporters know what “teams” are, so let them...
Tip: Don’t Leave ‘em Hangin <ul><li>Send frequent emails with team rankings to motivate and remind fundraisers </li></ul><...
Tip: Use Social Networks Encourage your supporters to use social networks to recruit donations and team members
Prizes The event is over—what next?
Tip: Don’t be Afraid to Use Small Prizes <ul><li>Oftentimes, it’s more about the thrill of winning  </li></ul><ul><li>than...
Tip: Use Non-Monetary Reasons for Giving Prizes <ul><li>It’s easy to spotlight those who raise the most money, but that’s ...
Next: Demo The Firstgiving Experience
Cost <ul><li>Creating a fundraising page and making a donation are free  </li></ul><ul><li>We deduct a 7.35% transaction f...
Premium Start Page Organization and/or event description Total raised online Easy call to action for fundraisers Your bann...
Firstgiving Nonprofit Accounts <ul><li>Nonprofit Account </li></ul><ul><li>Cost: Free </li></ul><ul><li>Start Page </li></...
Example Start Pages Premium Start Page: www.firstgiving.com/atlantahumane Start Page: www.firstgiving.com/npo/3179
<ul><li>Interested in learning more? </li></ul><ul><ul><li>Visit our website  </li></ul></ul><ul><ul><li>Sign up for a non...
Upcoming SlideShare
Loading in …5
×

Best Practice in Online Fundraising: How to Use Teams, Competition and Prizes to Raise More Money

3,535 views

Published on

This webinar focuses on best ways to raise more money online by fostering healthy competition among fundraisers.

Specifically:

How to use teams, competition and prizes to raise more money for your cause

Easy ways to attract new donors by tapping into your supporters' existing networks

Methods used by Junior Achievement of Eastern Massachusetts to raise over $90,000 online in 2007

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
3,535
On SlideShare
0
From Embeds
0
Number of Embeds
20
Actions
Shares
0
Downloads
137
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Best Practice in Online Fundraising: How to Use Teams, Competition and Prizes to Raise More Money

  1. 1. Welcome to Firstgiving’s Webinar <ul><li>The webinar will begin shortly </li></ul><ul><li>Please be sure you are able to hear audio </li></ul><ul><ul><li>Call: (641) 715-3222 </li></ul></ul><ul><ul><li>Access code: 361-338-962 </li></ul></ul>If you are having any trouble with the above number, please call 888-387-8686 Enter 1935301 and press #
  2. 2. Presented by: Susannah Richardson, Firstgiving David Karp, Firstgiving Andrea Farwell, Junior Achievement of Eastern Massachusetts Best Practice in Online Fundraising: How to Use Teams, Competition and Prizes to Raise More Money Call: (641) 715-3222 Access code: 362-049-451
  3. 3. Agenda <ul><li>Person-to-person online fundraising </li></ul><ul><li>The benefits of teams </li></ul><ul><li>Junior Achievement case study </li></ul><ul><li>Competition and prizes </li></ul><ul><li>Demonstration </li></ul><ul><li>Firstgiving account types </li></ul><ul><ul><li>Call: (641) 715-3222 Access code: 362-049-451 </li></ul></ul>
  4. 4. What is Person-to-Person Fundraising? Donors <ul><li>People making personalized appeals for causes that are important to them </li></ul><ul><li>Giving your supporters the ability to leverage their social network to make a difference </li></ul><ul><li>Call: (641) 715-3222 Access code: 362-049-451 </li></ul>Your Nonprofit Supporters/ Fundraisers Donors
  5. 5. What is a Fundraising Page? <ul><li>It puts a face to your nonprofit organization </li></ul><ul><li>They eliminate “fear of asking” </li></ul><ul><li>Gives donors a convenient option: give by credit card </li></ul><ul><li>Automatically generates donation receipt , for tax purposes </li></ul>Progress thermometer Personal appeal Donations and comments
  6. 6. Donors Give and Leave a Comment “ Good luck with your recovery, I admire you more than you know!!!” “Glad to help! H.S. classmate of your dad.” “I am so proud of you!” “ Better late than never” “ I Gave More Than Martha, Thus I Care More....” “You are an inspiration”
  7. 7. Now: The Benefits of Teams
  8. 8. Why Teams? <ul><li>Great recruitment tool </li></ul><ul><ul><li>“ Join my team” is an easier ask than “Walk with me” </li></ul></ul><ul><li>More personal </li></ul><ul><ul><li>Easy to rally around a unified cause: </li></ul></ul><ul><ul><li>i.e. “My sister has Autism—join our team to raise money for research and programs” </li></ul></ul><ul><li>Bonding, camaraderie and comfort </li></ul><ul><ul><li>Less daunting to know you won’t be going at it alone </li></ul></ul>
  9. 9. Why Else? <ul><li>4. Teammates hold each other accountable to raise more money </li></ul><ul><ul><li>One is more motivated if responsible to peers </li></ul></ul><ul><li>5. More friendly opposition </li></ul><ul><ul><li>My Team vs. Your Team is nicer than Me vs. You </li></ul></ul><ul><li>6. Competition is inherent </li></ul><ul><ul><li>Rankings are expected, raising you more money </li></ul></ul>
  10. 10. Please Welcome Guest Speaker: Andrea Farwell Special Events & Marketing Manager
  11. 11. <ul><li>Junior Achievement & Firstgiving </li></ul><ul><li>JA is currently using Firstgiving for the second year in a row. </li></ul><ul><li>JA uses Firstgiving year-round for our Bowl-A-Thon (BAT) events. </li></ul><ul><li>During the 06/07 BAT season, JA raised $50,000 more than the previous year without Firstgiving. </li></ul><ul><li>As of 4/25/08, JA has 287 active fundraising pages on Firstgiving. </li></ul>
  12. 12. <ul><li>Benefits of Firstgiving’s Team Function for JA </li></ul><ul><li>Firstgiving’s ‘team’ function helps JA organize the entire BAT season. </li></ul><ul><li>Teams can set goals and keep track of fundraising efforts. This proves to be a </li></ul><ul><li>great way to motivate our bowlers. </li></ul><ul><li>Firstgiving’s easy to read fundraising reports dramatically reduce accounting time, </li></ul><ul><li>helping JA to serve our ‘teams’ better and faster </li></ul>
  13. 13. Tip: Give clear instructions, make teams simply part of the process
  14. 14. We have more than 20 BAT events scheduled this spring, thanks to Firstgiving, each company (team) can easily access their own page and begin fundraising!
  15. 15. On the back end, Firstgiving makes it very easy to see how much money each team has raised.
  16. 16. Why Firstgiving? <ul><ul><li>“ I wanted to see how much my company had fundraised before our event. I called JA and within minutes they turned around an excel spreadsheet with a list of everyone’s names and how much they raised. </li></ul></ul><ul><ul><li>I praised JA for the wonderful customer service but they said to thank Firstgiving. Thanks to Firstgiving, I approached all the bowlers who hadn’t reached their goal and gave them a ‘friendly’ reminder. </li></ul></ul><ul><ul><li>Now we’ll raise even more money for Junior Achievement!” </li></ul></ul><ul><ul><li>-Bowl-A-Thon Coordinator, PricewaterhouseCoopers </li></ul></ul>
  17. 17. Thank you, Andrea! <ul><li>Next: More about teams </li></ul>
  18. 18. How to Start? <ul><li>1. Include team info on all event material </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Start Page </li></ul></ul><ul><ul><li>Event posters </li></ul></ul><ul><ul><li>Flyers </li></ul></ul><ul><ul><li>Etc. </li></ul></ul>
  19. 19. <ul><li>Send an email asking </li></ul><ul><li>supporters to create </li></ul><ul><li>their own teams </li></ul><ul><ul><li>Friends (i.e. Class of ’88) </li></ul></ul><ul><ul><li>Family (i.e. The Smiths) </li></ul></ul><ul><ul><li>Coworkers (i.e. Team Firstgiving) </li></ul></ul><ul><ul><li>Departments (i.e. Firstgiving’s Marketing Team) </li></ul></ul>
  20. 20. <ul><li>3. Let your supporters dictate the terms </li></ul><ul><ul><li>Your supporters know what “teams” are, so let them make it their own </li></ul></ul><ul><ul><li>Be patient—it may take some time to catch on </li></ul></ul>
  21. 21. Tip: Don’t Leave ‘em Hangin <ul><li>Send frequent emails with team rankings to motivate and remind fundraisers </li></ul><ul><li>Ask successful teams to give tips and pointers to lower performing ones </li></ul>
  22. 22. Tip: Use Social Networks Encourage your supporters to use social networks to recruit donations and team members
  23. 23. Prizes The event is over—what next?
  24. 24. Tip: Don’t be Afraid to Use Small Prizes <ul><li>Oftentimes, it’s more about the thrill of winning </li></ul><ul><li>than the prize itself. Offer small prizes or simply </li></ul><ul><li>bragging rights! </li></ul><ul><li>a) Mention the winners on your homepage, blog, or newsletter </li></ul><ul><li>b) Trophies: websites offer trophies for less than $10 </li></ul><ul><li>c) A tour of your facility—the inside look most people don’t get to see! </li></ul><ul><li>d) $10 gift certificates: Starbucks, Amazon, local sandwich shop, etc. </li></ul>
  25. 25. Tip: Use Non-Monetary Reasons for Giving Prizes <ul><li>It’s easy to spotlight those who raise the most money, but that’s not what it’s all about. </li></ul><ul><li>a) Who took donations from the most people? </li></ul><ul><li>Example: A supporter obtained $1 each from 50 friends. Though </li></ul><ul><li>he only raised $50, he has introduced your cause to 50 people! </li></ul><ul><li>b) Who sent the most emails? </li></ul><ul><li>c) Who has participated in your event for the </li></ul><ul><li>most (consecutive) years? </li></ul><ul><li>d) Who completes your event wearing the </li></ul><ul><li>craziest costume? </li></ul><ul><li>e) Who has the best/most creative/funniest </li></ul><ul><li>picture on her fundraising page? </li></ul>Special Olympics Polar Plunge, 2008
  26. 26. Next: Demo The Firstgiving Experience
  27. 27. Cost <ul><li>Creating a fundraising page and making a donation are free </li></ul><ul><li>We deduct a 7.35% transaction fee from donations </li></ul><ul><li>Credit card processing charges are included in fee </li></ul>
  28. 28. Premium Start Page Organization and/or event description Total raised online Easy call to action for fundraisers Your banner Top Teams Top Fundraisers Nonprofit Resource Center Up to 3 custom Images
  29. 29. Firstgiving Nonprofit Accounts <ul><li>Nonprofit Account </li></ul><ul><li>Cost: Free </li></ul><ul><li>Start Page </li></ul><ul><li>Unlimited fundraising pages </li></ul><ul><li>Online reports: fundraiser and donor contact details </li></ul><ul><li>Premium Nonprofit Account </li></ul><ul><li>Cost: $300/annually </li></ul><ul><li>Branded Start Page </li></ul><ul><ul><li>Branded fundraising pages with your logos and banner </li></ul></ul><ul><li>Includes: </li></ul><ul><ul><li>Event registration </li></ul></ul><ul><ul><li>Event reports </li></ul></ul><ul><ul><li>Team functionality </li></ul></ul>
  30. 30. Example Start Pages Premium Start Page: www.firstgiving.com/atlantahumane Start Page: www.firstgiving.com/npo/3179
  31. 31. <ul><li>Interested in learning more? </li></ul><ul><ul><li>Visit our website </li></ul></ul><ul><ul><li>Sign up for a nonprofit account today </li></ul></ul><ul><ul><ul><li>http://www.firstgiving.com/statements/npo </li></ul></ul></ul><ul><ul><li>Email [email_address] </li></ul></ul>Thank You For Joining Us

×