Field Agent surveyed 1,501 U.S. households that planned to participate in Halloween 2017. Most respondents were female, between the ages of 25-44. The top Halloween activities included passing out candy to trick-or-treaters, decorating homes, purchasing costumes, and watching Halloween TV specials. The most popular candy brands for distribution were Reese's, Snickers, M&Ms, and Hershey's. Walmart and Target were the top retailers for both candy/treat and costume purchases. The majority of respondents did not plan to purchase Halloween items online.