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1. Health Education
& Health Promotion
Fayza Rayes
MBBCh. Msc. MRCGP (UK)
Consultant Family Physician
Joint Program of Family & Community Medicine – Jeddah
www.fayzarayes.com
fayzarayes@yahoo.com

2. Objectives:
1. To improve your skills in health education
2. To make use of all available aids in our
clinics to deliver more effective health
education messages

3. Definition:
Health education is the process by which
individuals and group of people learn to:
 Promote
 Maintain
 Restore health.
Health Education is the primary and dominant
measure in Health Promotion.

4. Definition :
Health promotion is any combination of
educational, organizational, economic and environmental
support for behaviors and conditions of living conducive to
health .”
Health Promotion is a widely used term to encompass
various activities e.g. :
 Behavior & lifestyle,
 Preventive health services,
 Health protection directed at environment,
 Health related public policy,
 Economic & regulatory measures.

5. Health promotion

6. Health promotion

7. Health Education
(during consultation)

8. Find out the 10 mistakes
Diabetes is a killing disease , it cause arteriosclerosis, myocardial
infarction and stroke. You need to take care of your diet and
body weight, do physical exercise and stop smoking …

9. Explanation Health Education
What for
 Controlling the disease
 Putting the patient in the picture
 Improving compliance
 Preventing complications
 Involving patient in the management

Reassurance

10. Health Education Skills Checklist
1. Introduction 9. Organized & limited
2. Exploration 10. Feedback
3. Patient participation 11. Invite questions
4. Empathy & listening 12. Response to cues
5. positive attitude
13. Repeat if necessarily
6. Simple & clear,
14. Use demonstration if
7. Appropriate to
patient’s education 15. Give hope and support
8. Convincing message

11. Tips in Education Skills:
 Health education & level of education
 Written materials & face to face
 Health care team
 3 T Role
 7 Message Role
 Dialogue not monologue

12. 3 T Role
Repeat important points:
T1: Tell him what you will tell him (Introduction)
T2: Tell it
T3: Tell him what you have told them (Summery)

13. Positive Attitudes towards the diagnosis
Hypertension is a start
for a healthy life style

14. The basic skills for Health
Education & Health Promotion
Empathy

15. A good tip on motivating patient to
exercise regularly
Put it in writing
The
Message
should be
Specific &
Organized

16. The Patient Is the Head
of the Treatment Team

17. The
patient
has the
right to
know all
important
details

18. Don’t use jargons
“ It’s only a fungal infection

19. Demonstration

20. Demonstration

21. Using computer for
health education
 Power point
 Animation
 Video
 …???

22. The benefit of audiovisual
Using
computer
for health
education

23. Why using audiovisual aids in HE ??
1. “When I hear I forget , when I see I remember”
2. To match with different types of learning ability
3. Audiovisual aids convey more organized
message
4. It reflect care, respect & interest
5. Picture can make very strong positive
suggestions
6. Picture convey message more clear, more
exciting and with less effort
7. Video is useful for demonstration of skills e.g.
insulin injection
8. …

24. The Benefit of
Audiovisual
To simplify the message

25. ‫لماذا أنا أصاب بالسكري؟‬
‫الجينات الوراثية‬
‫السكري‬
‫البيئة‬
‫مناعة الجسم‬

30. The Benefit of
Audiovisual
To make strong positive
suggestions

31. ‫‪The benefit of audiovisual‬‬
‫النظام الغذائي‬ ‫+‬ ‫الرياضة‬ ‫+‬ ‫الدواء‬ ‫=‬ ‫عل ج السكري‬

32. I love
healthy
food

33. Healthy
food
is lovely

36. To make strong positive
suggestions
If children can do it
I should be able to do it

37. The Benefit of
Audiovisual
To give more self aware
to the patient’s behavior

38. The benefit of audiovisual
‫تصلب الشرايين‬

39. The Benefit of
Audiovisual
For explaining
complicated issues

40. ‫مقاومة السنسولين‬
‫الغلوكوز )السكريات(‬
‫ل تذهب إلى خليا‬
‫الجسم‬
‫السكريات‬
‫خليا الجسم‬ ‫مقاومة السنسولين‬
‫السنسولين‬

41. The Benefit of
Audiovisual
To practice health
education with less effort

42. ‫كيف تعتني بقدميك؟‬
‫* افحص قدميك جيدا كل يوم بحثا عن الخدوش، الجروح، التقرمحات، المحمرار‬
‫* افحص دائما ما بين اصابع القدم.‬
‫* اذا كاسنت رؤيتك ضعيفة فاستعن بأمحد افراد العائلة لفحص قدميك.‬
‫* اغسل قدميك يوميا بالماء الدافئ والصابون وسنشفها جيدا.‬
‫* تجنب استخدام الماء الحار جدا أو البارد جدا.‬
‫* تجنب غمر القدام في الماء لمدة طويلة.‬
‫* قلم أظافر قدميك بعناية على شكل مستقيم عرضي، وتجنب ترك محافة محادة.‬
‫* امحرص على تدليك القدمين والساقين من وقت لخر.‬
‫* ل تستخدم المواد الكيماوية لزالة القرون .‬
‫* ل تستخدم رباطا لصقا على قدميك.‬
‫* استخدم الكريم المطري لتنعيم مناطق البشرة الصلبة والخشنة.‬
‫* تجنب المشي محافي القدمين‬
‫* استخدم المحذية المريحة للقدمين وتأكد بأن تكون مصنوعة من مادة طرية وأكبر من‬
‫الحجم المعتاد استعماله.‬
‫* يفضل استخدام الجوارب القطنية أو الصوفية ويجب ان ل تكون ضاغطة.‬
‫* عدم الجلوس قريبا من مصادر الحرارة لفترات طويلة أو تعريضها للبرودة الشديدة‬

43. Final Message & conclusion:
 Effective health education needs
communication skills
 using audiovisual aids makes health
education more effective